5 Ways to Spark Joy & Get More Leads With Less Effort Josh - PowerPoint PPT Presentation

Apr 08, 2024 •208 likes •538 views

5 Ways to Spark Joy & Get More Leads With Less Effort Josh Watched 1,000s of campaigns. Ledgard Over 29 million leads Co-Founder generated. Witnessed both campaign failure and customer delight. Our Goal You leave with at least one

5 Ways to Spark Joy & Get More Leads With Less Effort
Josh Watched 1,000s of campaigns. Ledgard Over 29 million leads Co-Founder generated. Witnessed both campaign failure and customer delight.
Our Goal You leave with at least one tip that saves you time and gets you more leads.
Spark Joy? How do you know if a marketing campaign sparks joy?
Imagine Your Ideal Campaign
1 Removing Clutter Copywriting
Read it ALL! Ads Landing Pages Email Sequences Facebook Share Text
The Best A/B Test VS
Be simple. Be direct. Answer “What?”
Why?
Why now?
Go Bold. Tell a story with fewer words
2 Removing Clutter Design
Colors: Choose 1-2 with each having a role
Fonts: Pick one and limit variations in size, color, and emphasis.
3 Removing Clutter Bells and Whistles
Need Do Not Need Fast loading pages Fancy Animations 2-3 complimentary images All the pics we took! Bold A/B tests A/B Testing Microcopy Traffic The perfect pitch Viral Boost & engaged leads Preaching about yourself
4 Spark Joy in Leads Instant Gratification
“Be the first to know!” is not incentive It’s also a bad strategy
Don’t lead with COMING SOON
Make it easy to complete.
Don’t overthink it: Just offer a discount
5 Spark Joy With Influencers Turn Leads into promoters with KickoffLabs
Questions? Comments? Email support@kickofflabs.com

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