Brand Pyramid Simon Hepburn, isbi conference 2015 About the - PowerPoint PPT Presentation

Jun 24, 2023 •142 likes •273 views

Creating your schools Brand Pyramid Simon Hepburn, isbi conference 2015 About the workshop What makes your school unique? Distilling down key messages Your unique selling points Your elevator pitch Your slogan (or slogans?)

Creating your school’s Brand Pyramid Simon Hepburn, isbi conference 2015
About the workshop • What makes your school unique? • Distilling down key messages • Your unique selling points • Your elevator pitch • Your slogan (or slogans?)
How are you different?
How are you different?
The Brand Pyramid
How to find what makes you special • List everything that is great about your school (and get others, especially parents and students to help you!) • Choose your personal top 4 or 5 (and ask others) • Do these make you unique? • Can you find evidence to support these?
How to find what makes you special • List everything that is great about your school (and get others, especially parents and students to help you!) • Choose your personal top 4 or 5 (and ask others) • Do these make you unique? • Can you find evidence to support these?
The Brand Pyramid
Making your ‘slogan’ • Comes best from elevator pitch • Not the same as an internal mission – although you can use the word! • Should have your unique selling points in – lets you break it down and explain each word • Keep trying and gain feedback until it’s right
‘Our mission is to inspire, encourage and enable every one of our pupils to change the world by fulfilling their role in it.’ The impact: • 50% increase in external Sixth Form applications (no demographic boost!) • Largest Lower Sixth since 2008
Sign up for our free monthly newsletter at www.marketingadviceforschools.com

Recommend

Pyramids of The Giza E2-18 E2-07a The Pyramid of Chephren E2-20 Pyramid of The Step-

Pyramids of The Giza E2-18 E2-07a The Pyramid of Chephren E2-20 Pyramid of The Step- Djoser E2-20 The Step-Pyramid E2-21 E2-21a of the Step-Pyramid Architects Model E2-22 The Step-Pyramid E2-23 Diagram of a Mastaba Tomb E2-24

1.04k views • 65 slides

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A persons perception of a product, service, experience or organization; the art and science of brand building. Opportunities to influence brand

619 views • 8 slides

Pyramid Analysis for DUC2007 Coordination: Hoa Trang Dang, Lucy Vanderwende Pyramid

Pyramid Analysis for DUC2007 Coordination: Hoa Trang Dang, Lucy Vanderwende Pyramid Creation CELCT, IIIT-H, LCC, M SR-Asia* , M SR-Redmond, NUS, OGI, UOttawa Pyramid Annotation Tadahi Nomoto, Columbia, EM L-Research, IDA,

430 views • 12 slides

WOW PRESENTATION PYRAMID WWW.BCILIBRARIES.COM WOW PRESENTATION PYRAMID WWW.BCILIBRARIES.COM

WOW PRESENTATION PYRAMID WWW.BCILIBRARIES.COM WOW PRESENTATION PYRAMID WWW.BCILIBRARIES.COM "A picture says more than a thousand words... Book titles usually speak for themselves. Slanted and presented on several levels, the customer

245 views • 5 slides

02/01/2019 3 rd Dynasty Pyramid Dr William Sterling Djosers Step Pyramid at Saqqara

02/01/2019 3 rd Dynasty Pyramid Dr William Sterling Djosers Step Pyramid at Saqqara www.williamsterling.co.uk 1 2 3 4 Djoser tomb in step pyramid Segato's drawing of Djoser's apartments with faience tiles 5 6 1 02/01/2019 Dr William

456 views • 14 slides

WHAT IS A BRAND? Brand is not : Your name, your logo, your messaging, or any other thing

WHAT IS A BRAND? Brand is not : Your name, your logo, your messaging, or any other thing perceived with your physical senses; these are Brand Representations WHAT IS A BRAND? The many things often confused for the brand can represent

490 views • 21 slides

Pyramid 101 Positive Behavior Support Pyramid Model Components Introduction to Positive Behavior

Pyramid 101 Positive Behavior Support Pyramid Model Components Introduction to Positive Behavior Support in Early Childhood Settings Effective Workforce better-trained caregivers are the foundation Patti Mahrt-Roberts Nurturing and

588 views • 27 slides

One Size DOESNT Fit All Everyone has their own unique pyramid Recommends specific

One Size DOESNT Fit All Everyone has their own unique pyramid Recommends specific serving sizes just for you Find your pyramid Determine Calorie Needs Estimated Energy Requirements* for males 3400 3200 3000 2800 ACTIVE

492 views • 26 slides

FIT Brand Architecture May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand Overview May 1,

FIT Brand Architecture May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand Overview May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand The sum total of how an organization is perceived. Branding Shaping that perception through

848 views • 35 slides

START WITH YOUR BRAND POSITION Your Brand Positioning is An expression of how your brand

START WITH YOUR BRAND POSITION Your Brand Positioning is An expression of how your brand fills a need for a particular audience in a way that competitors dont A guide for the marketing, production and operational decisions of your

518 views • 22 slides

Welcome No e l Jo h n M cLo u g h l i n M A RK ETI NG DI RECTOR Our Brand Your Brand

Welcome No e l Jo h n M cLo u g h l i n M A RK ETI NG DI RECTOR Our Brand Your Brand Getting to know your Holiday Maker Dublin Updates Networking Event Tour of St Patricks Cathedral & Marshs Library Ga v a n Wo o

1.04k views • 74 slides

Brand USA Originals 2016 NC Co-op International Brand USA & Miles Brand USA is the United

Brand USA Originals 2016 NC Co-op International Brand USA & Miles Brand USA is the United States Official Destination Marketing Organization (DMO) promoting global travel to the United States. Brand USAs mission is to increase

496 views • 10 slides

A Pyramid Scheme for Particle Physics Jean-Fran cois Fortin New High Energy Theory Center,

Motivation Trinification and Pyramid scheme Phenomenology of Pyramid scheme Conclusion A Pyramid Scheme for Particle Physics Jean-Fran cois Fortin New High Energy Theory Center, Rutgers University Piscataway, NJ May 11-13, 2009

321 views • 13 slides

USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand

Build A Valuable Asset that You Can Profit From For Years Or Sell As A Valuable Business Simply by Building Your OWN Brand Build A Brand USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand Name

291 views • 6 slides

2017 1 TAURUS BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT 2

BRAND PRESENTATION 2017 1 TAURUS BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT 2 TAURUS BRAND AND FACTORY 3 BRAND BR AND HIS HISTOR ORY Passenger car tires from In 1973, the TAURUS brand was applied to

885 views • 32 slides

Agenda Introduction Importance of Social Skills and Behavior The Pyramid Model

Pyramid Model: Supporting Early Childhood PBIS Module 4 Evelyn Green and Denise Henry Illinois STAR NET www.starnet.org 1 Agenda Introduction Importance of Social Skills and Behavior The Pyramid Model Roles of the Leader

401 views • 13 slides

A guide to making the most of YOUR brand As a business in Fremantle THIS IS your brand To

A guide to making the most of YOUR brand As a business in Fremantle THIS IS your brand To maximise the power of this brand businesses can leverage it in many ways. It could be putting the shop window sticker on your shopfront, adding the logo

296 views • 16 slides

BRAND CONSISTENCY presented by Index Introduction What is Brand Consistency? Why is Brand

BRAND CONSISTENCY presented by Index Introduction What is Brand Consistency? Why is Brand Consistency Important? Easy Ways to Keep You Consistent Case Study: Concordia University of Edmonton Summary Contact Information Introduction Who

513 views • 17 slides

BRAND BRAND IDENTITY Las Iguanas have recently undertaken a full brand refresh, working with a

THE BRAND BRAND IDENTITY Las Iguanas have recently undertaken a full brand refresh, working with a leading London agency to develop an updated logo and visual language in keeping with the coming of age of the concept. The resulting branding is

953 views • 10 slides

Structure in Communication Agenda Need for Structure The Pyramid Principle Benefits of T

Structure in Communication Agenda Need for Structure The Pyramid Principle Benefits of T op-Down Communication Practice Exercises Navigating the Pyramid Swift, Smart & Structured 2 Structure: The Key to Effective

682 views • 44 slides

Domestic pump one of the top 5 international brand, step into the advanced stage of brand

Leo Brand Strategy Objective in coming 5 years No.1 pump brand from China famous pump brand and one of the top10 pump manufacturer world widely Domestic pump one of the top 5 international brand, step into the advanced stage of

3.28k views • 25 slides

POSITIONING YOUR PARK TO WIN THE SEO BATTLE THROUGH THE POWER OF BRAND WE ALL HAVE A BRAND.

POSITIONING YOUR PARK TO WIN THE SEO BATTLE THROUGH THE POWER OF BRAND WE ALL HAVE A BRAND. WHAT IS BRAND, AND HOW DID IT BECOME SO IMPORTANT? 1800s & earlier Branding started as an identifying mark for property ownership 1800s

724 views • 45 slides

A pyramid with base area and height has a 1 volume, = 3 . The surface area

D AY 169 P YRAMID STRUCTURES I NTRODUCTION We have encountered structures made in the form of a pyramid such as tents and some roofs in our daily life. When designing these structures, one may want it to have the maximum space with the

443 views • 12 slides

London Wednesday 18 th November 2015 University of Portsmouth 1 Jayman, Ohl, Hughes and Fox,

The Pyramid project at the University of West London Wednesday 18 th November 2015 University of Portsmouth 1 Jayman, Ohl, Hughes and Fox, 2015 What is Pyramid? Pyramid is a manualised, school-based intervention that supports quiet,

505 views • 28 slides