| Webinar CO COVID-19 Impact on Entertain inment Demand and Behavio iours Wednesday 15th April 4P 4PM BST
Covid-19’s Impact on Leisure and Entertainment Will Follow Four Key Phases, but Recurrence Is a Strong Possibility Conceptual View of the Key Phases of Covid-19 Impact on the Entertainment and Leisure Industries Potential longer-term recessionary impact Covid-19 infection rate Covid-19 Ca Calm before sto torm Al Alar arm Pe Peak Remission Re on Re Recurrence? phase Outbreak limited Significant rise in Widespread local Decline in local Potential return of to a few countries local cases infections infections infections Entertainment Bu Busines ess a usual Leisure Collap Le apse Co Cocooning Re Revival Re Recurrence? impact phase No major change Bars, clubs, Increased at-home Steady return to Quicker response, in consumption theatre, live stop consumption old behaviours more modest impact Source: MIDiA Research
Social Distancing Is Creating a Near-Term Consumption Boom but the Longer it Persists the More that Content Disruption Will Manifest Filming, recording, Licensing, Streaming services, writing, producing marketing TV, radio RIGHTS & RI & CR CREATION DI DIST STRIBUTION PROMO MOTION Social distancing has Rights holders are still Consumption is up in most closed down marketing and licensing media formats but production facilities existing assets but are disruptions in content supply bracing for a break in will start to take effect content supply
The COVID Bounce: COVID-19’s Impact on Entertainment Demand Google Search Term Popularity, January to March 2020, Global STREAMING VIDEO STREAMING MUSIC SPORTS Netflix Amazon Prime Video NBA NFL Football Premiership Disney+ Amazon Prime Spotify Apple Music Amazon Music Apple TV+ VIDEO DEMAND MUSIC DEMAND LEADERS TV shows to watch Shows for kids to watch Music to listen to Podcasts to listen to Boris Johnson Donald Trump Coronavirus Games to play Movies to watch Playlists to listen to GAMES NEWS Minecraft Xbox CNN Fox News BBC PlayStation Grand Theft Auto Source: Google Trends
Self Isolating Is Creating a Boom Period for Video Messaging and Games Most Downloaded Apps End March 2020, Australia, Canada, France, Germany, Italy, Netherlands, Spain, UK, US Ranking App 1 Zoom 2 Houseparty 3 TikTok 4 Save the Girl! 5 Disney+ 6 Perfect Cream 7 Home Restoration 8 WhatsApp 9 Park Master 10 Microsoft Teams Source: MIDiA Research / Apple App Store / Google Play Store, 03/20
Increased Consumption of Games, News, TV and Radio Have Had the Most Impact on Other Media Consumption During Early Stages of COVID- 19 Conceptual View of how Much Different Forms of Media Consumption have Impacted Others During the Early Stages of COVID-19 Media consumption that impacts other forms of consumption St Streaming Mu Music (non- St Streaming St Streaming video vi Ra Radio streaming) st music mu TV (set) TV vi video (TV) Games Ga News Ne (social) (s Ra Radio HIGH LOW MEDIUM HIGHEST HIGH LOWEST HIGHEST MEDIUM Music (non- Mu impacted by other forms of Media consumption that is MEDIUM LOWEST LOWEST MEDIUM LOW LOWEST MEDIUM HIGH st streaming) Streaming St MEDIUM LOW LOWEST MEDIUM MEDIUM MEDIUM HIGHEST MEDIUM mu music consumption TV (set) TV LOWEST LOWEST LOWEST LOWEST LOWEST LOWEST LOW MEDIUM St Streaming LOWEST LOWEST LOWEST MEDIUM LOWEST LOWEST LOW MEDIUM vi video (TV) Streaming St LOW LOW LOWEST LOW MEDIUM LOWEST MEDIUM HIGH vi video (social) Games Ga LOWEST LOWEST LOWEST LOW LOWEST LOWEST LOWEST MEDIUM Ne News MEDIUM LOWEST LOWEST LOWEST LOWEST LOWEST LOW LOWEST Source: MIDiA Research Attention Model – COVID-19 Impact Update 03/20
News was the Biggest Gainer As Consumers Adjusted to New Living Patterns and Updates on the COVID-19 Crisis Changes in Weekly Media Consumption Hours March 2020, US and UK only 120% UK US 100% 80% 60% 40% 20% 0% -20% Streaming Music (non- Streaming Streaming TV (set) Radio Games News music streaming) video (TV) video (social) Source: MIDiA Research Attention Model – COVID-19 Impact Update 03/20
| | COVID-19 Impact An Analy lysis is Subscrip iptio ion offer fo for sm small / inde depende dent entertainment companies CO COVID-19 IMPAC ACT AN ANAL ALYSIS FUSE DAT ATA A PLAT ATFORM MUSIC / VIDEO / GAM AMES / SPORTS AN ANAL ALYSIS Acce ccess to our co comprehensive At At least x1 re report rt published per r An An ongoing stream of re report rts focusing database, da , featuring our proprietary mont mo nth h across [Vi Video] an and x1 rep eport on t on the i impact of of t the C Cor oron onavirus on on consumer survey data and market co pe per month h in n Media. th the ente terta tainment t industr tries. mo models. Reports typically focus on consumer Re Re Reports focusing on the economic Thi This inc nclud udes global and nd regiona nal segmentation, emerging trends se s and im impacts o of C COVID-19 19 and the resu sulting trend data tr ta fo for conte tent t consumpti tion, te technologies, value chain analys ysis or recession. re platform and device engagement, pl market specific ins ma nsight hts. re revenue and subscri riber r marke rket Tw Two reports per mont nth h on n top of sh shares. s. Over 200 histo Ov torical reports ts available existing stream ex eam of COVID-19 19 and to to read and down wnload. re recession impact re researc rch. CONTAC ACT: St Stephen MacL cLellan Colette McGee Co M: +44 (0) 777 634 4980 M: M: M: +44 (0) 790 157 0970 Ste tephen@midiaresearch.com Co Colette@m @midiare researc rch.com
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