CHISWICK CURVE
SITE CONTEXT
North Circular Road M4 / Great West Road (A4) Site Chiswick High Road Chiswick Roundabout South Circular Road Kew Bridge Station Aerial view illustrating the sites setting
Development Context The Golden Mile: The Beginning • 4 kilometre stretch along the A4/Great West Road • Funded by National & Local Government to stimulate the economy and Application Site reduce high levels of unemployment after WWI • Attracted large companies including Beechams, Gillette,and Firestone to construct their iconic Art Deco buildings along the corridor Great West Wallis House Quarter (Beechams) Sky Firestone Factory Gillette Corner & Sky Campus Glaxo-Smith Kline Gillette Factory Wallis House, originally designed by Wallis, Gilbert and Partners The Firestone Factory, by Wallis, Gilbert and Partners The Gillette Factory, by Sir Banister Flight Fletcher
Development Context The Golden Mile: Present Day • Continues to be a corridor of employment opportunity • Connections to Central London and Heathrow Airport has attracted large multi-national companies such as Glaxo-Smith Kline, Sky, and Mercedes. • Creates a sequence of tall buildings along the Golden Mile M4 3 8 4 7 M4 6 2 5 M4 M4 9 10 A4 1 A4 1. Gillette Factory 2. Great West Quarter 3. Audi 4. Mercedes-Benz 5. Wallis House 6. Worley Parson 7. EMC 8. Vantage West 9. Citadel 10. Ark Building
Site Location GUNNERSBURY • An unoccupied island CEMETERY since 1990s NORTH CIRCULAR ROAD • At the eastern bookend of the Golden Mile B & Q • At the confmuence of the North and South Circular Road, Chiswick High Road, Great West Road (A4), and the M4 motorway A 4 G LARCH DRIVE R E A T W E S • Half way between T R O A D Heathrow Airport and SITE Central London M4 FLYOVER CHISWICK HIGH ROAD • Marked by the end of the elevated M4 Flyover. VW SHOWROOM CHISWICK ROUNDABOUT ESSO WHEATSTONE HOUSE SOUTH CIRCULAR ROAD BRENTFORD FOUNTAIN LEISURE CENTRE KEW HOUSE SCHOOL E Y R O A D W E L L E S L
Existing Local Character 4 1 2 3 Keyplan View 1 Existing unoccupied Site View 2 Traffjc at Chiswick Roundabout View 1 Undercroft of the M4 View 3 Low quality paving around the Site
DEVELOPMENT PROPOSAL
Development Summary Summary • 4,608 sqm of fmexible offjce workspace Residential • 320 new homes • 498 sqm retail / cafe use • 379 sqm publically accessible landscaped atrium • 82 car parking spaces (10 offjce, 2 car club, 70 residential) • 17 motorcycle parking spaces Playspace • 548 cycle parking spaces (62 offjce, 484 residential, 2 Retail/cafe) Creative Workspace Terrace Scheme Benefjts • 30% affordable homes provided Creative Workspace on-site • 450 new jobs Communal Hub • An increase in public realm within the site • Public realm improvements to the Gallery principal junctions and underpass • Public viewing gallery Atrium • Sustainable design • Active frontages and ground fmoor Café uses • Digital advertising display integrated into architectural Basement facade
Section through the Lower Floors Residential Residential Playspace Offjce Workspace Offjce Terrace Retail Atrium Basement Plant / Refuse Illustrative Design Development Section through the Ground Floor and Offjce Workspace Levels
Ground Floor The ground fmoor comprises the double height publically accessible atrium, three residential lobbies, fmexible retail A1/A3 space, cycle lobbies, and ancillary space. REFUSE HOLDING AREA RESIDENTIAL LOBBY RESIDENTIAL LOBBY RESIDENTIAL LOBBY ATRIUM A1/A3 A1/A3
Illustrative View of the Publically Accessible Atrium
Offjce Workspace The workspace fmoors offer high quality, fmexible offjce space focused around ‘communal hubs’ which provide communal facilities, such as double-height event spaces between levels.
Offjce Workspace Illustrative View of the Creative Workspace Interior
PUBLIC REALM & LANDSCAPE
Public Realm & Landscape Design Principles 01 Strengthen Pedestrian 02 Sculpt a new public space 03 Humanise the environment 04 Create shelter from wind 05 Amplify nature inside and noise and out Connections 06 Provide play 07 Extend and improve the 08 Promote a sustainable 09 Provide a seamless 10 Provide a publicly integration of landscape opportunities existing cycle network landscape accessible roof garden and architecture
Illustrative Wider Landscape & B Public Realm Improvements C C B A B C B C Essential public realm and highway works within the A C application boundary: Section 278 highway works to crossings and key connecting B spaces: C Aspirational public realm and Landscape works to improve the C wider environment
Illustrative Wider Landscape & Public Realm Improvements
Sketch illustrating initial thoughts for the pedestrian approach towards the arrival space from the South West
MASSING & APPEARANCE
Massing Concept A composition of three forms on a Two slender forms from Gunnersbury Steps clustered around the middle triangular site Cemetery view datum
Building Height 120.290 AOD (East building Volume Lift Overrun) 109.005 AOD (West building Volume Lift Overrun) West Elevation
Appearance Photo of Strand on the Green which inspired the earth tone colour palette for the building (Image: Strand On The Green Association)
Facade Overview Feature coloured glass shadow box Vertical fjns Wedged balcony Horizontal fjns Digital advertising Feature coloured glass
Illustrative View from Chiswick Roundabout (South)
Illustrative View from Chiswick High Road
Detail of Digital Advertising along the M4
Sustainability The Proposed Development has been designed with a holistic sustainability strategy to deliver a socially and environmentally responsible scheme N 0° 340° 20° • Sustainability strategy developed in 10° Site 320° 40° Summer Solstice conjunction with sustainability and energy 20° Prevailing Winds 30° 60° 300° consultants, XCO 2 Energy to explore, identify 40° 50° 19 and optimise the environmental and energy 18° 60° 18° 280° 80° 6 70° 18 performance of the Development 80° 7 17 36° 36° W E • Starts with basic principles of site layout 8 Equinox 16 53° 53° 260° 17 61° 9 100° 15 7 14 10 and building orientation and responds to 11 16 13 12 8 15 31° 31° 9 14 38° 10 13 11 12 constraints including noise and air quality Winter Solstice 240° 120° 15 9 16 8 • In line with the Mayor’s London Plan (2015) 10 14 13 11 12 140° 220° 10° 10° and LBH’s Local Plan (Substantive Version 15° 200° 160° Part 1 - May 2015) S Site layout and building orientation • Expected to reduce regulated CO 2 emissions by 33.9% (when compared to Part L of the Building Regulations (2013) and will meet the London Plan of 35% through carbon offset Average Daylight Factor (%) payment 5+ 4.5 • Offjce component to achieve a BREEAM New 4.0 Construction rating of ‘Excellent’ 3.5 3.0 • Optimised passive design measures to 2.5 2.0 ensure a fabric-led approach to sustainability 1.5 1.0 including a parametric facade study and solar 0.5 radiation analysis to inform the design and 0.0 integration of solar shading elements Computational modelling to sunlight and daylight in apartments
Sustainability Sustainable Features 1 2 1 Rainwater Harvesting 2 Photovoltaic Panels 3 Sedum Roof Planting 4 High-Performance Glazing 5 Insulated Cladding Panels 3 6 Solar Shading Fins 4 7 Heat Recovery in Apartments 5 8 Acoustic Consideration 9 High Glazing Specifjcation for Offjce Levels 10 Rainwater Attenuation 7 11 Biodiversity & Planting 15 6 12 Amenity Spaces 11 8 13 Improved Cycle Connections 14 Combined Heat and Power System 10 9 15 Water Effjcient Appliances and Fixtures 12 13 14
ACCURATE VISUAL REPRESENTATIONS
Key Plan Site Grade I Listed Building Grade II* Listed Building Grade II Listed Building Locally Listed Parks and Gardens Richmond Conservation Areas Hounslow Conservation Areas Ealing Conservation Areas Proposed Conservation Areas World Heritage Site World Heritage Site Buffer Zone Borough Boundary
View 2 - Gunnersbury Park, The Round Pond (Looking South)
View 4 - Gunnersbury Cemetery (Looking Southeast)
View 10 - Kew Bridge Road, Junction with Kew Road (Looking Northeast)
View 13 - Kew Bridge, South End (Looking North)
View 21 - Kew Green (Looking North)
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