COCA-COLA FLORIDA? Bottle Beverages Program
OUR VALUE PROPOSITION Portfolio of Desirable Brands As your beverage partner, Coca-Cola Brand preference among consumers can drive higher beverage incidence and increase profits. is committed to providing industry- shaping leadership. Here’s why guests and foodservice operators prefer Coca-Cola brands: BEST COLA Our brands lead the Foodservice Coca- Cola’s portfolio sparkling and still outlets choose to has a +5.7% incidence categories, driving your BRAND TO pour Coca-Cola advantage over beverage sales Brands nearest competitor FAVORITE BRAND VS NEAREST COMPETITOR SERVE WITH ENHANCES THE TASTE OF FOOD FOOD Goes well with spicy food Goes well with pizza Goes well with healthier meals Goes well with Goes well with chicken hamburgers 2.1x 2.1x 6.9x 5.2x 4.8x Source: Coke Florida “Are We Winning” Nielsen YTD through April 2019. cokeflorida.com 2
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Restaurant Delivery Intermediaries RDI Profit Advantages ▪ Introduce bottles (delivery-ready assortment) into outlets that are currently fountain only ▪ Bottles can deliver high margins, with minimal operational challenges ▪ Profits from selling bottles for delivery can help offset the commissions paid to RDI’s ▪ It’s proven that beverage sales are a business opportunity for restaurants...yet only 42% of delivery transactions include a beverage RDIs & ▪ Bottles reduce the operational costs associated with delivery ▪ Bottles offer takeout consumers the convenience of resealable Beverages Every bottle beverage packaging ▪ sold helps cover the Bottled beverages maximize sales and profits by capturing more beverage occasions with a broader brand and package mix commission paid to the delivery companies
5 What is the size of the 3 rd Party Delivery Opportunity ? Online food 3 rd party delivery is In 3 years, food delivery is growing rapidly delivery could expected to across the U.S. account for 7.4% of contribute over total restaurant sales 7.4% 30% of the total restaurant industry growth over the next FOOD few years DELIVERY + Delivery transactions In the last year, $$$ 3 rd Party delivery have a higher average ticket before delivery partners have seen a fees compared to other +38% traffic restaurant occasions growth $22B in revenue by 2022 Source: Morgan Stanley Research (left) | Source: Company Data, Morgan Stanley Research (right) cokeflorida.com
TOOLS TO FUEL YOUR GROWTH • Introduce bottles (delivery-ready RDI Profit assortment) into outlets that are currently fountain only • Bottles can deliver high margins, with Advantages minimal operational challenges • Profits from selling bottles for delivery Every bottle beverage sold can offset the commissions paid to RDIs helps cover the commission paid • It’s proven that beverage sales are a to the delivery companies business opportunity for restaurants... yet only 42% of delivery transactions include a beverage • Bottles reduce the operational costs associated with delivery THE RIGHT • Bottles offer takeout consumers the convenience of resealable packaging • Bottled beverages maximize sales and TOOLS TO profits by capturing more beverage occasions with a broader brand and package mix HELP DRIVE Restaurant Delivery Intermediaries REVENUE & RDIs & GROWTH Beverages cokeflorida.com 6
7 2020 Distributor Portfolio Overview EXPANDED CORE + PREMIUM/IMPORTS SPARKLING FLEX ALWAYS have these core PET 20oz and products STILLFLEX 2019 The Coca-Cola Company. Classified – Internal Use Only. Having the right assortment for the customers cokeflorida.com
BOTTLE MERCHANDISING ELEMENTS FOR ALL OCCASIONS cokeflorida.com
THANK ANY QUESTIONS CONTACT: YOU Jackie Cooper 954-261-4703 Jcooper@cocacolaflorida.com cokeflorida.com
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