BROADBAND DEVELOPMENT: access and adoption Douglas County Broadband - PDF document

1/18/2017 BROADBAND DEVELOPMENT: access and adoption Douglas County Broadband Forum Wednesday, January 18, 2017 Broadband & E‐Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608‐890‐4255 UW‐Extension Douglas County http://douglas.uwex.edu | James.Anderson@ces.uwex.edu | 715‐395‐1547 James Anderson Community & Economic Development James.Anderson@ces.uwex.edu 715‐395‐1547 1

1/18/2017 definition: broadband Broadband is • “Always on” • High speed internet access • Capable of carrying multiple devices simultaneously 2

1/18/2017 definition: bandwidth band ‐ width volume of information per unit of time that an Internet connection can handle Types of connections: • Dial‐up • DSL (uses the copper telephone lines already installed) • Cable (uses the same coaxial cables used to deliver cable TV) • Fiber (light sent via transparent glass fibers) • Wireless (radio link between ISP and your location) • Satellite (another wireless form of connection) • Broadband over powerline www.broadband.gov/broadband_types.html 3

1/18/2017 Data Speed Capacity/Technology Source: CTS technologies Mbps and Kbps • Kbps: One kilobit per second equals 1000 bits per second (bps). • Mbps: One megabit per second equals 1000 Kbps or one million bps. So, 1 Mbps is 1000 times faster than 1 Kbps. 4

1/18/2017 Download Speed Comparison Dial‐Up (56 Kbps):  1 day, 10 hrs, 44 min. T1/DSL (1.54 Mbps):  1 hour, 15 min. Cable (60 Mbps):  1 minute, 50 seconds Fiber (1 Gbps):  7 seconds 5

1/18/2017 The more computers per connection, the slower that connection becomes: Direction Matters Download: remote server is sending information to your computer (node) over a network connection. Download example: you are accessing a movie from Netflix, Hulu, iTunes, or some other provider. Upload: you are sending information from your computer to a server (or another person). Upload example: you are sending a photo to a family member. • Download speeds are typically faster than upload speeds • When uploading, your download speed is often slowed 6

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1/18/2017 “The hedonic analysis conducted in this study demonstrates that there is a significant difference in assessed values (proxy for price) between seasonal and recreational homes with Internet and those homes without access to this service . Multiple studies have estimated the economic benefits of broadband deployment to include: job creation, local growth and higher wages. However, this study specifically finds that availability of broadband has a direct impact on property values. The hedonic analysis UW‐Extension research on seasonal and recreational implemented in this study estimates that on average, homes in Door County, WI. residential properties with availability of Internet connection are worth $11,815 more than those properties without Internet availability.” The Internet has become the highway for technology • Research in the U.S. shows… • 56% of businesses and organizations say broadband is essential for remaining in current location • 56% of households say they would definitely/likely relocate if broadband was not available • 32% of households work from home or have a home‐based business Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households 8

1/18/2017 Disruptive Innovation recreation business work school health Interaction between factors affecting broadband development Consumer Return on Investment savvy Internet Consumer service demand / provider Affordability adoption activity Regulations Consumer confidence Availability of Potential infrastructure public role? Potential public role? 9

1/18/2017 How are people effecting systemic change? Developing broadband: the players • Federal level: – Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA) • http://www.ntia.doc.gov/report/2015/broadbandusa‐ guide‐federal‐funding‐broadband‐projects – US Department of Agriculture (USDA), others who administer grants and loans • State level: – Public Service Commission PSC 10

1/18/2017 Developing broadband: the players • Local level – Consumers judge it according to • Speed • Cost • Reliability – Government (county & municipal) 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency 11

1/18/2017 Broadband Policies and Regulations for Wisconsin Stakeholders http://broadband.uwex.edu/resources/policy/ 12

1/18/2017 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency Community Outreach 13

1/18/2017 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency Technology Committees 14

1/18/2017 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency Vision 15

1/18/2017 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency Enable action by removing barriers 16

1/18/2017 Enable action by removing barriers 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency 17

1/18/2017 Short term wins 8. Make it stick 7. Don’t let up 6. Create short-term wins Framework 5. Enable action for Change 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency 18

1/18/2017 Instituting change Questions? http://broadband.uwex.edu/resources/policy/ 19

1/18/2017 Resources: UW‐Extension Douglas County James Anderson, Community & Economic Development, James.Anderson@ces.uwex.edu, 715‐395‐1547 Broadband & E‐Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608‐890‐4255 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608‐890‐4254 An EEO/AA employer, University of Wisconsin Extension provides equal opportunities in employment and programming, including Title IX and the Americans with Disabilities Act (ADA) requirements. 20