Communicating Natural Capital Accounting for Policy Impact: - PowerPoint PPT Presentation

Communicating Natural Capital Accounting for Policy Impact: Opportunities Ahead Joseph Harris-Confino, Sonu Jain, Pete Nelson Third Forum on Natural Capital Accounting for Better Policy Decisions November 27, 2018

Some Lessons from Experience “Experience is the name everyone gives to their mistakes,” – Oscar Wilde What works What doesn’t • Scattershot outreach • Targeted outreach • “Build it and they will come.” • Audience Research • Glitzy communication with • Strong content weak content Communicating for Policy Impact 2

Communication priorities moving forward • Coordination • Focus • Content Communicating for Policy Impact 3

Coordination • Proposal: A working group with a mix communicators and experts o Share latest developments, activities, and opportunities o Identify areas for collaboration and coordination  e.g. syndicated content o Develop strategy around key policy processes Communicating for Policy Impact 4

Focus • Proposal: Strategy sessions around climate change and biodiversity policy processes o Theory of change o Understand points of entry o Audience research Communicating for Policy Impact 5

Content • Proposal: Commit to producing x number of case studies (or similar products) o Both public and private sector o Choice of topics should be based on communication potential Communicating for Policy Impact 6

Thank You! Communicating for Policy Impact 7