26/05/2017 NatureToday: Popular-scientific writing to RTL Nieuws yesterday inform society, colleagues and funding organisations about your research 22 May 2017 Dr. Arnold van Vliet & Wichertje Bron Environmental Systems Analysis Group, Wageningen University Are you female or male? 1. Female 69% 2. Male 31% 1 2 Do you speak Dutch We face urgent & complex environmental problems 1. Yes 76% 2. No 24% 1 2 1
26/05/2017 20 years ago... Threats to biodiversity Sense of urgency is lacking 7 Monitor, analyse, predict and communicate Cooperation is needed changes in biodiversity “Have a significant contribution to solving problem of loss and change of biodiversity” http: / / resource.wageningenur.nl/ en/ show/ A- biologist-with-a-mission.htm My citizen science projects www.GrowApp.today Natuurkalender.nl ( 2 0 0 1 - ) Allergieradar.nl ( 2 0 0 9 - ) Tekenradar.nl ( 2 0 1 2 - ) Muggenradar.nl ( 2 0 1 4 - ) 2
26/05/2017 People love nature W ho should do w hat, w hen, w here and how ? People hate nature People do not know much about nature The topics that you work on are interesting for a non-scientific audience? 1. Strongly disagree 54% 2. Disagree 3. Neither disagree or agree 4. Agree 28% 5. Strongly agree 10% 8% 0% 1 2 3 4 5 3
26/05/2017 Partners Nature Today Getting nature in the news domain How often do you visit Naturetoday.com How important is it for you at your current post to engage in public communication? 1. Never heard about it before this meeting 1. Not important 49% 2. Almost never 43% 2. Not so important 3. Few times per year 3. Neutral 4. Few times per month 5. Few times per week 4. Important 24% 6. Every day 5. Very important 21% 20% 17% 10% 10% 5% 2% 0% 1 2 3 4 5 6 1 2 3 4 5 How many press releases did you publish How many articles did you post on the in the past two years? NIOO website in the past two years? 1. None 1. None 70% 2. One 2. One 51% 3. Two 3. Two 4. Three 4. Three 5. Four 5. Four 6. Five 6. Five 21% 7. More than five 7. More than 5 15% 15% 8% 5% 5% 3% 3% 3% 3% 0% 0% 1 2 3 4 5 6 7 1 2 3 4 5 6 7 4
26/05/2017 How many interviews for a newspaper did How many work-related messages did you you give in past two years? post on social media in past 2 years? 1. None 1. None 2. One 2. One 48% 73% 3. Two 3. Two 4. Three 4. Three 5. Four 5. Four 29% 6. Five 6. Five 7. More than five 7. More than five 15% 7% 5% 5% 5% 7% 5% 2% 0% 0% 0% 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Why do we not communicate more often? Time availability limits my communication 1. Strongly Agree 28% 2. Agree 26% 3. Neutral 21% 4. Disagree 18% 5. Strongly Disagree 8% 1 2 3 4 5 Lack of experience/ skills limits my Communication indispensable for scientific process (1) communication 1. Better formulation of background problem. 1. Strongly Agree 2. Better formulation of objectives and research set- 44% up. 2. Agree 3. (More) people learn about results, tools, 3. Neutral methodologies. 4. Disagree 4. Number of volunteers increase. 5. Strongly Disagree 5. Identify new data sources/ historic data. 22% 6. New partners, broader network: science better connected to society. 12% 12% 10% 1 2 3 4 5 5
26/05/2017 Recruitment of new observers Communication indispensable for scientific process (2) 300 40,000,000 7. Get and keep partners/ observers/ funders interested Mar 07 Number of people reached via newspapers Mar 10 and motivated. 35,000,000 250 8. Instruct people on when, what, how to Number of new observers 30,000,000 May 2007 observe/ respond/ etc. Dec 06 200 9. Get new ideas from 25,000,000 journalists/ partners/ users/ volunteers. Feb 11 150 20,000,000 10. Improve quality of your output. 15,000,000 11. More media attention. 100 12. People and journalists build up a reference. 10,000,000 50 5,000,000 0 0 Feb ‐ 05 Jun ‐ 05 Oct ‐ 05 Feb ‐ 06 Jun ‐ 06 Oct ‐ 06 Feb ‐ 07 Jun ‐ 07 Oct ‐ 07 Feb ‐ 08 Jun ‐ 08 Oct ‐ 08 Feb ‐ 09 Jun ‐ 09 Oct ‐ 09 Feb ‐ 10 Jun ‐ 10 Oct ‐ 10 Feb ‐ 11 Jun ‐ 11 Oct ‐ 11 Feb ‐ 12 Jun ‐ 12 Number of new observers Number of people reached Indicator for impact: mass media outreach Topstory Natuurkalender 2016 What is newsworthy? Visitors of Nature Today I nform ation layer Exam ple hay fever Description of the event. Birch trees start to flower.... 570,000/ year Indication of the geographical area of the ....in the south of the country.... event. 55,000/ month A comparison with a reference situation. .... a week earlier/ later than last year/ normal.... Average 1700 / story Explain reason for difference with .... due to the high temperatures in reference. March.... Explain socio-economic or environmental .... one million people will have hay fever relevance of the event. problems.... Quantify financial consequences. .... health care cost will be 100 million Euro.... Explain who can/ should respond. .... patients are advised to take in their medicines in time .... Provide a forecast. .... After 20 April the pollen season will be over but the grass pollen season will start.... 6
26/05/2017 Stories recently published by NIOO Volunteers Age of Nature Today visitors More stories, more outreach Content generation, Marketing & I’m interested to contribute a story to Communication Nature Today in the coming year. 1. Strongly Agree 2. Agree 40% 3. Neutral 31% 4. Disagree 5. Strongly Disagree 24% 5% 0% 1 2 3 4 5 7
26/05/2017 Thank you for your attention Contact: Em ail: Arnold.vanvliet@wur.nl W ebsites: www.naturetoday.com, www.natuurkalender.nl, www.wageningenur.nl/ esa, www.tekenradar.nl, www.allergieradar.nl, www.muggenradar.nl, www.globenederland.nl/ natuurkalender, www.facebook.com/ arnold.vanvliet Tw itter: @arnoldvanvliet 8
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