CONVERSION FUNNEL MASTERY A N D C E R T I F I C A T I O N C L A S - PowerPoint PPT Presentation

CONVERSION FUNNEL MASTERY A N D C E R T I F I C A T I O N C L A S S

OUR GOAL: Craft a conversion funnel that lowers the cost of acquisition, while simultaneously increasing immediate and lifetime customer value…

THE ONE IMMUTABLE LAW OF BUSINESS GROWTH “HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...”

THE CVO GROWTH PLAN

WHAT IS CVO?

SHOCKING STATEMENT

Just because you know your product or service is great…

…just because you know your prospects really need it…

…that doesn’t mean they know they need it…

…nor does it mean they want it from you if they do. (At least not yet.)

…nor does it mean they want it from you if they do. (At least not yet.)

The CVO Growth Plan works because it follows the structure and sequence of normal, healthy human relationships…

This is what most marketers are doing…

Others are over- compensating and never get out of the “friend zone”…

Our Methodology... 1 Lead Magnet THE 2 Tripwire FIVE 3 Core Offer 4 Profit Maximizer THINGS 5 Return Path

1 Lead Magnet “What’s your number?” 2 Tripwire “Want to get coffee?” 3 Core Offer “Can I take you to dinner?” 4 Profit Maximizer “Will you marry me?” 5 Return Path (Flowers, date night, etc.)

WE DO THIS BY OPTIMIZING ALL 5 PHASES OF THE CONVERSION FUNNEL…

THE FORMULA: L x c x m x = GP f

THE GOAL: L x c x m x = GP 2 f 2

THE GOAL: x m x 2 L x 2 c f GP 2 4 =

THE GOAL: x m x f 2 L x 2c GP 4 8 2 =

THE GOAL: m x f 2 L x 2c GP 8 1 2 2 x =