~370 BC, Plato’s Allegory of the cave
92%
Search Di ff erent. Think Di ff erent Our Vision Inspire curiosity, build knowledge, bring diversity. Our Mission: Empower every user to find exactly what she wants.
Team Tsila Hassine Entrepreneur: Shmoogle, ArtUp Artist: ~50 int’l exhibitions Senior lecturer Shenka r sw eng B.Sc Pure Math+CS (TAU), MFA Media Design (PZI) PhD Art+Tech(2021 Sorbonne) A team of amazing companions: Fady Atamny, Ben Shnaper, Elias Renman, Itay Gershtman, Omry Chacham, Jonathan Kobany, and more.
2008 13m$ funding DuckDuckGo: 901m$ net worth (2019 Q2) 30m searches per day 25m$ per year (for 24m queries per day) 0.45% DuckDuckGo 0.072% Ecosia 2.79% 1.97% 1.% 0.55% Bing Yahoo! Baidu Yandex Ru
Marketing strategy Business Plan Q1-Q4: Q1-Q6: Story development: Medium, FB, Seed Funding (EU, IL, private, IG, In (unpaid) crowd) Art world / Art market promotion (events and PR)(unpaid) Q6-Q18 : Bing/Yahoo ad network ArtUp Escalator: creating the Affiliates culture around Shmoogle: art work becoming startup Q18 - : Custom developed advertising platform. Q4-Q6 : Crowd funding campaing promotion (paid)
Road (less) travelled 2005 - 2018 Artwork 2019: Startup; MVP; Dual View; Shmoogle Images Media, Transmediale Berlin, CADAF Paris 2020: ArtUp - Int’l debut - cultural change; coming up: Shmoogle Boards
Let’s hit the road running! ~600 k seed +6 mo: Adaptive algorithm Killer UX +12 mo Crowdfunding campaign KPI: + 10,000 Users / evangelists
Let’s make sure our kids can leave the cave. Let’s give them Shmoogle
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