117 PRODUCTS 28 DEPARTMENTS + PROGRAMS C O L L E G E 393 FULL TIME FACULTY O F 200+ WEBSITES L I B E R A L 23 AVERAGE CLASS SIZE A R T S 4194 UNDERGRADUATE STUDENTS B Y T H E N U M B E R S 674 GRADUATE STUDENTS 50+ STUDY ABROAD OPPORTUNITIES
0 PREVIOUS DIGITAL MARKETING CAMPAIGNS 0 COLLEGE WIDE NEWSLETTERS Contentious O U R FACULTY VIEW OF MARKETING AND COMMUNICATIONS C H A L L E N G E S Bleh STUDENT VIEW OF COLLEGE MARKETING AND COMMUNICATIONS RCM THREE WORDS THAT SHOULD STRIKE FEAR INTO THE HEARTS OF FACULTY
/ / W H O W E A R E OUR TEAM: 7 The Offjce of Marketing and Communications is a full-service content, design, public relations and MAJOR SERVICES OFFERED marketing agency that provides a suite of services to help stakeholders throughout the college reach their 12 audiences and increase visibility. PAGE DOCUMENT GUIDE Our experienced writers, designers and web developers oversee all college news dissemination, promotion and 4.5 marketing, as well as Web and print communications for STAFF MEMBERS students, faculty, alumni, stafg and parents. We also serve as consultants to college leadership to help 2 deliver publications on time and on-message. STUDENT WORKERS SERVICES: 2 Print Publications and Projects PIECES OF FURNITURE Digital Promotions FROM THE 70s Advertising Website Development 1 News Writing Public and Media Relations PROJECT MANAGEMENT SYSTEM Social Media Consulting
/ / W H Y W E A R E H E R E - DIGITAL BY DEFAULT - ENROLLMENT / AWARENESS RETENTION MEASURABLE SCALABLE
/ / P H A S E O N E : W E B S I T E
/ / P H A S E O N E : W E B S I T E NEWSROOM
/ / P H A S E T W O : E M A I L M A R K E T I N G NEWSLETTER • Sent monthly to all students, faculty and stafg (~6,000 people) and alumni (~25,000)
/ / P H A S E T W O : E M A I L M A R K E T I N G ANTI-MELT • Summer-long campaign sent to all incoming students • Brief emails with links to content on our website - 11 Life Hacks for Incoming Liberal Arts Students - 9 Expert Tips to Maximize Your College Experience
/ / P H A S E T W O : E M A I L M A R K E T I N G ANTI-MELT • Summer-long campaign sent to all incoming students • Brief emails with links to content on our website - 11 Life Hacks for Incoming Liberal Arts Students - 9 Expert Tips to Maximize Your College Experience
/ / P H A S E T W O : E M A I L M A R K E T I N G CHERRYDELPHIA • Email sent to all accepted students with link to Cherrydelphia, our website with Philadelphia-centric content and information • Invited students to visit campus for a Liberal Arts Preview Day
/ / P H A S E T H R E E : R A P I D S I T E S CHERRYDELPHIA • We knew potential students were interested in city living • The non-tourists guide to Philadelphia • Broken into a few categories: - Entertainment - “Its Always Sunny” - History & Culture - Good Eats - Student Personas
/ / P H A S E T H R E E : R A P I D S I T E S INSTAPAGE • The new fmyer / fact sheet, digital fjrst • Generates verifjed leads • Initiates a direct conversation between department heads and potential students • Measureable and scalable
/ / P H A S E T H R E E : R A P I D S I T E S INSTAPAGE • A/B Testing • Mobile ready • Easy campaign splitting
/ / P H A S E T H R E E : R A P I D S I T E S INSTAPAGE • Data can reveal unexpected results • Print is not dead?
/ / P H A S E F O U R : F A C E B O O K A D S • Launched Facebook ad • Led to Instapage landing pages • Spent $100-300 per campaign campaigns for specifjc graduate programs
/ / P H A S E F I V E : D A T A , C U L T U R E , C H A N G E “Technology is easy, people are hard .” – Christopher Hill
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