Agenda Item 5 Agenda Item 5 Attachment MEDIA TERMS Term - PDF document

Agenda Item 5

Agenda Item 5 Attachment MEDIA TERMS Term Description The number of people who saw your ads at least once. Reach is different Reach from impressions, which may include multiple views of your ads by the same people. The number of times your ads were on screen. This includes multiple Impressions views of your ads by the same people. Number of times your page’s profile has been viewed by people, including Facebook Page View people who are logged into Facebook and those who aren’t. Website: Any user interaction with your website. This includes measuring how much time a group of visitors spend on a site OR measuring the depth of pages visited while on the site by a group of visitors. (i.e. scrolling down the page, viewing product/service information, watching a video, etc…) Engagements Social Media: Engagement is any action someone takes on your social media accounts or one of your posts. (i.e. likes, comments, and shares, but it can also include checking in to your location or tagging you in a post) Bounce rate is the percentage of single page visits ( or web sessions) . It is the percentage of visits in which a person leaves your website from the Bounce Rate landing page without browsing any further. Average session duration is the total duration of all sessions (in seconds) / number of sessions. Avg. Session Duration Average amount of time all users spend on a single page. If the visit is a bounce (that is, the visitor leaves after viewing just one page), Avg. Session Page no time will be recorded. The total number of users for the requested time period. (How many “individual” people visited your website.) Users

A group of interactions one user takes within a given time frame on your website Sessions Average number of pages viewed during a session on your website. More pages per session means that users are more engaged and exploring more Page / Sessions of your site. The number of people who performed a link click. Unique Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, Link Clicks link clicks include clicks on the ad header or comments that led to the advertiser's profile. The percentage of times people saw your ad and performed a link click. CTR (Click-through-Rate) The percentage of people who saw your ad and performed a link click. CTR (Link Click-Through Calculated as unique link clicks divided by reach. Rate) The number of times your video starts to play. This is counted for each Video Plays impression of a video and excludes replays. The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, 3-Second Video Views we'll count video views separately and exclude any time spent replaying the video. The number of times your video was played to completion, or for at least 15 Video Completion seconds.