All Things Fare Policy Arielle Fleisher, SPUR
Outline Define key terms Why fare policy matters Why everyone should care about fare policy Case study: Disjointed fares in the Bay Area
What is SPUR? SPUR’s mission is to promote good planning and good government through research, education and advocacy.
What is fare policy? 4
What is Fare Policy? The rules defining how much people pay to use public transit. 1. Fare structure – How will the price of a ride be set? 2. Price – What will a full-fare single ride cost? 3. Payment options – How will riders pay: single-ride tickets; daily, weekly or monthly passes? 4. Discount categories – Which riders will qualify for a discounted fare, and how much will those discounts be?
Multi-operator (integrated) Fare Policy Transit operators working together to align their fare policies and collectively organize their fare structures so that transferring between systems is simpler and more affordable.
Why fare policy matters 7
Fare Policy Affects all Aspects of the Transit System Ridership Revenue User experience Marketing Service reliability Planning
Potential Outcomes From Changes to Fare Policy Improved customer experience Build trust and increase customer satisfaction Improve reliability Promotes social equity Cost savings Grow region-wide transit ridership
Why everyone should care about fare policy 10
Fare policy is a equity, funding, and customer experience issue.
Overcoming fare policy challenges requires a broad set of stakeholders MPO Employers Cities Customers/Users Transit Operators
Case Study: Disjointed fares in the San Francisco Bay Area 13
Our Fare Policy is Disjointed
Many Transit Riders Use More Than One Operato r Use of Multiple Transit Operators in the Bay Area, 2017
Pursuing Business Case for Fare Integration
Making the case for user research
Arielle Fleisher // afleisher@spur.org
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