Connecting Boston Immigrants and Refugees to Health Services Mary - PowerPoint PPT Presentation

Connecting Boston Immigrants and Refugees to Health Services Mary Heida Flores, MPH Candidate Health Communications and Promotion ILE December 7 th , 2018

Roadmap  Organization introduction  Rationale for organization choice  Boston immigrant snapshot  Communication objectives  Timeline and media executions  Evaluation  Conclusion and questions 2

Massachusetts Immigrant and Refugee Advocacy Coalition (MIRA) Policy analysis New Education American and Integration training Program Immigrant and refugee rights Synthesis and Advocacy reporting Community resources 3

Why MIRA? The issue  MIRA does not prioritize health  Site is difficult to interpret Interests  Actionable information missing  Partnerships are not strong in the healthcare sector 4 Istock, insidehighered.com

BOSTON BIRTHPLACES Foreign ENGLISH LEVELS Not well born or not at 25% all 29% U.S. born Somewhat 75% Very well 16% 55% BIRTHPLACES OF Foreign born parents PARENTS 14% 5 U.S. born parents The Immigrant Learning 86% Center, 2009

Where Are Immigrants In Boston From?

Communication Objectives Learning objectives Behavioral Objectives MIRA clients will… MIRA clients will…  Know how to access the MIRAhealth  Visit the MIRAhealth website. website.  Contact either a healthcare provider in  Learn about their options for Boston or MIRA representatives for help socioeconomic support in Boston. finding a provider who meets their needs.  Learn which healthcare providers and  Attend an appointment with a healthcare organizations provide services specifically provider or access a socioeconomic for immigrants. support.  Believe that quality healthcare is accessible to them, regardless of their legal 7 immigration status.

Increase the number of documented immigrants and refugees accessing healthcare in Greater Boston Area. Increase the number of undocumented immigrants accessing healthcare services in the Greater Boston Area. Long Term Objectives 8

The Message • The message will be on a 6 th /7 th grade spoken and written level • It will be available in other languages via MIRA translators • The tone will be inviting and empowering • The resources will be transparent about what is and is not available 9

The timeline February 2019 • Op-ed • Radio ad • Partners • Further • MIRAhealth connect with publicizes site • Clients begin MIRA and services using interface December March 2019 2018 10

Grabbing readers’ attention Highlighting the need Call to action 11

Establishing credibility Highlighting presence and particular importance of undocumented immigrants 12

Stressing need and importance of providers’ skill set Ends on an actionable step 13

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Qualitative Quantitative MIRA client MIRA’s client focus group data Quality control MIRAhealth checklist to survey reevaluate 18

Thank you! 19

Connecting Boston Immigrants and Refugees to Health Services Mary Heida Flores, MPH Candidate Health Communications and Promotion ILE December 7 th , 2018