Build an Accountable Sales Program in Your Small Business Pam Watson Korbel
Leading vs. Lagging Indicators Activity is King Phone calls Meetings Proposals Wins
RESULTS BEFORE & AFTER MEASUREMENT 60 Cold calls Meetings Proposals Activity Points x 10 Dollars x 100 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Meeting Rhythm Daily Huddle Weekly Sales Meeting Weekly 1:1 Pipeline Top 3 Role playing
Role Play Practice, practice, practice Cold calls Meetings Presentations
CRM & Reports Daily Activities Pipeline/Opportunity With stages Status Against Goal
Work Closest to the Dollar Daily Priorities Proposals about to close Proposals Meetings Calls to warm leads Cold Calls Still need minimums for activity
Conclusion Whatever you measure will improve Management pays for itself Sales is a discipline; not a natural talent
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