Approaching the Market: Matching Assets & Brands Sian Redmond - PowerPoint PPT Presentation

Approaching the Market: Matching Assets & Brands Sian Redmond Head of Marketing Partnerships

AGENDA ELECTRIC PICNIC WORKING REALISTIC SPONSORSHIP OVERVIEW COLLABORATIVELY EXPECTATIONS LEVELS

PRESENTING AUDIENCE FOOTFALLS, PROFILES, RESEARCH, & EVENT USP’s

“ELECTRIC PICNIC has the midas touch for SPONSORSHIP” …with brands pushing their messages in INNOVATIVE and EYE CATCHING ways. Independent.ie

Electric Picnic is Ireland’s most attended music event 3 Day Music & Arts Festival in Stradbally, Co. Laois SOLD OUT: 2014, 2015, 2016 Stages Previous Acts Main Stage | Electric Arena Florence & The Machine | Blur Rankin Woods | Cosby Tent Chic ft: Nile Rogers | Blondie Little Big Tent | Body & Soul Grace Jones | The Cure Other Voices | MindField Arcade Fire | Paolo Nutini Theatre of Food | Comedy Tent Hozier | Bombay Bicycle Club Trenchtown | Salty Dog Simple Minds | Goldfrapp Trailer Park | Global Green Pet Shop Boys | OutKast Jerry Fish Electric Sideshow Trinity Orchestra

FESTIVAL RESEARCH 46% of adults will enter competitions to win festival tickets Fans would like to see more freebies from sponsors The line up and the overall experience are the key influencing factors when deciding whether or not to attend a festival

THE OFFERING SHAPING & PRESENTING SPONSORSHIP LEVELS

THE PACKAGE  Right to Promote Association  Exclusivity  Inclusion on Festival Comms  Ticket Allocation  Footprint of Activation  Location of Activation  Social Media Support

WORKING COLLABORATIVELY MATCHING FESTIVAL ASSETS TO BRAND OBJECTIVES

Matching Assets & Brands: Brands may Work Look at Music Festivals need to come together – specific areas can be a scary out of their You know within the place for comfort zone to your festival; festival that Brands to be in fit into the They know can suit a – Apply festival their Brand Brand structure landscape

THE RIGHT PARTNER CAN ADD GREAT VALUE

@ Three Three Charging Stations Three Activation Area with viewing deck

Associate/Main Arena Partner As an associate partner in the arena there is opportunities to engage with the festival attendees in a unique way

@ Energy Efficient Festoon Lighting Interactive Zone during the day Entertainment Stage at night

@ Relax, Re-Beaut, Re-Charge The Just Eat Waiters - delivery service

Campsite Activation Partner As an activation partner in the campsite there will be access to the thousands of camping attendees

@ Launderette Service where festival attendees could have their clothes washed and dried Entertainment provided while people waited

Stage Partners Sponsors have the opportunities to make their areas a destination by having a stage where the can program talent into their activation areas.

@ Global Music Experience Bar & Stage Area

@ Cocktail Bar Casa BACARDÍ line-up of DJs

REALISTIC EXPECTATIONS

AVOID THE SLOW NO Develop Spend time ahead Relationships with Set deadlines for of presenting your potential new response coming up with clients ideas Don’t put all of Work with Be open, honest Lists, Lists and your eggs in one agencies and interested more Lists basket

TIPS Hold a Thank Trust From Don’t Over Round Year Fulfillment You Dinner or Both Sides Promise Partnership Team Lunch for Partners

THANK YOU!