Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k - PowerPoint PPT Presentation

Aug 20, 2022 •231 likes •356 views

Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k r a use Whats Your Goal? Questions to Ask Build a personal brand / portfolio Establish community for your company or group Connect and network All of the

Best Social Practices Kell y Kr a use k ell y @sxsw.com / @ k elljo k r a use
What’s Your Goal?
Questions to Ask • Build a personal brand / portfolio • Establish community for your company or group • Connect and network • All of the above?
What Kind of Information Do You Want to Share?
LinkedIn • Online resume building • Great resource to list accolades, publications • Career-oriented + good for networking • Kelly: resume / business • SXSW: News articles / announcements & reminders
Facebook • Perfect to create groups / pin posts • Not great for archiving unless it’s photo + albums • Kelly: Personal information & updates, invites • SXSW: News articles / announcements & reminders
Twitter • Networking, building community • Great place for you to be source of information • 140 characters to engage in the brightest way possible • Kelly: share writing, local news, engage with my community • SXSW: share content, reminders, engaging • CUSTOMER SERVICE
Instagram • Great for storytelling • Use for business if you’re active • Not industry? (ie: food / family / random photos) - keep it personal • Hashtag w/caution • Another one-stop-shop for folks to find out who you are • Kelly: everything • SXSW: throwbacks + never- before seen images from event + personality, less business
If I could give one piece of advice. . .
Know the Power of a Hashtag • Aggregates a social conversation • Easy way to find your community & stakeholders • Great for discovery • Twitter + Facebook & Instagram great
Questions?

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