Chaining Anchors Page 53 Transform the World
So When Do You Use Chains? Use Chaining Anchors when the undesired state and the desired state are too far apart. § Usually when the undesired state is a “stuck” state where there is no movement. – Procrastination – Stuck – No Options – Apathy – Why Bother? Transform the World
Anchoring Collapse Anchors Undesired Simultaneous Desired Chaining Anchors Undesired Sequential Desired Transform the World
Chaining Anchors Motivation is too far removed from Procrastination. So… we need to create Intermediate States to get there. Procrastination Intermediate State #1 Intermediate State #2 Motivation Transform the World
Chain Design Decide the First & Last State § Criteria for Intermediate States § – Toward -or- Away From? – Second to Last State Should Be Toward. – The Next State Must Have Movement!! • Doing or Having=Movement • Being=No Movement – What Will Be a Sufficiently Intense State to Move the Chain onto the Next State? – The State Should Be Self-Initiated. – The State should NOT be how they already do it. – Do NOT use Major Negative Emotions Transform the World
Chain Design Decide the First & Last State Examples of Intermediate States Move Away From States Boredom, Confusion (can be stuck for some), Frustration, Irritation, Escape, Annoying, Agitation Move Towards States Curiosity, Excitement, Enthusiasm, Desire, Anticipation, Arousal, Inspiration, Ambition, Passion Transform the World
Chaining Anchors • Elicit all states and anchor 5x each • Test • Chain 1 to 2 to 3 to 4 • Test Intermediate State Intermediate State Procrastination Motivation 1 2 3 4 Transform the World
Chaining Anchors Elicit all states and anchor Test Chain 1 to 2 to 3 to 4 Transform the World
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