ASHEVILLE CARES STAY SAFE PLEDGE
RESIDENTS NOT READY FOR TOURISTS Source: SMARInsights Domestic Leisure Traveler Sentiment COVID
SANITIZING MOST IMPORTANT 85% of consumers say that knowing the cleaning and sanitizing protocols for a city and its establishments would make them more comfortable Much more impactful than knowing what attractions and outdoor activities are open Source: SMARInsights Domestic Leisure Traveler Sentiment COVID, May 26 Report
MASK ACCEPTANCE IS HIGH 79% of consumers wear masks in stores. 9% never wear them. Source: SMARInsights Domestic Leisure Traveler Sentiment COVID, May 26 Report
ASHEVILLE COVID RESPONSE Buncombe County imposed restrictions on lodging that went beyond North Carolina “Stay Safe, Stay Home” order. No leisure stays in Phase 1. Goals: 1) Support partner businesses in adopting uniform safety protocols to demonstrate shared commitment 2) Communicate these protocols to health officials, community leaders and visitors.
A SHARED COMMITMENT Keeping each other healthy is a Cohesive set of business protocols Recognition of residents’ concern shared commitment between to communicate the safe standards about guests coming into the visitors, businesses and our put in place to travelers. community. community.
ASHEVILLE COVID RESPONSE Compiled available resources Convened local business owners Collaborated with local and regional health officials and community organizations Contributed what we created
CONVENED PARTNERS 7 Attractions Partners Aligned with Aligned with Local 11 Hotel Partners Restaurant Assoc. Orgs and Chamber + Town Hall + Town Hall Adopted NCRLA Adopted NC DHHS 78 Protocol Points 19 Protocol Points Guidelines Guidelines Partnered with Buncombe County Health Officials and the Asheville Area Chamber of Commerce to host Town Halls by Industry Sector
OPERATING PROTOCOLS Hotels/Motels Attractions
STAY SAFE PLEDGE “We Care” Safety Pledge Customized version for each incorporated community in Buncombe County
PLEDGE TOOLKIT FOR PARTNERS Custom logos Flyers Social media assets Web badges for partner websites Printer resources for posters
ASHEVILLE CARES ALIGNMENT Asheville Area Arts Council Chamber of Commerce Asheville Area Chamber of Buncombe County Commerce City of Asheville Asheville Attractions Downtown Asheville Arts Collaborative District Asheville Brewers Alliance Mountain BizWorks Asheville Downtown River Arts District Business Association Association Asheville Grown Business River Arts District Artists Alliance The Block Collective Asheville Independent Restaurants Association Biltmore Village Business Association Black Mountain-Swannanoa
ASHEVILLE CARES PLEDGE LAUNCH
CONSUMER FACING
SOCIAL POST & WEB BADGE
REGIONAL INITIATIVE City of Asheville Asheville Area Arts Council Explore Asheville Asheville Area Chamber of Commerce Land of Sky Regional Council Ashevile Brewers Alliance Mountain Area Health Education Asheville Downtown Association Center Asheville Grown Mountain BizWorks Asheville Independent Restaurant Southwestern Commission Council of Association Governments Buncombe County Vaya Health Buncombe County Partnership for Children WNC Health Network
REGIONAL INITIATIVE • Buncombe County Phased Reopening Guidance Plus signage & employee screening tools Ø • SMART RESTART Supplemental Guide Ø 68 pages of general recommendations + guidance for 17 industry segments Ø Includes input from the Lodging Stakeholders + the Tours & Attractions Stakeholders Ø Includes the Stay Safe Pledge • Resource List Ø PPE, Signage, Cleaning Products, etc.
BEYOND WESTERN NC….
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