California Coastal Cleanup Day and California Coastal Cleanup Day and Litter Reduction Outreach Litter Reduction Outreach in San Mateo County in San Mateo County 2006- -2007 2007 2006 Sarah Pratt Sarah Pratt Public Information and Participation Public Information and Participation
• Association of 20 cities and the County • Association of 20 cities and the County • Share a common permit to discharge • Share a common permit to discharge stormwater to the SF Bay stormwater to the SF Bay • Regulatory, monitoring, and outreach measures • Regulatory, monitoring, and outreach measures for reducing urban runoff pollution for reducing urban runoff pollution www.flowstobay.org www.flowstobay.org
Goals of PIP Goals of PIP • Educate residents • Educate residents • Promote public involvement • Promote public involvement • Change behaviors • Change behaviors
San Mateo County San Mateo County • Central CA Coast • Central CA Coast • borders San Francisco, • borders San Francisco, Santa Clara, & Santa Santa Clara, & Santa Cruz Counties Cruz Counties • 554 square miles • 554 square miles • Population: 715,000 • Population: 715,000
San Mateo County has San Mateo County has 34 Watersheds 34 Watersheds Water Drains Water Drains • Pacific Ocean • Pacific Ocean • San Francisco Bay • San Francisco Bay • Creeks • Creeks
Outreach for Outreach for Pollutants of Concern Pollutants of Concern • Pesticides and • Pesticides and Fertilizers Fertilizers • Mercury • Mercury • Automotive • Automotive Chemicals Chemicals • Litter • Litter
Eliminating Trash in Our Eliminating Trash in Our Waterways: Background Waterways: Background • 2001 California Regional Water Quality • 2001 California Regional Water Quality Control Board staff report: “ “excessive excessive Control Board staff report: levels of trash in Bay area waterways” ” levels of trash in Bay area waterways • February 4, 2003 Bay area waterways • February 4, 2003 Bay area waterways placed on monitoring list placed on monitoring list • Public outreach required on impact of • Public outreach required on impact of garbage in watersheds garbage in watersheds
Trash in Waterways Trash in Waterways • Urban runoff is the primary source of • Urban runoff is the primary source of marine debris. marine debris. • Major types of litter: plastic and • Major types of litter: plastic and cigarette litter cigarette litter
Plastic in Waterways Plastic in Waterways • ¾ • ¾ of all debris found in marine of all debris found in marine environment environment • 90% of floating litter is plastic • 90% of floating litter is plastic • Plastic is prevalent at all depths, from the • Plastic is prevalent at all depths, from the surface of the ocean through the water surface of the ocean through the water column and in sediments (So Cal Coastal column and in sediments (So Cal Coastal Water Research Project) Water Research Project)
Cigarette Litter Cigarette Litter • Not biodegradable • Not biodegradable • Contain over 165 chemicals • Contain over 165 chemicals • # 1 littered item on • # 1 littered item on highways (California Depart- - highways (California Depart ment of Transportation) of Transportation) ment
Eliminating Trash In Our Eliminating Trash In Our Waterways: Plan Waterways: Plan • California Coastal Cleanup Day • California Coastal Cleanup Day Coordination, Coordination, rd Saturday in September 3 rd Saturday in September 3 • Disposable Plastic Reduction: Focus • Disposable Plastic Reduction: Focus on Plastic shopping Bags on Plastic shopping Bags • Surveys and Commitment Forms • Surveys and Commitment Forms
Project Partners Project Partners
Plastic Shopping Bags Plastic Shopping Bags • The average American uses between 300 • The average American uses between 300 and 700 plastic bags per year. and 700 plastic bags per year. • If everyone in the United States tied their • If everyone in the United States tied their annual consumption of plastic bags annual consumption of plastic bags together in a giant chain, the chain would together in a giant chain, the chain would reach around the Earth not once, but 760 reach around the Earth not once, but 760 times! times! • Plastic bags don • Plastic bags don’ ’t biodegrade, they photo t biodegrade, they photo- - degrade— —breaking down into small toxic breaking down into small toxic degrade bits contaminating soil and waterways and bits contaminating soil and waterways and entering the food- -chain when mistaken for chain when mistaken for entering the food zooplankton or jellyfish. zooplankton or jellyfish.
Plastic Bag Reduction Outreach Plastic Bag Reduction Outreach • Store surveys • Store surveys • Commitment form • Commitment form
Store Survey Results 2006 Store Survey Results 2006 • July 2006 • July 2006 - - 89 people surveyed: 89 people surveyed: • BARRIERS • BARRIERS • FATE of their PLASTIC BAGS • FATE of their PLASTIC BAGS • 50% store incentive would make them • 50% store incentive would make them bring their own bag bring their own bag • 75% would make the effort to use • 75% would make the effort to use a free bag if given to them! a free bag if given to them!
2006 Mesh Tote Bag 2006 Mesh Tote Bag • MorningStar • MorningStar Trading Trading Co. Florida Co. Florida • Made from Recycled • Made from Recycled Plastic Bottles Plastic Bottles • Order: 3000 • Order: 3000 • $15,450 • $15,450 • $5.15/bag • $5.15/bag
Bag Outreach Events 2006 Bag Outreach Events 2006 OUTREACH EVENT CITY DAY # BAGS EVENT DATE 200 Whole Foods Market Redwood City Saturday 8/12/2006 Redwood City San Mateo 8/15/2006 25th Ave. Certified Farmers Market Tuesday 100 100 Millbrae Certified Farmers Market Millbrae Saturday 8/19/2006 Menlo Park Certified Farmers 100 Menlo Park Sunday 8/20/2006 Market 100 Trader Joes San Carlos Monday 8/21/06 South San Kaiser Hospital Farmers Market 100 Tuesday 8/22/2006 Francisco 100 Daly City Thursday 8/31/2006 Daly City Certified Farmers Market San Carlos Certified Farmers 100 San Carlos Thursday 9/7/2006 Market Coastside Farmer’s Market at Half Moon 100 Saturday 9/9/06 Cetrella Bay
Commitment Form Commitment Form
San Mateo County Fair, August San Mateo County Fair, August
County Fair Display County Fair Display
2007 Compact Reusable Bag 2007 Compact Reusable Bag • ChicoBag • ChicoBag Company, Company, Chico, CA Chico, CA • Made from Nylon • Made from Nylon Lightweight, compact, Lightweight, compact, recyclable recyclable • 2,000 bags ordered • 2,000 bags ordered • $6,971.25 • $6,971.25 • $3.49/bag • $3.49/bag
Bag Outreach Events 2007 Bag Outreach Events 2007 OUTREACH EVENT CITY DAY EVENT DATE # BAGS San Mateo all week 8/10-19/07 SM County Fair 600 RWC Sunday 8/19/07 North Fair Oaks Festival 50 SSF Monday 8/27/07 Safeway SSF 78 Skyline College San Bruno Tuesday 8/28/07 76 Safeway Pacifica Pacifica Wednesday 8/29/07 73 RWC Thursday 8/30/07 Canada College 70 RWC Tuesday 9/4/07 Whole Foods RWC 93 San Mateo Wednesday 9/5/07 College of San Mateo 43 Half Moon Bay Thursday 9/6/07 Safeway 63 Whole Foods SM San Mateo Monday 9/10/07 91 Lunardi's Burlingame Wednesday 9/12/07 100
Skyline College, San Bruno Skyline College, San Bruno
Canada College, Redwood City Canada College, Redwood City
Safeway, South San Francisco Safeway, South San Francisco
Whole Foods, Redwood City Whole Foods, Redwood City
• Main sponsor 2007 Cleanup • Main sponsor 2007 Cleanup • Inspired by our tabling events in 2006 & • Inspired by our tabling events in 2006 & wanted to do more wanted to do more • 5% Day June 19, 2007: Donate 5% of • 5% Day June 19, 2007: Donate 5% of sales from all 41 CA stores to statewide sales from all 41 CA stores to statewide program program
CA Coastal Cleanup Day CA Coastal Cleanup Day • Sponsored by California Coastal • Sponsored by California Coastal Commission with support of regional and Commission with support of regional and county coordinators county coordinators • part of the International Coastal Cleanup • part of the International Coastal Cleanup Day Day rd Saturday in September since • Held the 3 • Held the 3 rd Saturday in September since 1985 1985
Coordination Tasks Coordination Tasks • Recruit cleanup captains • Recruit cleanup captains • Arrange for cleanup sites with property • Arrange for cleanup sites with property owners owners • Coordinate with California Coastal • Coordinate with California Coastal Commission Commission • Order publicity supplies • Order publicity supplies
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