26.11.2014 CONSULTANT STRATEGY KENNEL STAR MASTINO Information Architecture – 3 rd assignment Group 4: Alex Bonillo Guillem Cucurull Mona Dietel Sindre HaugeThoresen Gabriel Izquierdo Sarah Santos e Silva Table of Content • Introduction • Audiences, Mission and Vision for the Site • Lessons Learned • Benchmarking • Heuristical Evaluation • Strategy Meeting • Architectural Strategies and Approaches • Blueprint • Wireframes • Content Management • Resources • Metadata • Templates 1
26.11.2014 Introduction 2
26.11.2014 Audiences, Mission and Vision for the Site • Audience : People interested in dogs, potential buyers. • Goals : • Show available dogs; • Show dog awards; • Easy and functional navigation. Lessons Learned 3
26.11.2014 Benchmarking • Compared with other sites with good IA • Most important improvement areas: • Cleaner design • Structure & Organization • Consistency 4
26.11.2014 Heuristical Evaluation • Test : • The site should provide multiple ways to access the same information • Indexes and sitemaps should be employed to supplement the taxonomy • The navigation system should provide users with a sense of context • The site should consistently use language appropriate for the audience • Searching and browsing should be integrated and reinforce each other • Outcome : • Hierarchical structure • No sense of context • Simple language appropiate for the audience 5
26.11.2014 Strategy Meeting • Questions : • What are the goals for this site? • Who are the intended audiences? • What is the planned content and functionality? • Outcome : • Organize the content • Use consistent style • Improve navigation system Architectural Strategies and Approaches 6
26.11.2014 Blueprint Wireframes (1) 7
26.11.2014 Wireframes (2) Content Management 8
26.11.2014 Resources & Metadata Resorces : Using external software or implemented intranet. Metadata: Metadata Element Example Title Konnan de bullrotcan Posted date 23/11/2014 Cateogry News Document type image, piece of news Keywords dog, puppies, bullbastiff Templates • Organization Schema • Clear categories • Tables in each page • Navigation System • Global navigation system with clearer categories • Local navigation systems added • Labels • Simplified labels 9
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