AGENDA • Introduction • What are little cigars? • Regulating little cigars • Building Support • Implementation • Ordinance Results • Questions
PARTNERSHIP 4 HEALTH PartnerSHIP 4 Health is a collaboration of community and public health partners in Becker, Clay, Otter Tail and Wilkin counties working to prevent chronic disease through sustainable changes that increase physical activity, healthy eating and reduce tobacco use and exposure. PartnerSHIP 4 Health is at work with schools, worksites, communities, health care, child care and human service organizations.
ASSOCIATION FOR NONSMOKERS-MINNESOTA The Association for Nonsmokers-Minnesota (ANSR) is a nonprofit organization dedicated to reducing the human and economic costs of tobacco use in Minnesota since 1973. Our core commitments are to reduce the number of young smokers and to continuously advocate for the rights and health of nonsmokers.
CIGARS • Little cigars and cigarillos are smoked in the same way as cigarettes. There is emphasis on: • Flavoring • Small package sizes • Low cost • Commonly marketed on Facebook, YouTube, and other youth-friendly sites • Often associated with hip hop culture and vocabulary
The same flavorings used in Kool-Aid, Jolly Ranchers, Lifesavers, and Zotz candy were also used to flavor tobacco. Flavorings were often present in higher amounts in the tobacco products. Source: Brown JE, et. al. New England Journal of Medicine; May 7, 2014.
EXECUTIVE BRANCH FACEBOOK PAGE: JUNE, 2013
Philly Weekly (Philadelphia, PA): May 26, 2016; June 9, 2016 Source: Trinketsandtrash.org
Black & Mild email in May 2016 promoting their limited time product of Rhythm and Blues cigars. Source: trinketsandtrash.org
Direct mail from Swisher Sweets received December 2014 to a Washington, D.C. resident. The direct mail piece is winter themed and has a pictures of a snowman snowboarding. It also contains 3 different coupons. Source: trinketsandtrash.org
“Younger adult smokers are the only source of replacement smokers… If younger adults turn away from smoking, the industry must decline.” R.J. Reynolds, February 29, 1984
“We don’t smoke that s_ _ _. We just se sell ll it it. . We re e rese serve e the e ri righ ght t to sm smoke e for r the e you oung, ng, the e poor oor, , the e bla lack k an and stupid.” RJ Reynolds Executive, 1971 R.J. Reynolds executive’s reply when asked why he didn’t smoke according to Dave Goerlitz, lead Winston model for seven years for R.J. Reynolds.] Giovanni, J, “Come to Cancer Country; USA; Focus,” The Times of London, August 2, 1992.
“…the base of our business is the high school student.” Lorillard (Makers of Newport), 1978
DURING THAT PAST 30 DAYS HAVE USED ANY CONVENTIONAL TOBACCO PRODUCTS (CIGARETTES, CIGARS, SMOKELESS TOBACCO)? 18% 16% 14% 12% 10% Male 8% Female 6% 4% 2% 0% 8th Grade 9th Grade 11th Grade Source: 2016 Minnesota Student Survey
DURING THE LAST 30 DAYS DID YOU SMOKE CIGARS, CIGARILLOS OR LITTLE CIGARS? 10% 8% 6% Male 4% Female 2% 0% 8th Grade 9th Grade 11th Grade Source: 2016 Minnesota Student Survey
TOBACCO POLICY LEVELS OF REGULATION Federal State Local Production Sale Sale Content and Use in public Use in public Labeling spaces spaces Advertising Tax Tax
Family ly Smokin ing g Prev reventio ention n and Tobacco co Contr trol ol Ac Act, t, 2009 Congress bans the manufacture of all cigarettes with candy, fruit, or spice flavorings
CIGAR PRICING Cigars sold in packs of 3 or fewer, must be sold for a minimum price of $2.60 per cigar, after any coupons or buy-one-get-one promotions. Packs of four-or-more cigars must be sold for a minimum of $10.40.
REQUIRED CIGAR PRICES FOUR-PACKS OR SINGLE CIGARS TWO-PACKS THREE-PACKS MORE
“steep price increases (which could depress volume).”
CITIES AND COUNTIES WITH LITTLE CIGAR MINIMUM PRICE/PACK ORDINANCES
STORE SURVEYS
PERCENT OF TOBACCO VENDORS THAT SOLD SINGLE CIGARS BEFORE ORDINANCE PASSAGE Brooklyn Park: 82% Minneapolis: 72% St. Paul: 72% Bloomington: 53%
PERCENT OF TOBACCO VENDORS THAT SOLD FLAVORED CIGARS BEFORE ORDINANCE PASSAGE Brooklyn Park: 82% St. Paul: 76% Minneapolis: 68% Bloomington: 57%
TALK WITH THE COMMUNITY Cinco de Mayo Parade Twin Cities Pride Selby Avenue Jazz Fest
INFORMATION
PROVIDE LANGUAGE
POSTCARDS
LETTERS OF SUPPORT • Engage community members, youth and community leaders to send letters of support to their councilmember and mayor • Healthcare Professions • Teachers • Parents • Students • Religious Leaders • Representatives from other cities/counties/state level government • Ask state-wide organizations that support these initiatives to submit a letter • Reach out to local clubs, organizations and businesses that would support the ordinance
EDUCATE COUNCILMEMBERS
PRESENTATIONS Educate the community and council to build support for the ordinance: • Local Community Groups • Boards of Health • Community Events • Interested Businesses • School Groups • Council Work Sessions
INFORM THE MEDIA • Send out press releases • Pitch stories to local newspapers • Write Letters to the Editor • Spread the word using social media
TESTIMONY
Ramsey Tobacco Coalition testimony to Saint Paul City Council on Little Cigars https://www.youtube.com/watch?v=e2BZwMI0H8A&feature=youtu.be
FILL THE CHAMBERS
SHOW GRATITUDE
VENDOR EDUCATION
ASSISTANCE WITH ENFORCEMENT
AVAILAB LABILIT ILITY AND D AVE VERA RAGE GE PRICE CE FOR CIGARS ARS IN RICHFIEL FIELD May 2015 March - April 2016 Number (%) of Stores 16 (76%) 14 (61%) Selling Singles Average Price Paid $1.05 $2.43 ($1.38 increase) Number (%) of Stores 14 (70%) 16 (70%) Selling Two-Packs Average Price Paid $1.61 $4.50 ($2.89 increase) Number (%) of Stores 11 (55%) 13 (57%) Selling Five-Packs Average Price Paid $5.88 $9.77 ($3.89 increase)
AVERA RAGE GE PRICE E AND ND COMPL PLIAN IANCE CE WITH H CIGAR R ORDINANC NANCE E IN N SA SAINT NT PAUL UL
AVERA RAGE GE PRICE E AND ND COMPL PLIAN IANCE CE WITH H CIGAR R ORDINANC NANCE E IN N MINN NNEAPOLI APOLIS
THANK YOU! ANY QUESTIONS? Jason McCoy Kari Oldfield PartnerSHIP 4 Health ANSR Jason.mccoy@co.clay.mn.us kari@ansrmn.org
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