2019 Annual Report Friday 17 Jan 2020 Agenda
Films and Screenings down 18% and 21% respectively Number of Films / Screenings 42 39 38 33 28 25 24 23 2016 2017 2018 2019 Films Shown No. of Screenings ….but we showed an extra family film and a ballet in 2018 and were not able to screen any films in October 2019
Ticket Sales down 15% 2,752 2,333 2,070 1,828 2016 2017 2018 2019
Average Audiences per film up 4% 106 102 83 73 2016 2017 2018 2019 More people on average saw the films that we did show
Friday evening ‘art house’ films attract similar audience levels to our Wednesday evening drama / comedy films Compared to 2018 Weds Matinees - down 8% Weds Evenings - up 11% Friday Evenings - up 7%
2. Email List Subscribers up (4%) Mailing List Growth A modest 4% increase v previous 2 years (+30 +40%) 517 489 Now up to customers to visit 384 to our website to sign up for 276 our mailing list! 172 (workload reduction measure!) 2015 2016 2017 2018 2019
2. Where do our customers buy tickets? Source of sales 2019 More tickets than ever are being bought online and less at the door 12% Shops Proportion of ticket sales online 49% Online Door 39% 39% 31% 25% 14% 2016 2017 2018 2019 We initially limit online sales allocation to 35% of the total, increasing the allocation if they sell out (while unsold tickets remain in the shops)
2. Which films sold the most tickets? Friday - English Lang Friday - Documentary Friday - Foreign Lang Weekend - Family Weds - Drama/Comedy Our highest ever total ticket sales
Audiences generally liked the films we showed % AUDIENCE RATINGS 2019 91% of assessment slips Poor Very Poor Average received rated the film 2% 0% 6% shown as good or excellent …. and only 2% were disappointed (rating a film Good poor or very poor) 32% Excellent 60%
2. Which films were the most liked? Two films this year received 100% positive ratings of good or excellent Only 5 films scored below 90% ‘positive’ Friday - English Lang Friday - Documentary Friday - Foreign Lang Weds - Drama/Comedy Our highest ever average audience rating - 98%
2. Our Baby Film Club continues to flourish Averaging around 120 customer visits p.a. now with new members every month (via word of mouth from friends) and many travelling some distance to be here. It is hard work but very rewarding as they so appreciate the service! Baby Film Club total attendances 121 117 113 34 2016 2017 2018 2019
1. Reduce marketing effort DONE 2. Mailing list ‘self - service’ DONE 3. Ticket availability updates only on the website (Follow-up emails to mailing list only if there are still tickets available) DONE 4. No quarterly newsletter DONE 5. Recruit more volunteers for end of film tasks PARTIALLY DONE 6. No change in cost of tickets and refreshments DONE 7. Extension of meal deals NOT DONE
1. Recruit more volunteers for start and end of film tasks Full training given ! We could do with help from a rota of occasional volunteers to:- a ) Set up the hall – chairs, blinds, displays (1 hour’s work twice a month but you might only do it a couple of times a year if we get a rota together) b ) Clear away incl take down blinds at the end of final screening – 10 mins max c) Help at Baby film club occasionally – making drinks and recording names / taking tickets. One hour from 12-1pm once a month on our Wednesday film nights Email us at stockbridgecinema@gmail.com if you want to get involved
2. New meal deal venue added -The Grosvenor Hotel 10% off bill for up to 6 people for up to a month after film [NB Closing on 10 Feb for refurbishment - re-opening mid April]
3. Stockbridge Town Hall – new curtains and design improvements Aiming for STH to modify the stage area so we are able to raise the film slightly to help to improve vision for subtitled films in particular
4. Stockbridge Town of Culture - special events Stockbridge Community Cinema will be participating in Test Valley Borough of Culture 2020 with some events additional to our ‘normal’ programme Local interest film and Screening short films Local interest film and Q&A with Norman Parker made by our schools Q&A with Simon Cooper JULY JULY MAY
5. Environment Education Hoping to help reduce ‘eco anxiety among Award-winning director Damon Gameau embarks on journey to explore what the future would look like by the year 2040 if we young people with screening(s) of simply embraced the best solutions already available to us to documentary film 2040 improve our planet and shifted them into the mainstream.
Short promotional video for Facebook page and website Coming soon …..
Income and Expenditure for Year
Surplus on bar sales £1,074 130 bottles of wine drunk Total £5,295 Surplus on Sale of Ices £227 454 ices sold Surplus on Films £3,994 23 films shown to 2,400 people
Donations to community causes from our funds totalled £4,000 £208 surplus from Aladdin film donated to FOSS £45 for film making kits for £1,000 for Test Valley School Stockbridge Primary School swimming pool repairs £500 for forest school equipment for Stockbridge Primary School £1,000 to Stockbridge Parish £500 towards St Nicholas £250 Donation towards £500 for 10 new plastic chairs Council for Christmas Lighting patient chairs appeal Church Leckford chancel roof and 3 tables for Stockbridge replacement appeal Town Hall
Local Publicity (display in windows) Bar Staff Film Presenting Diana and Roger Tym Clive and Susan Mantell Mark Frank Robin Colenso & Chrissie Quayle Kim and Frances Candler Tony Cullen Mary and Mick Tuff Debbie and Jerry Smart Antonia and Simon Ward Tony and Carol Cullen Tickets + more Everyone Ices Jennifer Kidd ….who stays behind to stack John and Selina Musters chairs, collect and wash glasses, remove blinds, tidy up Accounts Examination Mike Porter
Ticket Sales Meal Deals Offered Brochure Displays The Garden Inn Woodfire X Coffee Lab River Dental John Robinson The Greyhound on the Test The Hub Purbani The Co-op Ices Lillies Beccy’s The Bookmark S t Peter’s Church Wine Wine Utopia
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