Australia Ltd, DSSA brand has a new look! The new brand meets all of - PowerPoint PPT Presentation

Sep 12, 2023 •29 likes •169 views

Following the recent announcement of the successful merger of Down Syndrome SA (DSSA) with Orana Australia Ltd, DSSA brand has a new look! The new brand meets all of the existing expectations of what the original brand stood for while

Following the recent announcement of the successful merger of Down Syndrome SA (DSSA) with Orana Australia Ltd, DSSA brand has a new look! The new brand meets all of the existing expectations of what the original brand stood for while simultaneously moving the brand forward. About Down Syndrome SA I 2019
Striving to develop a brand that reflects the DSSA personality and experience was a primary focus. Dynamic, playful, optimistic, fresh, vibrant and modern were personality traits that guided the creativity process . About Down Syndrome SA I 2019
The rebranding involved a top-to-bottom redesign with new brand assets. This included a modern and fresh logo, along with a new website and visual communications that uses a simple icon. About Down Syndrome SA I 2019
The playful icon is an abstract representation of the chromosome. Its clean rounded curves and two-tone colours compliment the modern friendly typeface. About Down Syndrome SA I 2019
Colour provides a strong visual link to a brand identity. The choice of purple reinforces the individuality of the DSSA brand representing boldness, creativity and a brighter tomorrow and the green represents the connection and relationship with the wider Orana family. About Down Syndrome SA I 2019
About Down Syndrome SA I 2019
New website About Down Syndrome SA I 2019
New promotional material About Down Syndrome SA I 2019
Social Media About Down Syndrome SA I 2019
New corporate stationery About Down Syndrome SA I 2019
We are excited about the future and continuing our focus on creating opportunities for people with disability to live fulfilling lives. About Down Syndrome SA I 2019
Thank You

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