Business and enterprise • The new business formation rate in Croydon is very high, with the area ranking in the top 20% of districts nationally. In 2008, 13.01% of all businesses registered for VAT compared with 13.21% in London South, 13.40% in London and 10.55% nationally. • The 24 month business survival rate in Croydon is very low by national standards, with the district ranking in the bottom 20% of districts nationally. Of all of the VAT registered businesses in 2005, 77.38% were still trading in 2007, compared to 79.67% in London South and 78.29% in London. • The self ‐ employment rate in Croydon is average by national standards, with the district ranking in the middle 20% of districts nationally. In 2008, the self ‐ employment rate was 11.59%, compared with 14.56% in London South, 15.94% in London and 11.68% nationally. • Between 1998 and 2008, the total business stock in Croydon increased by 19.13%. This rate of change places the area in the middle 20% of districts nationally. Over the same time period, the number of businesses in London South changed by 24.74% and by 29.01% in London.
Business and enterprise Business Density Ward name District Sub Region Region National Fairfield A A A A Broad Green A B B B Coulsdon West A B B B Purley A B B B Waddon A B B B Croham B B B B Coulsdon East B C C C Kenley B D C C Selhurst B C C C Selsdon and Ballards B D D D Addiscombe C D D D Norbury C D D D Sanderstead C D D D West Thornton C D D D Ashburton D D D D Heathfield D D D D Shirley D E D D South Norwood D E D D Upper Norwood D D D D Thornton Heath E E E D Bensham Manor E E E E Fieldway E E E E Businesses per 000 population New Addington E E E E Woodside E E E E
Labour market Labour market score • Croydon has a Labour Market score of 99.54, which is greater than London, at 94.68, but lower than the London South score of 102.45. • Croydon is ranked 262 out of 408 districts, indicating participation rates within the resident working age population that are in the bottom 40% of districts nationally. London
Labour market • The proportion of the resident working age population who are in employment in Croydon is low, with the area ranking in the bottom 40% of districts nationally. In Croydon, 73.70% of the resident working age population are in employment, compared with 75.86% in London South, 70.10% in London and 74.04% nationally. • The unemployment rate in Croydon is high, with the district ranking in the top 40% of districts nationally. In Croydon, 4.50% of people are claiming job seekers allowance in 2009, compared with 3.30% in London South, 4.5% in London and 4.17% nationally. • The proportion of the working age population who are in long ‐ term unemployment in Croydon is average, with the district ranking in the middle 20% of districts nationally. In Croydon, 8.33% of people who are unemployed have been claiming job seekers allowance for at least 12 months, compared with 7.53% in London South, 11.13% in London and 10.59% nationally. • The number of incapacity benefit claimants in Croydon is low, with the district ranking in the top 40% of districts nationally. In Croydon, 54.37 people were claiming incapacity benefit per 1000 people of working age, compared with 42.73 in London South, 59.41 in London and 68.49 nationally. • The unemployment rate in Croydon generally fell between 1994 and 2007, consistent with the national average. This was followed by a sharp rise in unemployment in 2008 to the present.
Labour market Labour Market Ward name District Sub Region Region National Addiscombe A B A A Croham A A A A Heathfield A B A A Fairfield A B A B Kenley A B A B Coulsdon West B C A B Purley B C B B Selsdon and Ballards B C A B Waddon B C B B Woodside B C A B Coulsdon East C D B B Sanderstead C D B B Ashburton C D B C South Norwood C D B C Shirley D E C C Thornton Heath D D C C Upper Norwood D E C C Norbury D E C D Selhurst D E C D Bensham Manor E E C D Broad Green E E C D New Addington E E D D West Thornton E E D D Fieldway E E E E
Economic performance - Summary Croydon has a large economy by national standards and relatively high levels of productivity. It also has a good business and enterprise profile and has an industrial structure that shows an above average proportion of knowledge intensive businesses. However, the borough’s labour market performance is more modest and economic growth rates over recent years have been low. Nearest neighbours : Portsmouth; Telford & Wrekin; Trafford; Ealing; Merton; Stockport; Warwick; Slough; Swindon; York; Bristol; Bexley; Brent
K-driven employment v earnings Richmond Southwark Crawley Reading Nottingham Kingston Milton Keynes Northampton Reigate & Banstead Brighton Warrington Swindon Sutton Stockport Merton Lambeth Coventry Tandridge Leicester Croydon Wandsworth Croydon Lewisham
Croydon Economy ( businesses ) Economic Industrial Businesses Labour B B B C Performance Structure & Enterprise market COMPETITIVENESS Society ( people ) Environment ( place ) Skills & Occupations Prosperity Deprivation Housing Connectivity Local Natural Quals Amenities Environment QUALITY OF PLACE Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%
Age Average age • Croydon has an average age of 36.44, compared to 37.55 in London South and 35.95 in London. • It is ranked 375 out of 408 districts, indicating an average age in the lowest 20% of districts nationally. London
Age • The proportion of the resident population aged 0 ‐ 14 was estimated at 19.42% in 2008, which is very high by national standards, with Croydon ranking in the top 20% of districts. By comparison, the London South figure was 18.46% and the London figure was 18.23%. • The proportion of the resident population aged 15 ‐ 24 and 25 ‐ 44 was also very high by national standards. • The proportion of the resident population aged 45 ‐ 64 was estimated at 23.95% in 2008, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South figure was 23.68% and the London figure was 20.97%. • The proportion of the resident population aged 65 and over was estimated at 12.89% in 2008, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South figure was 13.55%, the London figure was 11.64% and the national figure was1 6.24%. • The number of live births per 1000 of the resident population was 13.95 in 2006, which is very high by national standards. This compares to 13.52 in London South, 15.69 in London and 12.09 nationally. • The dependency ratio (the ratio of economically dependent people to those who are economically active) in Croydon is 0.53. This is very low by national standards. By comparison, the London South figure is 0.53 and the London figure is 0.47.
Age Average Age (2001) –Ward Average Age (2001) – SOA level Within the borough there is generally a younger population towards the north, while the south and south ‐ east is mainly older. The exceptions to this is Fieldway and New Addington, which have a lower than average age profiles.
Age
Average household size Average household size • Croydon has an average household size of 2.38, which compares to 2.35 in London South and 2.38 in London. • Overall, Croydon is ranked 244 out of 408 districts on the average household size, placing it in the middle 20% of districts nationally. London
Average household size • The proportion of one person households was 33.14% in 2001, which is very high by national standards, with Croydon ranking in the top 20% of districts. By comparison, the average was 32.68% in London South, 34.71% in London and 30.27% nationally. • By national standards, Croydon has a very low proportion of households with married couples but no dependent children, at 9.69% in 2001, ranking Croydon in the bottom 20% of districts. By comparison, the London South average was 10.81%, the London average was 8.47% and the national figure was 12.97%. • The proportion of households with married couples and dependent children was 17.17% in 2001, which is low by national standards, with Croydon ranking in the bottom 40% of districts. By comparison, the average was 17.85% in London South, 15.19% in London and 17.48% nationally. • The proportion of lone parent households was 8.50% in 2005, which is high by national standards, with Croydon ranking in the top 40% of districts. By comparison, the average was 6.65% in London South, 9.7% in London and 7.20% nationally.
Average household size Average Household Size (2001)- Ward Average Household Size (2001)- SOA level At the ward level, there tends to be larger households to the south ‐ west and south ‐ east of the borough and a corridor of smaller households which matches the location of major transport routes.
Ethnicity Proportion of non-white population • Croydon has very high proportion of its population classified as Non ‐ white at 34.99%. This compares to 21.44% in London South and 30.96% in London. • Croydon is ranked 13 out of 354 districts, placing the area in the highest 20% of districts nationally. • In relation to the city comparators, Croydon has a very high proportion of its population classified as non ‐ white. London
Ethnicity • The proportion of the population classified as White was 65.01%, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South average was 78.56%, the London average was 69.04% and the national figure was 88.24%. • The proportion of the population classified as from a Mixed background, Black or British Black, Asian or British Asian, Chinese or any other ethnic background is very high by national standards, with Croydon ranking in the top 20% of districts.
Ethnicity Proportion of population classified as non-white (2001)- Ward Proportion of population classified as non-white (2001)- SOA level At ward level there is a higher proportion of the population qualified as Non ‐ white in the north of the borough compared to the south. This is greatest in West Thornton and Bensham Manor.
Population change and migration Population change 1971-2008 % • Between 1991 and 2008 there was a population change of 8.26%, which compares to 9.62% in London South and 11.58% in London. • Overall, Croydon is ranked 189 out of 408 districts on long ‐ term change in its resident population, placing it in the middle 20% of districts nationally. London
Population change and migration • Croydon has a very high level of immigration by national standards. In 2007, 2.88% of the working age population who are overseas nationals were newly registered for National Insurance numbers, placing Croydon in the top 20% of districts. By comparison, the London South figure was 2.61%, the London figure was 4.84% and the national figure was 1.85%. • The net level of migration in Croydon in is very low by national standards ‐ in 2006 it was ‐ 1.12%, with the area ranking in the bottom 20% of districts. By comparison, the London South average was ‐ 0.66%, the London average was ‐ 1.62% and the national figure was 0.25%. • The proportion of residents who had moved into Croydon from other parts of the UK was 4.23% in 2001, which was average by national standards, whereas the proportion of residents who had moved into Croydon from outside the UK was 0.92% in 2001, which was high by national standards, with the area ranking in the top 40% of districts. By comparison, the London South average was 1.24%, the London average was 1.69% and the national figure was 0.71%. • The proportion of residents who had moved out of Croydon at the last Census was 4.88%, which was high by national standards, with the area ranking in the top 40% of districts. By comparison, the London South average was 5.78% and the national figure was 4.42%.
Skills and qualifications Skills & qualifications score • Croydon has a skills and qualification score of 101.69, which is around the national median. This is very similar to the London score of 101.87 but lower than the London South score of 106.79. • Out of all 407 districts, Croydon is ranked at 183, indicating a resident workforce that performs in the middle 20% of districts by national standards, in terms of human London capital.
Skills and qualifications • The proportion of the working age resident population qualified below NVQ level 2 in Croydon is average, with the area ranking in the middle 20% of districts nationally. • The proportion of the working age resident population qualified to NVQ level 2 in Croydon is very low, with the area ranking in the bottom 20% of districts nationally. In 2008, 18.56% of working age residents were qualified to NVQ level 2, compared with 18.24% in London South, 17.24% in London and 21.16% nationally. • The proportion of the working age resident population qualified to NVQ level 3 in Croydon is low, with the area ranking in the bottom 40% of districts nationally. In 2008, 18.10% of the working age population held 2 A ‐ Levels or equivalent, compared with 17.47% in London South, 14.40% in London and 18.90% nationally. • The proportion of the working age resident population qualified to NVQ level 4 and above in Croydon is high, with the area ranking in the top 40% of districts nationally. In 2008, 33.73% held a degree or equivalent, compared with 38.69% in London South, 38.60% in London and 29.01% nationally.
Skills and qualifications The proportion of students gaining five or more GCSEs grade A* ‐ C increased steadily between 1998 and 2008, although it has lagged behind the national average. The Proportion of knowledge workers amongst the employed workforce in Croydon has fallen between 2006 and 2008, in contrast to the national trend where the proportion has increased.
Skills and qualifications Skills and Qualifications Ward name District Sub Region Region National Coulsdon West A C C A Croham A B B A Fairfield A B B A Kenley A C C A Purley A B B A Addiscombe B C C A Norbury B C C A Sanderstead B C C A South Norwood B C C A Selsdon and Ballards B C C B Bensham Manor C D D B Coulsdon East C D C B Heathfield C D D B Upper Norwood C D D B Selhurst D D D B Shirley D D D B Thornton Heath D D D B Waddon D D D B West Thornton D D D B Ashburton E D D B Woodside E D D B Broad Green E E D C Fieldway E E E E New Addington E E E E At Ward level there is clear contrast in levels of skills between different wards, as demonstrated by the spider diagram for Fairfield and New Addington.
Occupations Knowledge worker score • Croydon has a Knowledge worker score (reflecting the proportion of professional, managerial and technical workers) of 101.90, which is just above the national median. In comparison London South scores 123.69 and London has a similar score of 123.16. • Out of the 407 districts, Croydon is ranked at 157, indicating a resident workforce that performs in the top 40% of districts nationally. • Compared to the neighbouring districts, Croydon has a low knowledge workers score. London
Occupations • The proportion of the working population who are in elementary occupations in Croydon is low by national standards, with 9.67% in Level 1 Occupations. By comparison, the London South figure is 7.32%, the London figure is 9.05%, and the national figure is 11.37%. • The proportion of the working population who are in lower skilled occupations in Croydon is high by national standards, with 37.11% in Level 2 Occupations. By comparison, the London South figure is 30.32% , the London figure is 29.65% and the national figure is 34.37%. • The proportion of the working population who are in skilled occupations in Croydon is high by national standards, with 26.97% in Level 3 Occupations. By comparison, the London South figure is 27.86%, the London figure is 26.55% and the national figure is 25.40%. • The proportion of the working population who are in managerial occupations in Croydon is average by national standards, with 26.25% in Level 4 Occupations. By comparison, the London South figure is 34.50%, the London figure is 34.74% and the national figure is 28.86%.
Occupations Knowledge Workerrs Ward name District Sub Region Region National Croham A B B A Fairfield A B B A Knowledge Workers Score (2001) Kenley A B B A Purley A B B A Sanderstead A B B A Coulsdon West B C C A Selsdon and Ballards B C C A Addiscombe B C C B Coulsdon East B C C B Norbury B D C B Heathfield C D C B Shirley C D D B South Norwood C D D B Upper Norwood C D D B Ashburton D D D B Waddon D D D B Selhurst D E D C Thornton Heath D E D C Woodside D E D C Bensham Manor E E D C West Thornton E E E C Broad Green E E E D Fieldway E E E E New Addington E E E E There is a clear trend within the borough. The further south ‐ east, the higher the knowledge worker score
Prosperity Prosperity score • Croydon has a prosperity score of 106.43, which compares to 132.72 in London South and 135.31 in London. • Croydon is ranked 110 out of 408 districts, indicating average incomes amongst the resident population in the top 40% of districts nationally. • Prosperity in Croydon is high compared to most of the comparator cities, but remains low when compared London to neighbouring boroughs.
Prosperity • At £25,800.00, the average total income in Croydon is above the national median, with the area ranking in the top 40% of districts nationally. By comparison, the London South figure is £32,172.97, the London figure is £32,800 and the national figure is £24,241.02. • The average house price in Croydon is also high, at £223,614.92, with the area ranking in the top 40% of districts nationally. By comparison the London South figure is £291,063.00, the London figure is £343387.77 and the national figure is £175,023.75. • The average number of rooms per household in Croydon was very low ‐ the average number of rooms per household was 5.08, compared with 5.15 in London South, 4.68 in London and 5.29 nationally. • The number of households with two or more cars in Croydon was low, with the district ranking in the top 40% of districts nationally. In 2001, 25% of households had access to two or more cars, compared with 27% in London South, 19.5% in London and 29% nationally. • Average annual incomes have increased at a low rate between 2000 and 2006. The growth of 20.00% in average incomes places the area in the bottom 40% of districts nationally. By comparison incomes grew by 23.37% in London South and 31.11% in London. by 148.49%.
Prosperity Prosperity Ward name District Sub Region Region National Coulsdon West A A A A Kenley A B A A Purley A B A A Sanderstead A B A A Selsdon and Ballards A A A A Ashburton B D C A Coulsdon East B C B A Croham B C B A Fairfield B D C A Heathfield B D C A Addiscombe C D C A Norbury C D C A Shirley C D C A Upper Norwood C E D B Woodside C E D B Bensham Manor D E D B Thornton Heath D E D B Waddon D E D B West Thornton D E D B South Norwood E E D B Broad Green E E E C New Addington E E E C Selhurst E E E C Fieldway E E E D Map: Net weekly Household Income estimate (2001) At the ward level there is a general pattern of higher total weekly household income towards the south of the district. The spider diagram clearly illustrates the difference in levels of prosperity between two contrasting wards.
Deprivation Deprivation score • Croydon has a deprivation score of 98.76, which compares with 71.74 in London South and 120.88 in London. • Overall, Croydon is ranked 125 out of 354, putting it in the 40% most deprived districts nationally. London
Deprivation • The inequality score for Croydon is very high by national standards, at 116.26, with the district ranking amongst the 20% most unequal districts, in terms of the difference between the least deprived and most deprived Lower Level Super Output Area. In comparison, the figure for London South is 105.85 and the figure for London is 90.05. • The employment domain score and health domain score is average by national standards, with the district ranking in the middle 20% of districts. • The education domain score, of 15.57, is low by national standards, with the district ranking in the 40% least deprived districts. By comparison, the London South score is 11.12, the London score is 14.38 and the national score is 21.61. • For the income domain, Croydon scores 0.17 and is ranked in the 40% most deprived districts. By comparison, the London South figure is 0.13, the London figure is 0.21 and the national figure is 0.16. • The housing domain score and environment domain score are both very high by national standards, with the district ranking in the 20% most deprived districts. • The crime domain score, of 0.06, is high by national standards, with the district ranking in the 40% most deprived districts. By comparison, the London South figure is ‐ 0.05, the London figure is 0.35 and the national figure is ‐ 0.01.
Deprivation Index of Multiple Deprivation overall score Map: Index of Multiple Deprivation overall (2007)- Ward score (2007)- SOA level Deprivation Ward name District Sub Region Region National Sanderstead A B A B Selsdon and Ballards A A A B Coulsdon East A C A C Coulsdon West A B A C Kenley A C A C Purley B C B C Croham B D B D Heathfield B D B D Norbury B D B D Shirley B D B D Addiscombe C D B D Ashburton C D B D Bensham Manor C D C D Fairfield C D B D West Thornton D E C D Thornton Heath D E C E Upper Norwood D E C E Waddon D E D E Woodside D E C E Broad Green E E D E Fieldway E E E E New Addington E E D E Selhurst E E D E South Norwood E E D E Levels of deprivation vary considerably according to location within the borough. It remains the case that the north has higher levels of deprivation, while the south and east are generally less deprived.
Summary and nearest neighbours Croydon residents have levels of skills and qualifications that are above the national average. It also has a higher than average proportion of knowledge workers amongst its workforce. Partly as a result of this, Croydon residents enjoy levels of prosperity that are above the national average. However, there are also high levels of inequality and higher that average levels of deprivation. Nearest neighbours : Northampton; Leeds; Basildon; Sutton; Bristol; Reading; Swindon Haringey; Harlow; Enfield; Dartford; Watford; Hillingdon
Knowledge workers v prosperity Wandsworth Richmond Kingston Brighton Lewisham Southwark Reigate Merton Lambeth Reading Bromley Warrington Stockport Tandridge Sutton Croydon Croydon Northampton Milton Keynes Coventry Nottingham Crawley Leicester
Croydon Economy ( businesses ) Economic Industrial Businesses Labour B B B C Performance Structure & Enterprise market COMPETITIVENESS Society ( people ) Environment ( place ) Skills & Occupations Prosperity B Deprivation Housing Connectivity Local Natural C C D Quals Amenities Environment QUALITY OF PLACE Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%
Commercial property • There has been a 2.96% change in commercial and industrial floorspace between 1999 and 2008 for Croydon. In comparison, London South has had an increase of 3.76% and London has increased by 4.32%. • Out of 375 districts, Croydon is ranked at London 298 on our floorspace change score, indicating a level of growth in the amount of commercial, industrial and retail floorspace in the bottom 40% of districts nationally.
Commercial property • Compared to the comparator cities in the stacked bar chart, the proportion of floorspace that is in industrial use is very low, with the area ranking in the bottom 20% of districts nationally. In 2008, 35.07% of total floorspace was in industrial use, compared to 37.39% in London South, 35.09% in London and 61.64% nationally. • The proportion of floorspace that is in retail use is very high, with the area ranking in the top 20% of districts nationally. In 2008, 31.20% of total floorspace was in retail use, compared with 32.16% in London South, 22.62% in London and 17.85% nationally. • The proportion of floorspace that is in office use is very high, with the area ranking in the top 20% of districts nationally. In 2008, 31.16% of total floorspace was in office use, compared with 27.01% in London South, 39.93% in London and 17.04% nationally.
Commercial property Share of sub ‐ regional floorspace ‐ Ward level Within the borough, the share of sub ‐ regional floorspace is generally lower in the east of the district. For instance Shirley has a smaller share of all floorspace types, while Fairfield has shares which are greater than the national median for almost all floorspace categories.
Housing Affordability score • Croydon has an housing affordability score of 94.5, which compares to 78.09 in London South and 83.87 in London. • Croydon is ranked 218 out of 375 districts on our affordability score, indicating that the area is in the middle 20% of districts nationally in terms of housing affordability. London
Housing • Croydon has seen an average growth in average house prices between 1999 and 2009 of 119.88%. This places the area in the middle 20% of districts nationally. By comparison, average prices changed by 112.83% in London South, by £146.33 in London and 120.14% nationally. • Lower quartile housing affordability is above the national average in Croydon, increasing steadily between 1997 and 2005, and levelling out between 2005 and 2008.
Housing Proportion of households in owner occupied properties (2001) ‐ Ward Proportion of households in owner occupied properties (2001) ‐ SOA level There is generally a larger proportion of households living in owner ‐ occupied properties in the south of the district
Housing • The proportion of households that were owner occupied within Croydon was 68.72% in 2001. This places Croydon in the bottom 40% of districts nationally. By comparison, the London South figure was 71.56%, the London figure was 56.52% and the national figure was 68.29%. • The proportion of households that were rented within Croydon was 31.28% in 2001. This places Croydon in the top 40% of districts nationally. By comparison, the London South figure was 28.44%, the London figure was 43.48% and the national figure was 31.71%.
Health Health score • Croydon has a health score of 100.57, which compares to a score of 101.22 for London South and a score of 99.42 for London. • Croydon is ranked 187 out of 375 districts on our health score, indicating levels of overall life expectancy that are in the middle 20% of districts nationally. • Croydon has the highest health score out of the comparator cities, but performs less well when compared to the neighboring boroughs
Health • Average life expectancy in Croydon was 80.19 years in 2007. By comparison, the London South figure was 81.08 years, the London figure was 80.17 years and the national figure was 79.68 years. • The infant mortality rate in Croydon is high (5.40 per 1000 population), with the area ranking in the top 40% of districts nationally. By comparison, the London South figure is 4.25 per 000 population, the London figure is 5.20 per 000 population and the national figure is 5.20. • At 97.00, the standardised mortality ratio in Croydon is average, with the area ranking in the middle 20% of districts nationally. By comparison, the London South figure is 89.58, the London figure is 94.00 and the national figure is 100.00. • At 19.30%, the proportion of the population who are obese in Croydon is estimated to be very low, with the area ranking in the bottom 20% of districts nationally. By comparison, the London South figure is 17.74%, the London figure is 14.52% and the national figure is 20.10%. • The proportion of the population who smoke in Croydon is estimated to be average (at 23.20%), with the area ranking in the middle 20% of districts nationally. By comparison, the London South figure is 22.19%, the London figure is 16.26% and the national figure is 20.63%.
Health Health score Croydon’s performance at district level hides inequalities at ward level There are higher health scores towards the south of the district Northerly wards such as Broad Green and Waddon are well below the national average.
Transport and connectivity Connectivity score • Croydon has a connectivity score of 161.16. In comparison, the figure for London South is 313.65 and the London figure is 686.65. • Croydon is ranked 67 out of 408 districts for its overall connectivity score, indicating an area that performs in the top 20% of districts nationally on levels of connectivity to intercity rail, motorways and airports. • In comparison to the city comparators, Croydon is ranked in second position but performs less well when compared to the London neighbouring boroughs, where it is ranked in 10 th position.
Transport and connectivity • The proportion of residents who travelled to work within Croydon by public transport in 2001 was very high (36.77%) placing the area in the top 20% of districts nationally. By comparison the London south figure was 35.30%, the London figure was 42.14% and the national figure was 14.81%. • The proportion of residents who travelled to work within Croydon by foot or bicycle was 9.14% in 2001. This was very low, placing the area in the bottom 20% of districts nationally. By comparison the London South figure was 9.61%, the London figure was 10.75% and the national figure was 13.03%. • The average travel to work time for residents in Croydon is 31.00 minutes which is very high, placing it in the top 20% of districts nationally. This compares with a London South average of 28.67 minutes, a London average of 28.18 minutes and a national average of 20.32 minutes. • The proportion of residents who work outside Croydon was 49.94% in 2001. This was high, placing the area in the top 40% of districts nationally. By comparison the London South figure was 56.84%, the London figure was 61.28% and the national average was 39.62%. • At 1,473.01, the number of journeys per sq km in Croydon is very high, with the area ranking in the top 20% of districts nationally. This compares with a London South figure of 1206.09, a London figure of 2420.21 and a national average of 155.82. • The proportion of people who travelled to work by car was 43.33% in 2001, placing it in the bottom 20% of districts nationally. By comparison the London South figure was 43.71%, the London figure was 36.01% and the ntional average was 61.18%.
Transport and connectivity Proportion of persons travelling to work by public transport ‐ Ward level (2001) At the ward level and SOA level a pattern emerges whereby we see a larger proportion of persons travelling to work by public transport along the main transport routes that cut through Croydon. Proportion of persons travelling to work by public transport (2001) ‐ SOA level
Transport and connectivity Destination of Knowledge workers living in Croydon, 2001 Origins of Knowledge workers working in Croydon, 2001 The destination of Knowledge workers living in Croydon The origins of Knowledge workers working in Croydon has extends beyond the neighbouring boroughs and a less dispersed pattern. encompasses much of London South and the wider London region. There is a high number of Knowledge workers working in Croydon who live within the borough or in the immediate Although a great number of Knowledge workers who live hinterland. in Croydon also work in the borough, popular work destinations include central London and the City of London to the north and Brighton to the South.
Local amenities Local amenities score • Croydon has a local amenities score of 298.22. In comparison London South has a score of 392.74 and London has a score of 570.49. • Overall, Croydon is ranked 37 out of 376 districts, indicating a standard of local amenities (cinemas, theatres, museums, cultural heritage sites etc) that is in the top 20% of districts nationally. London
Local amenities • The number of cultural amenities per 000 sq m in Croydon was 831.31. This places Croydon in the top 20% of districts nationally. By comparison, the London South figure was 853.71, the London figure was 2,133.32 and the national figure was 100.00. • The number of national heritage sites per 000 sq m in Croydon was 0. By comparison, the London South average was 44, the London average was 148 and the national average was 65. • The number of listed buildings per 000 sq m in Croydon was 3.54. This places Croydon in the bottom 40% of districts nationally. By comparison, the London South average was 9.28, the London average was 24.38 and the national average was 3.43. • The proportion of employment in hotels and restaurants in Croydon is 5.55%. This places Croydon in the bottom 40% of districts nationally on this measure. This compares with 6.03% in London South, 7.13% in London and a national average of 6.71%.
Natural environment Natural environment score • Croydon has a natural environment score of 71.06, which compares to a score of 78.47 in South London and a score of 50.27 in London. • Croydon is ranked 253 out of 354 districts for its overall natural environment score, putting it in the bottom 40% of districts nationally. • The bar chart to the left illustrates that although well below the national average, Croydon’s natural environment score is relatively high when compared with neighbouring boroughs. London
Natural environment summary • The natural beauty score (based on access and contiguity) in Croydon is 26.23. This places Croydon in the top 40% of districts nationally. By comparison, the London South score was 55.66, the London score was 38.51 and the national score was 100.00. • The air quality score, is measured as part of the Index of Multiple Deprivation, and therefore a higher score represents poor air quality. For Croydon this was 1.46. By comparison, the London South score was 1.47, the London score was 1.66 and the national score was 1.06. • The tranquility score, as measured by population density, in Croydon was 26.41. This places Croydon in the bottom 20% of districts nationally. By comparison, the London South score was 36.26, the London score was 25.62 and the national score was 100.00. • The average weather score, as measured by average sunshine hours, average rainfall and average temperature in Croydon was 108.42. This placed Croydon in the top 40% of districts nationally. By comparison, the London South score was 109.34, the London score was 109.50 and the national score was 100.00.
Summary and nearest neighbours Croydon has a mixed environmental profile. Connectivity and the quality of local amenities are key assets. While housing affordability and the quality of the natural environment both score below the national median, the borough scores well by London standards. The rate of growth in commercial and industrial floorspace has been very low over recent years. Nearest neighbours : Enfield; Trafford; Stockport; Hillingdon; Exeter; Worcester; Plymouth Norwich; Worthing; Oxford; Havering; Harlow
Amenities v environment Brighton Richmond Swindon Tandridge Stockport Warrington Croydon Croydon Reigate Milton Keynes Bromley Lewisham Leicester Crawley Nottingham Southwark Northampton Sutton Kingston Reading Coventry Lambeth Merton Wandsworth
Croydon Economy ( businesses ) Economic Industrial Businesses Labour B B B C Performance Structure & Enterprise market COMPETITIVENESS Society ( people ) Environment ( place ) Skills & Occupations Prosperity B Deprivation Housing Connectivity Local Natural C C D C A A D Quals Amenities Environment QUALITY OF PLACE Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%
Croydon in context Richmond Kingston Lambeth Wandsworth Merton Sutton Croydon Bromley Lewisham Southwark Tandridge Reigate Crawley Economy B B A A B B A A B A D B B Economic scale A A A A A B B A A A A A B Productivity Economic change B E D D C E C A B A A D E Industrial structure A A B B B B B B D A B A A Business & enterprise A A A A A C B B A A D D B A A C A C D C B B C B B E Skills & qualifications C D E B B C C B D E B A B Labour market Society Knowledge workers A A A A A B C A A A B A E Prosperity A A A A A B B A B A A A C Deprivation B B E C B B D B E E A A C Inequality C C A C C C E D A C A B C Health A B E D A B C A E D A B A Crime C C E D C D D D E E B B D Environment Housing affordability E E D E E D C D C D E D B Floorspace change C D D D E D D D E C C C B Connectivity A A A A A A A B A A B B A Amenities A A A A A B A A A A E C B Natural environment B E E E E E D D D E C D E Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%
3. Impact of the recession
Most vulnerable sectors • Financial services (SIC 65, 67) • Other business services (SIC 74.11, 74.2) • Construction (SIC 45) • Transport (SIC 60, 61, 62) • Manufacturing (SIC 21, 27, 30, 34) • Retail, hotels and restaurants (SIC 52, 55) • Post & telecommunications (SIC 64)
Most vulnerable local economies Employment in the most vulnerable sectors • In relation to the neighbouring comparator boroughs, Croydon has the highest total number of people employed in vulnerable sectors at 59,440. These sectors include the Manufacture of Motors, Metals, Paper products and Electrical machinery, Construction, Land Transport, Water Transport , Air Transport, Financial intermediation, Auxiliary financial services, Retail, Hotels and Restaurants, Legal services, Architectural and Engineering activities, and Post and Telecommunications,
Most vulnerable local communities Workforce in the most vulnerable sectors • In relation to the neighbouring comparator boroughs, Croydon has the highest total number of residents employed in vulnerable sectors at 72,935. These sectors include the Manufacture of Motors, Metals, Paper products and Electrical machinery, Construction, Land Transport, Water Transport , Air Transport, Financial intermediation, Auxiliary financial services, Retail, Hotels and Restaurants, Legal services, Architectural and Engineering activities, and Post and Telecommunications,
Most vulnerable places level of employment in most vulnerable sectors Croydon Sothwark Bromley Crawley Lambeth Wandsworth Kingston Merton Richmond Lewisham Sutton Reigate & Banstead Tandridge
Impact on local economies employment in the most vulnerable sectors as % of total employment • 46% of Croydon’s employment is base is in vulnerable sectors. This is above the national average and places Croydon second in relation to the neighbouring comparator boroughs
Impact on local communities employment in the most vulnerable sectors as % of total workforce • 46% of Croydon’s workforce are employed in vulnerable sectors, above the national average of 41%. Croydon is ranked fourth against the neighbouring comparator boroughs in regards to employment in the most vulnerable sectors as a % of total workforce.
Most vulnerable places employment in most vulnerable sectors as % of employment base/workforce Crawley Croydon Merton Richmond Bromley Sutton Lewisham Kingston Wandsworth Reigate & Banstead Lambeth Southwark Tandridge
Job losses 2009-10 - assumptions Sector Job losses % of sector total Financial and business services 215,000 17% Transport 75,000 13% Manufacturing 175,000 6% Construction 200,000 17% Retail, distribution, hotels 200,000 5% Post & telecoms 15,000 3.5% Other sectors 135,000 Total 1,000,000
Potential job losses Jan-Dec 2009 • Over 4,348 jobs are projected to be lost in Croydon, ranking Croydon second against the neighbouring comparator boroughs in regards to potential job losses between January and December 2009.
Potential job losses as % local employment • Croydon is ranked fourth against the neighbouring comparator boroughs in regards to potential job losses as a % of local employment between January and December 2009. • At 3%, this is just below the national average.
Potential increase in unemployment Jan-Dec 2009 • An additional 6,128 resident workers are projected to become unemployed Croydon between January and December 2009, ranking Croydon second against the neighbouring comparator boroughs.
Impact on local unemployment rates Projected increase in unemployment rates to end 2009 • Croydon is ranked sixth against the neighbouring comparator boroughs in regards to projected increase in unemployment rates between January and December 2009. • The projected increase of 3.91 percentage points is above the national average.
Summary of potential impact on Croydon Jobs in vulnerable sectors 59,440 Jobs in vulnerable sectors as % of employment base 46.03% Potential job losses Jan-Dec 2009 4,347 Workforce employed in vulnerable sectors 72,935 Workers employed in vulnerable sectors as % of total 46.54% workforce Potential increase in unemployment Jan-Dec 2009 6,128 Percentage point increase in unemployment rate Jan- 3.91% Dec 2009
4. Typologies of Place
Economic Typologies
Premier League (17) Championship (106) League One Leaders (82) League One Strugglers (93) Non League (74)
Social & Environmental Typologies
City Living (11) Prospering Suburbs (103) Multicultural (29) Typical Traits (75) Countryside (77) Blue Collar Communities (49) Constrained by Circumstances (30)
Economic v social typologies Premier League Championship Earnings League One Leaders League One Strugglers Non League Constrained Blue Collar Countryside Typical Multicultural Prospering City Living by Communities Traits Suburbs Circumstance s Incomes
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