CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Key photo 1 referring Good Practice to GP topic CYCLE TOURISM Veneto by Bicycle This presentation forms a part of the CHARTS project Web based toolkit on Good Practice title and accompanied by Guide, Brochure and DVD video clip. It is developed with co-funding support from European Regional Development Fund and made possible by the INTERREG IVC programme 2007-2013.
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Cycling Tourism: Veneto by Bicycle (2009-2011) Part of a larger project involving other 7 Regions: Tuscany, Lombardy, Friuli Venezia-Giulia, Liguria, Umbria and Sardinia 2
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Why cycling in Veneto? Veneto region is an ideal destination for cycling : - geographical features - climatic conditions - land resources (art, nature, landscapes, food and wine) Veneto region is already a tourism destination for the cycle tourists Esterbauer, 1 st edition 2003 3
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Background to the Issues Different ways of considering the bicycle explained by different ways to promote two important trade fairs: Friedrichschafen (Germany) on the left, Padova (Italy) on the right. 4
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Veneto project team Veneto Region – Tourism Department University of Padua: LEAF Department (TeSAF), CIRGEO - cartography Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza Tourist offices (7 Provinces) FIAB Veneto Association (Federazione Italiana Amici della Bicicletta) 5
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Cycle tourism project: aims • To layout a tourist plan • To improve governance • To replicate good practices/ideas (e.g. Pedalitalia, Esterbauer Bikeline) • To introduce innovative, clear and trustworthy holidays 6
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Cycle tourism project: actions A. Market survey B. Governance C. Products: excursions and cycling tours, cartography, photos and leaflets, publications and websites 7
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability A. Market survey • Target market • Products • Tour Operators KEEP THE TOURIST IN MIND WHEN PLANNING !! 8
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Tourists:who they are and what they look for (“leisure bike or slow bike” target market) 3-types based important classification for: • Cataloguing routes • Touristic products • Touristic information 9
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability A. Market survey • Target market: “leisure bike or slow bike” (others: “moutain bike”, “sport bike”) - No official statistics available in Veneto (appr. 10,000 tourists buying a “cycle tour” in Veneto from TO; 170,000 bikers/yr on Garda Lake-Mantua cycle path) - in Autonomous Province of Trento: based on a direct survey on 4 out of 10 main cycle paths in APT total indirect financial benefits: 87 M € /yr (2009) (extended to the total cycle network: 110 M € /yr; 170,000-200,000 bikers/yr) Are similar scenarios possible for Veneto too ? Problably yes, if cycle paths and services are improved 10
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability A. Market survey 11
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability A. Market survey • Target market: “slow bike” • Products • Tour Operators 12
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability 13
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability i.e. 3 basic types of When I can, I go for a products ride. One day excursions, short holidays of 3, or cycle tours of 7 days. 14
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability A. Market survey • Target markets: “slow bike” • Products: 1) One day excursions, 2) short holidays of 3, or 3) cycle tours of 7 days. • Tour Operators : appr. 80 TOs selling cycling products of Veneto, proposed by 4 Veneto large TOs (+ several others small-size TOs) 15
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability B. Governance: aims • Identify agreed strategy • Identify network of cyclying paths : Rete Escursionistica Veneta (REV) - 4 features for bike routes: local, provincial, regional, national Priorities: -To improve touristic flow -To involve territory -To present new touristic products 16
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability B. Governance: stakeholders 7 Provinces involved Appr. 30 meetings with stakeholders (during the 1st year): -public and private representatives of tourism, rural development, protected areas and natural resources sectors (PAs, Associations, …) - mobility offices (infrastructures) - environmental and social NGOs Good governance for good cycle routes! 17
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability C. Products: Excursions (one day rides) Who: slow bike target Where: 7 provinces and 4 regional parks Length: about 50 km Difficulty: easy bike 18
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability C. Products: Itinerary (one week rides) • Type of street: ordinary streets without traffic, rural paths, bicycle paths • 4 tematic tours: art, nature, rivers, landscape Network paths: REV - Bicitalia - Eurovelo Trip: 4 - 6 stages , about 50 km by days 19
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability C. Products: Publications Map boards Brochure Road-book 20
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability C. Products: www.veneto.to 21
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability C. Products: road signs Small arrow signs Directional arrows Information panels 22
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Final remarks on cycling tourism Cycling Tourism… - Needs specialized Tour Operators - Expected to grow (favored by new lifestyles and market demand: “green”, “slow”, “sustainable”, “responsible”, ..) Governance… - Need to be improved continuously (meetings and stakeholders involvement are going on…) Condicio sine qua non ..to spread the culture of cycling (in Italy) 23
CHARTS Culture and Heritage Added value to Regional policies for Tourism Sustainability Conclusion Tourist can be the driver of change! 24
Recommend
More recommend
