Atria Product Presentation
ABOUT DEYAAR ablished in 2002 with a paid up capital of AED 18.38 million, Deyaar has grown exponentially over the past de e of the leading real estate development companies in the region, with a share capital of AED 5.78 billion foll 7. ile Deyaar is one of the largest developers at Dubai’s Business Bay, its real estate ventures span major growth ations in Dubai, including Dubai Marina, Al Barsha, DIFC, Jumeirah Lake Towers, Dubai Science Park, Dubai P on Oasis and TECOM. The company’s current project portfolio includes iconic residential and commercial to
ABOUT DEYAAR Deyaar’s operations are divided across four key business units – Property Development Property Management Asset Management Facilities Management Owners’ Association Management Through these teams, Deyaar aims to maximise investor profits, provide customers with the hig service in the industry and deliver real solutions that truly enhance the value of their investmen
FACTS ABOUT DEYAAR • Three major hospitality projects under way, releasing almost 1,000 hospitality units onto the ma • Portfolio of 1,000 properties and almost 20,000 units under management. • Aim to have AED 4 billion in assets under management and generated profits of over AED 1 bi years. • Profits over the past five years amount to more than AED 800 million. For the first nine months o recorded revenues of AED 261million - an 85% rise over the same period last year.
THE ATRIA
WHERE CONVENIENCE MEETS THE LUXURY OF LIVING BY THE BAY Welcome to a living experience called The A Premium residence with the comfort of hotel managed and operated by international op The Atria consists of a residential tower and a apartment tower. These two towers share a podium that constitutes luxurious apartments of different ranges, a retail aren central park-plaza atrium.
AN EXTROARDINARY LOCATION ated in Business Bay, the business capital of bai, The Atria enjoys conveniences of a ntrally-located residence. Business Bay is also e of the most cosmopolitan areas of bai, with the world’s tallest tower, Burj Khalifa in neighborhood. Living at The Atria promises you ticing views of this iconic structure, Dubai Water nal and the scenic Dubai Stables. WORLD CLASS DUBAI INTERNATIONAL EASY ACCESS TO DUBAI DESIGN DISTRICT HOSPITALS AND CENTRALLY AIRPORT AND AL KHAIL AND LOCATED AND DIFC EDUCATIONAL DEIRA CITY CENTRE SHEIKH ZAYED ROAD CENTRES
AMENITIES INFINITY SWIMMING POOL KID’S POOL AND P OVERLOOKING BURJ KHALIFA INDOOR GOLF DRIVING BASKETBALL HALF C RANGE PODIUM PARK AND SQUASH COURT GYM AND LUXURY SPA FINE DINING RESTA
Millennium Deyaar Atria Residences Product USP’s • Strength of an international hotel brand – ensuring high occupancy and stability in returns • Minimum hassle – maintained and managed by an international hotel operator • Ability to use the residence for personal use • Hotel market benefits – Income growth from increase in Average Room Rates • Residential market benefits – capital value appreciation • Investment tool – Income yielding investment
THE HOTEL OPERATOR MILLENIUM The Atria Hotel Apartments will be managed hotel operator Millenium & Copthorne Hote owns, asset manages and/or operates over worldwide. With almost 37,000 rooms worldw portfolio of brands serving different market s Millennium & Copthorne is committed to a c centric philosophy to deliver the highest lev Millennium & Copthorne, Middle East & Afric now recognised as one of the fastest growin management companies in the region. Mill Copthorne (MEA) currently operates 30 hote UAE, and aims to have 100 properties in its n 2020.
Millennium and Corpthorne (M&C) Key highlights of Atria’s hotel operator – Millennium and Corpthorne International Brand • 130 hotels worldwide and growing, of which 30 hotels in the Middle East • +37,000 rooms across North America, Europe, the Middle East and Africa, Australasia an Corporate and Leisure market • Brand portfolio with wide range covering the corporate and leisure market travelers Strong and trusted operating partner • Listed on the London Stock Exchange • The majority owner (59%), City Developments Limited (CDL) – a subsidiary of the Hong L based in Singapore.
Millennium & Corpthorne Brand Mapping Ranking: Size of the Hotel Operators Ranking Hospitality Groups Properties Rooms 1 Hilton Hotels and Resorts 4,440 731,851 Strong brand presence transla 2 Marriott International 3,916 675,623 recognition and greater online vis that larger brands tend to be be 3 Accor 3,900 512,000 compete for and capture marke 4 Carlson Rezidor 1,089 188,397 nights in a particular market 5 Hyatt 627 161,796 6 Melia Hotels International 375 90,831 Hotel brands with a large invent 7 Millennium & Corpthorne 130 37,219 strong corporate support, brand 8 Steigenberger 117 20,000 concepts that have been tested of markets. 9 Kempinski 70 21,000 10 Staywell 34 4,250 11 HMH 26 2,164 Millennium Hotels & Resorts follow 12 Langham Hospitality Group 20 10,200 a total 130 hotels and 37,219 room 13 Shaza Hotels 1 469 14 Yoo Hotels and Resorts 1 56 * Internal list of existing and upcoming hotel operators in Business Bay and its proximity
Millennium & Corpthorne Regional Coverage – Current Supply in the Middle East & UAE Region The existing supply of ho East is reflective of the hotel operator, and varie their portfolio. Operators with the leas region, suggest that they build reputation and brands Millennium Corpthorne h the Middle East with 8 in th
Millennium & Corpthorne Regional Coverage – Future Supply in the Middle East When analyzing the operators pipeline, Millennium is at par leading operators such as Ca Accor in the Middle East pipelin Majority of openings within the midscale to upscale brands
Millennium & Corpthorne Global Sales Coverage Hospitality Groups Global Sales Offices Hilton Hotels and Resorts 34 Accor 42 Carlson Rezidor 10 Operators with a wide geographica Hyatt 42 able to effectively market and products to a variety of source marke Melia Hotels International 40 Millennium & Corpthorne 16 Millennium & Corpthorne has their clo Steigenberger 5 located in Dubai. Kempinski 4 Staywell 7 HMH 1 Langham Hospitality Group 10 Shaza Hotels 1 Yoo Hotels and Resorts 3
Business Bay – Serviced Apartments Serviced Apartment – Operators in Business Bay International Brand Local Brands Existing Upcoming/ New
SUMMARY OF BENEFITS & DISCOUNTS AT MILLENNIUM DEYAAR ATRIA RESIDENCES s an owner in the prestigious Millennium Deyaar Atria Residences, you will have access to a worl enefits and privileges across all Millennium hotels in Middle East and Africa (M.E.A.). s well as: he highest tier of loyalty points and benefits by Millennium. arly check-in from 10am and late check-out till 4pm riority check-in preference on an advance 24 hour arrival notice omplimentary Club/Executive Lounge Access ree local calls and WIFI omplimentary privileged stays up to 20 days a year enerous Discounts: 15% Discounts on the best available rates across all Millennium hotels in M.E.A 35% Discounts on F&B Outlets in the Hotel 50% Discounts on SPA Treatments 25% Discounts on laundry services during your privileged stay period
THE DESIGNERS yoo Studio – “a company founded by John Hitchcox a Philippe Starck he yoo Studio is a dynamic design house with experience f cutting-edge design in over 27 countries. Serving the oo tribe internationally, the studio has created landmark ignature residences and hotels alongside collaborations ith yoo Creative Directors. This gives yoo Studio a unique esign DNA that could only come from working with the orld's leading design visionaries. he yoo Studio's experience is enhanced by its diversity of ver 20 architects, interior and product designers with big aginations, providing a choice of looks and styles to suit he lifestyles of today's modern dwellers.
THE ATRIA INTERIORS – SHOW APARTMENT READY al images of how apartment
Market Differentiation - Summary International Operator Millennium , appointed for managing and operating the Hotel Apartments, is an internationally recognized hospitality operator with worldwide presence Branded Residences Atria differentiates itself from the market being “Branded” Residences designed by Yoo Studio offering superior apartment finishes, design and living experience Superior Location Business Bay with apartments looking over Burj Khalifa, Dubai Stable (GoDolphin) and Business Bay Canal Developer Interest Deyaar Development PJSC itself owns more than 50% of the units allocated to the operator
Rental Pool Agreement Frequently Asked Questions
Rental Pool Agreement Q. What is the purchaser return? A proportionate share of the gross room revenue from the rental pool units based on the listed price of their unit. Deyaar Revenue Distribution 60% o Distribution on the Gross Room Revenue o Split of 60 : 40 (less taxes / levies, if any) o 40 % of the gross room revenue to be shared among the rental pool unit owners and remaining Gross Room Revenue 60% to Deyaar to cover the cost of operations which includes operator and asset management fees o Net return distribution (i.e. the final amount for the 40% rental pool owners will not consist of service charge or any other outgoings) Customer
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