25 Top Free and Low Cost Tools How to grow your ecommerce sales with greater insight and execution Trinity Insight By Craig Smith, Founder & CEO
My Goal: You leave here with a plan of attack. (...and that my presentation was your favorite from the week) trinityinsight.com
20 years of digital and ● ecommerce experience Served as a strategist at ● eBay Enterprise ABOUT ME & TRINITY Started Trinity in 2006 ● Trinity Insight helps brands grow faster through data and optimization Passionate about ● ecommerce optimization and digital growth tactics trinityinsight.com
Focal Areas Create | Optimize | Manage DATA & USER SEARCH ENGINE SPEED & EMAIL INTELLIGENCE EXPERIENCE OPTIMIZATION PERFORMANCE Improve intel Email program Issue Identification Uncover insight Diagnostic audit analysis Integrate & unify Code Bloat Create & design Page optimization data systems Campaign solutions management Security Content strategy Monitor Create memorable trending Segmentation & user experience Digital promotion List Management All areas are paramount for your brand to reach market potential. trinityinsight.com
DATA & INTELLIGENCE Connect platforms, create audiences, gain insight trinityinsight.com
SEGMENT Use : Collect all your data and store in one place with the ability to “activate” Value: Consolidating your data enables synchronized experiences and a single customer view trinityinsight.com
CYFE Use : Dashboard Utility Value: Enables easy access to all KPI’s that are vital to your business on a single log in trinityinsight.com
ANSWER THE PUBLIC Use : Question Intelligence Value: Enables your brand to better structure your content to target audience questions - Drives Voice Search trinityinsight.com
SIMILAR WEB Use : Competitive Intelligence Value: Enables your brand to benchmark channel performance and traffic ratios trinityinsight.com
YANDEX METRICA Use : Alternate analytical platform Value: Additional tools beyond standard sampled data - for example the heatmap on the right trinityinsight.com
TRINITY ONE Use : Enhanced insight as your platforms connect in one location Value: Better insight into profitability, trending items and categories, audience constructs trinityinsight.com
USER EXPERIENCE Tools to improve your site usability trinityinsight.com
CONVERSION CALCULATOR Use : Quick modeling of revenue impact from UX optimization Value: Defines the business case in template optimization, need to construct custom segments in GA trinityinsight.com
USERTESTING.COM Use : Primary research based on constructed scenarios and actions Value: Real consumer insight into presentation issues and friction points trinityinsight.com
GOOD UI Use : Repository of UX testing data examples that are cultivated through the platform Value: Assists in ideation and using pre-tested designs to key templates trinityinsight.com
USERLYTICS Use : Self Service UX observation tool Value: Provide the “why” behind the “what” and validate internal hypothesis on key page changes and perspectives trinityinsight.com
HOTJAR Use : Complete research tool for customer intelligence Value: Has much of what other systems provide but also provides form analytics to isolate the depth of user interactivity within friction areas trinityinsight.com
AMAZON PERSONALIZE Use : AWS enables the ability to use Amazon technology to construct personalization modules Value: Algorithmic flexibility complete with Amazon infrastructure make this a great option for mid market companies who wish to build their personalization stack trinityinsight.com
IMAGIFY Use : Simple solution to compress your image base Value: Will help mobile rendering, overall page speed, and organic search placements due to faster load times trinityinsight.com
PERFORMANCE Tools to improve your speed & conversion trinityinsight.com
WEB PAGE TEST Use : Complete diagnostic tool for performance Value: Waterfall diagrams and other tools enable exact locations of page “choke” and other issues trinityinsight.com
GT METRIX Use : Secondary tool to compare against WebPageTest Value: Provides further benchmarks and also integrates third party data (ex. Yslow) trinityinsight.com
LIGHTHOUSE Use : Google’s performance tool Value: Built into Chrome, provides deep intel across a variety of areas and checks against recent best practices (ex. Progressive Web Apps) trinityinsight.com
OBSERVATORY Use : Mozilla’s security tool to help identify potential issues Value: Provides free insight into vulnerable site components from a security perspective trinityinsight.com
UNUSED CSS Use : Scans webpages to isolate non-essential CSS Value: Gives the ability to download a “clean” CSS file to make your pages load faster trinityinsight.com
EMAIL Tools to improve automation & delivery trinityinsight.com
EMAIL ON ACID Use : Ensuring that your emails look beautiful on any device type Value: Drive email metric performance as more emails look perfect to your audience trinityinsight.com
LITMUS Use : Email formatting tool to ensure maximum delivery success Value: Identify and improve issues related to links, images, type, and calls to action trinityinsight.com
KLAVIYO Use : Primary email platform Value: Audience construction, API, and automation flows make Klaviyo our “go to” platform for small-mid market email marketing trinityinsight.com
SEO Tools to improve organic traffic trinityinsight.com
CONTENT KING Use : SEO Intelligence into page footprint, conducted through daily crawls Value: Provides the ability to monitor SEO performance at a macro level for your brand and to isolate execution areas for growth trinityinsight.com
CLOUDFLARE WORKERS Use : Making dynamic changes to your code using JS and service worker technology Value: In situations in which platform modifications are challenging, this CDN driven approach can drive change in your website trinityinsight.com
GOOGLE TAG MANAGER Use : Page level injection for SEO purposes of code mods, not from server side Platform Value: Last resort to implementing SEO changes but free and can work (see the example to the right!) trinityinsight.com
SITE BULB Use : SEO performance monitoring and trend identification. The data can be “repurposed” Value: Intelligence and issue monitoring and resolution. Deep mix of parameters that matter for SEO within their crawler trinityinsight.com
SEO MINION Use : Nifty chrome plug in to get quick SEO data (on-page, links, href lang, SERP preview) Value: Time saver to assess page level code changes and rendering trinityinsight.com
SEM RUSH Use : SEO keyword tracking and competitive intelligence Value: Deep variety of tools within the platform, one of the largest and most accurate databases of search keyword data (PPC & SEO) trinityinsight.com
FINAL THOUGHTS trinityinsight.com
THANK YOU! Email Craig for a copy of this deck | csmith@trinityinsight.com Visit us at IRCE for a site review: Booth 1344 trinityinsight.com
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