Capital Markets Day January 15, 2019 www.pelatro.com Confidential - PowerPoint PPT Presentation

Capital Markets Day January 15, 2019 www.pelatro.com Confidential 1

Presentation Team Subash Menon Nicholos Hellyer Managing Director Finance Director Nic is a Chartered Accountant and Subash co-founded Pelatro in April former investment banker of over 25 2013. Prior to Pelatro, Subash was the years of experience. Nic spent the CEO and Founder of Subex – a majority of his banking career at UBS company he transformed from a and HSBC, advising on a wide range of systems integrator in telecoms transactions including public takeovers, hardware to a global leader in telecoms private M&A, IPOs and other equity software for business optimisation. fund raisings. Nic has also spent time in Subash also guided Subex through a industry as CFO of Buddi Limited and successful IPO in 1999 and through as a Partner at Opus Corporate seven acquisitions in the UK, US and Finance. Canada. Customer Representative – Mr T V T Chari, Non Executive Director Dialog Axiata and Ncell Axiata. Over 36 years of experience in telecom and technology with about 15 years out of that in C-level. 2 2 www.pelatro.com Confidential Confidential 2

Today’s Agenda Pelatro by Subash Menon and Nic Hellyer • Brief overview of Pelatro • Pelatro's relevance and prospects • Customer testimonial by Mr T V T Chari • Overview of the telecom industry and its future • Opportunities for Pelatro • Demo of mViva by Subash Menon • Q&A • 3 3 www.pelatro.com Confidential Confidential 3

Pelatro Overview Provider of customer engagement software to telcos to enable relevant, contextual and personalised • interactions with subscribers to increase the telco’s revenue and reduce churn Headquartered and listed in the UK with offices around the world and employing about 110 people • Currently serving 14 telco customers (up from 6 in 2017) who collectively have c350 mln subscribers • Acquired certain assets of Danateq to expand customer base and product offering • Strategic move resulting in entry into two large telco groups (Telenor and SingTel) and into Central • Europe Large pipeline and long sales cycle provides excellent visibility – currently $4.4 million for 2019 • Well positioned in a fast growth space • Large telco groups as referenceable customers, advanced technology, high profitability, cash positive • 4 4 www.pelatro.com Confidential Confidential 4

Mobile – Centre of the B2C World Banking Retail Insurance Financial Services 5 www.pelatro.com Confidential Confidential 5

Vision Subscriber Database Subscriber Data Subscriber Data Subscriber Subscriber Tier Data Data Response Data Response Campaign Response Subscriber Games Campaigns Data Monetisation Gamification Loyalty Contextual Marketing Interactions with Enterprise Non Telco Data Tier & Redemption Data Campaign Response Third Party Data Game Results 6 www.pelatro.com Confidential Confidential 6

Multichannel Marketing Hub Loyalty Contextual Management Marketing Solution Solution “A platform which orchestrates a company's communications and offers to customer segments across mViva Gamification Emergency Multichannel multiple channels” Credit Solution Marketing Hub - Gartner 2018 Data Intelligent Monetization Notification Platform Manager 7 www.pelatro.com Confidential Confidential 7

Competitive Positioning Solutions CLM Platform Requirements Party A Party B Party C Party D Very easy to use intuitive graphical user interface with self explanatory navigation X √ √ √ × Drag and drop elements to easily draw and represent the logical flows √ √ √ √ √ GUI Easy enough for marketers to develop and run campaigns through the platform without the need for technical skills or people; X √ X X X Easy to read and understand campaign exploration/diagnostic reports √ √ √ √ √ Able to create workflows for different campaign categories to get approvals from various stakeholders √ √ X X X To be able to edit workflows anytime during the approval process. √ √ X X X Approvals & To get notified by the platform by email of a pending campaign approval √ √ X X X Workflow Be flexible to route to a secondary approver incase the primary approver is not available. √ √ X X X To be able to route the campaign configuration through a review and approval process before launching to ensure QC is done √ √ X X X To be able to easily identify and create events required for a campaign X √ √ √ √ Automatically track the events and send out offers to customer. X √ √ √ √ Automatically track the customer action taken and do the next steps like sending reminders/sending another offer after X days/hours X √ √ √ √ Able to send out automated scheduled offer reminders to customers √ √ √ √ √ Easy configuration of offers/SMS texts/Contact policies for a campaign √ √ √ √ √ Campaign Platform Able to set global contact policies in addition to the campaign level policy. √ √ √ √ √ Able to configure and set up a campaign in minutes X √ √ √ √ Able to configure campaigns by a marketer with basic computer knowledge X √ √ √ √ Flexible enough to integrate with any data source to use the data for campaigns √ √ √ √ √ Able to maintain and retrieve campaign history for a subscriber with various parameters that may be agreed upon X √ X X X Suggest NBO for a customer depending on machine learning and past behavior of customers X √ X X X Slicing and dicing of subscribers to arrive at an appropriate segment which can be exported to send campaigns X √ X X X Ability to send personalised offer thresholds to different customers based on the customer insights X √ X X X What-if functionality for profitability prediction X √ X X X Ability to identify the popular/effective channel used by subscribers √ √ X X X 8 8 www.pelatro.com Confidential Confidential 8

Competitive Positioning Contd. CLM Platform Requirements Solutions Party A Party B Party C Party D √ √ X X X Able to run test runs of a campaign to selected test numbers and do the complete campaign mechanics. Quality Checking/UAT √ √ X X X Able to create and manage new use cases, simulate them using real data, then launch and explore the performance results. √ √ X X X Able to generate report for the test runs conducted to validate the complete user experience √ √ X X X Able to integrate with multiple data sources for realtime or batch data streaming from various ecosystems √ √ X X X Able to connect to various broadcast platforms and able to retrieve the delivery report back to the NBA platform Integration Capabilities √ √ X X X Able to integrate, identify and target customers with geofencing location/network data X √ X X X Able to integrate to a Loyalty platform and generate rewards based campaigns/redemptions/points update/reward utilization insights X X X √ √ Able to read from our existing DWH or flat files to upload data for specific campaigns when needed. X √ X X X Extensive data exploration capabilities for campaign managers to drill down a segment and analyse X √ X X X Click through data segments and do comparison between multiple segments to arrive at a campaign √ √ √ √ √ Configurable Post campaign analysis reports with multiple tracking parameters √ √ √ √ √ Able to schedule the reports and send it out to stakeholders in email/mobile Analytics/Reporting √ √ √ √ √ Ability to represent the insights or analyses in graphs with drilldown capability for easy understanding X √ √ √ √ Ability to allow data analysts to create models or import pre-built models within the platform X √ X X X Real time campaign tracking and reporting of campaign performance X √ X X X To generate Reward/Points utilization reports for Loyalty promotions √ √ X X X Able to integrate with Loyaly management platform and trigger rewards based on the customer's usage or CLV matrix X √ X X X Able to track realtime usage or redemption of rewards/loyalty points and update the balance/redemption on loyalty platform Loyalty √ √ X X X Able to notify customers after each reward fulfillment or redemption √ √ X X X Able to track and generate reward redemption and reward fullfillment reports X √ X X X Data Monetization capability X √ X X X Information dashboard for each subscriber Special Features X √ X X X Integration of NBA with call centre X √ X X X Multi segment campaign grid X X X X √ Champion Challenger campaigns 9 9 www.pelatro.com Confidential Confidential 9

CMOs Focus Budget on Retaining & Growing Source: Gartner 2018 10 www.pelatro.com Confidential Confidential 10

Telco Market Opportunity – Medium Term Total : 12 Target Group : 5 Total : 160 Target Group : 105 Total : 34 Target Group : 26 Total : 56 Target Group : 46 Total : 140 North America Target Group : 120 Total : 116 Latin America Target Group : 60 Africa Europe 362 Middle East APAC  Overall market forecast to grow to US$ 2.7Bln in 2019  Overall market forecast to grow to US$ 2.7Bln in 2019  CAGR from 2014 to 2019: 19%  CAGR from 2014 to 2019: 19% Source: Markets & Markets 2016 Source: Markets & Markets 2016 11 11 www.pelatro.com Confidential Confidential 11