43% of marketers said theyd create more video content if there - PowerPoint PPT Presentation

∂ “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer

∂ “Let’s get that down to 42%.” Rob Glass

∂ “Let’s get that down to 42%. Time, resources and budget are no longer obstacles…” Rob Glass

EVERYTHING HERE IS AUDIENCE-DRIVEN

GREAT SHOTS

GREAT SHOTS (in focus) (correct brightness) (correct colour)

GREAT SHOTS (in focus) (correct brightness) (correct colour) Not Vertical

GREAT SHOTS (in focus) (correct brightness) (correct colour) Not Vertical Steady

GREAT SHOTS (in focus) (correct brightness) (correct colour) Not Vertical Steady Level

GREAT SHOTS (in focus) (correct brightness) (correct colour) Not Vertical Steady Level No Zooms

GREAT SHOTS (in focus) (correct brightness) (correct colour) Not Vertical Steady Level No Zooms Held for 10 seconds

QUICK EXERCISE

QUICK EXERCISE Film me

QUICK EXERCISE Film me … probably talking about pressing the screen to AE/AF LOCK

iMovie

Pinnacle Studio

Luma Fusion

iMovie

QUICK EXERCISE BRING THAT SHOT IN Use iMovie

THE 3 MAIN INGREDIENTS

THE 3 MAIN INGREDIENTS

THE 3 MAIN INGREDIENTS

THE 3 MAIN INGREDIENTS

THE 3 MAIN INGREDIENTS Stuff happening

THE 3 MAIN INGREDIENTS Stuff happening People chatting

THE 3 MAIN INGREDIENTS Stuff happening People chatting Voice over

THE 3 MAIN INGREDIENTS People chatting

FILMING MISSION

FILMING MISSION ASK YOUR COLLEAGUE

FILMING MISSION ASK YOUR COLLEAGUE “How would you say the session is going and how much do you think it’s actually going to help you?”

THE 3 MAIN INGREDIENTS Stuff happening People chatting Voice over

THE 3 MAIN INGREDIENTS Voice over

VOICE OVER RECORD YOURSELF READING THIS OUT “At today’s AMA conference Rob Glass had the seemingly impossible task of showing us how to create engaging video. Luckily we all had iPhones and iPads.”

EDITING MISSION

EDITING MISSION BRING THIS SOUND BITE INTO TIMELINE (AFTER OPENING SHOT)

EDITING MISSION BRING THIS SOUND BITE INTO TIMELINE (AFTER OPENING SHOT) Use the SLIDERS technique?

EDITING MISSION ADJUST THE OPENING SHOT TO FIT THE VOICE OVER Use the SLIDERS technique

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