Australia Ltd, DSSA brand has a new look! The new brand meets all of - PowerPoint PPT Presentation

Following the recent announcement of the successful merger of Down Syndrome SA (DSSA) with Orana Australia Ltd, DSSA brand has a new look! The new brand meets all of the existing expectations of what the original brand stood for while simultaneously moving the brand forward. About Down Syndrome SA I 2019

Striving to develop a brand that reflects the DSSA personality and experience was a primary focus. Dynamic, playful, optimistic, fresh, vibrant and modern were personality traits that guided the creativity process . About Down Syndrome SA I 2019

The rebranding involved a top-to-bottom redesign with new brand assets. This included a modern and fresh logo, along with a new website and visual communications that uses a simple icon. About Down Syndrome SA I 2019

The playful icon is an abstract representation of the chromosome. Its clean rounded curves and two-tone colours compliment the modern friendly typeface. About Down Syndrome SA I 2019

Colour provides a strong visual link to a brand identity. The choice of purple reinforces the individuality of the DSSA brand representing boldness, creativity and a brighter tomorrow and the green represents the connection and relationship with the wider Orana family. About Down Syndrome SA I 2019

About Down Syndrome SA I 2019

New website About Down Syndrome SA I 2019

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New corporate stationery About Down Syndrome SA I 2019

We are excited about the future and continuing our focus on creating opportunities for people with disability to live fulfilling lives. About Down Syndrome SA I 2019

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