Best Practices in dissemination during a Joint Action Infoday on Joint Actions ǀ Luxemburg, 24 th June 2019 Laura Alonso Irujo EU-JAMRAI Communication Specialist
What’s EU -JAMRAI The importance of dissemination The Plans The tools The activities Lessons learnt and recommendations
EU-JAMRAI: The place to be to tackle AMR! Tackle AMR EU-JAMRAI Multiplication of national, European and A unique place international initiatives gathering MS + and all Few exchanges stakeholders between stakeholders Stop working in silo 3
EU-JAMRAI: All key actors working together 44 participating partners University/Academic/Institutions Government/Member 11% 16% Public Health Institute 9% Hospital Public Agengy 23% 25% 40 international stakeholders 27 countries • International organisations • Civil society • Industries • Professionals of human and animal sectors 4
The importance of dissemination: a cross-sectoral WP WP1 WP3 Coordination Evaluation WP5 WP6 WP7 Implementation of One Health Policies for prevention of Appropriate use of national strategies & National HCAI & their antimicrobials in humans & Action Plans for AMR implementation animals WP8 WP9 Awareness raising & Prioritizing & implementing Communication research & innovation for public health needs WP2 WP4 Dissemination Integration in National Policies & Sustainability 5
The Plans External Communication Dissemination Plan Internal communication Strategy • Reporting back template • Partners database and distribution lists constantly updated • Internal sharing platform (ShareFile) 6
The Plans: Communication and Awareness Raising A Social Behaviour Change Communication Strategy based on a GLOCAL APPROACH to guide the implementation of activities and campaigns to RAISE AWARENESS on the CHALLENGE of AMR 7
The tools: visual identity • Logo in 3 different formats (primary, round and square) • Claim “Europe fostering synergies to keep antibiotics working” • Brand toolkit 8
The tools: templates Letter Power Point “Type your quote here” “Type your quote here” European Antibiotic Awareness Day Europe together keeping antibiotics working! Report/Deliverable Meetings organization (agenda, participants list and minutes) www.eu-jamrai.eu Agenda Workshops (session 1) Meeting Date 7-11-2018 S tart Time 12:30 End Time 20:00 Location Federal Ministry of Labour, Social Affairs, Health and Consumer Protection, Festsaal Radetzkystra ß e 2, 1030 Vienna. Austria Organisers Inserm, France, VWS. The Netherlands & G ö G- BMASGK, Austria Time Agenda Topic / Presenter 12:30 – 13:30 Registration & Welcome coffee 13:00 -18:00 Workshop of WP7 13:30 – 17:00 Workshop of WP5 18:00 -20:00 Workshop of WP9 20:00 Cocktail dinner EU-JAMRAI_Workshops_Agenda_Vienna.Austria_FV_20181107-08 1 9
The tools: promotional materials • Leaflet • Roll-up/Bookmark • Folder • Posters 10
The tools: web banner Objective: To increase traffic in website • 3 different formats • Partners and stakeholders have placed it in their websites 11
The tools: e-newsletters Quarterly e-newsletters + Special issues - Sent out directly to our subscribers - Also available in our website 12
The tools: e-newsletter E-newsletters report • Around 600 subscribers up to date and steadily increasing April 2019 newsletter 13
The tools: intranet Share File • User manual • Continuous maintenance 14
The tools: external website www.eu-jamrai.eu • Contents updated: - Real time (social media stream) - Upon needed (events, campaigns, calls to action, press-releases, results...) 15
The tools: external website Audience overview since March 2018 16
Activities: Relevant target audiences identification • Dialogue with stakeholder forum • Use of Social Media channels to continue filling outreach database • Influencer Audience Ideal Profiles Dr. Ravina Kullar John Fishwick Eric Van Den Heuvel Daphne Deckers Maryn McKenna Foster Farms 17
Activities: press, articles and editorials Kick-off-meeting press coverage Articles about EU-JAMRAI Articles in stakeholders newsletters 18
Activities: video blog 7 Video Interviews • Jean-Baptiste Rouffet| EU-JAMRAI Coordination Team • Julia Encinas | Director of the documentary “The little indestructible” • Richard Bax | Senior Partner - TranScrip • Jeremy Knox | Policy and Advocacy Lead - Wellcome Trust • Jesús Rodríguez Baño | President of ESCMID • Laura Marín | Head of Secretariat - JPIAMR • Diamantis Plachouras | Senior expert on AMR – ECDC 19
Activities: events and meetings Events • Organized by our partners • Or attended by our partners as speakers • Disseminated through the website • Promoted through social media Final Dissemination Conference Will be held at the end of the JA to disseminate results 20
Activities: congresses 28 th and 29 th ECCMID • European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) 21
Activities: innovative formats European Webinar for journalists European Researchers ’ Night 22
Activities: social media + paid Social Media promotions Carried out in strategic moments to increase the number of followers and reach wider audiences 23
Activities: raising awareness campaigns Video series #DontLeaveItHalfway 24
#DontLeaveItHalfway raising awareness campaign results 2.7 M ILLION PEOPLE REACHED IN 1 MONTH 4 V IDEOS 18 L ANGUAGES 3 S OCIAL MEDIA CHANNELS 9.000 € P ROMOTIONAL INVESTMENT 25
Lessons learnt and humble recommendations • Plan Involve partners from the beginning (focal points) • • Empower the communication team Do not under-estimate internal communication challenge • • Think out of the box Monitor and measure your impact • • Partner with stakeholders 26
Thank you! Laura Alonso Irujo lalonso_externo@aemps.es
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