3/15/13 2013 CENTURY 21 1 Global Conference March 12 – 15, Las Vegas, NV 2 Thank you 1 Who is 2 “Coach Jackie?” 3 4 5 Protect Your Future 6 If you want to catch a mouse … 7 Learn to think like a mouse SCOTOMA 8 9 10 11 12 13 Not all comparables are competition! 14 Market Research 15 16 Market Research 17 That is All About the Seller’s House 1
3/15/13 All About the Seller’s House 18 19 20 21 22 23 Market Stats that Matter 24 Total # of Competing Homes _____ All active residential, price range, within 5 mile radius (minimum) 25 # of homes sold in 90 days ___ All sold, same price range and radius, 90 days back # of homes sold, on average, each month ______ (total sold ÷ 3) 26 # of months some sellers may wait to sell _______ # of competing homes divided by # of homes sold each month 27 Odds of selling within 30 days ___ # of homes sold each month divided by # of competing homes 28 2
3/15/13 29 Learn by Doing 30 Why does it work? 31 Reposition Today! 32 Shopping cart uses? 33 34 35 CMA 36 IPOD or Commodity 37 38 39 Reinvent Your CMA 40 Qualified Home Assessment 41 42 43 44 45 46 47 48 2013 CENTURY 21 49 Global Conference March 12 – 15, Las Vegas, NV 3
3/15/13 March 12 – 15, Las Vegas, NV Life Is All About Expectations 50 51 High Seller Expectations 52 53 54 55 Objective is to move our sellers from … 56 57 58 59 60 61 62 63 64 INTERVIEW WISELY 65 WHAT IS THE SELLER THINKING? 66 PREPARE THE SELLER FOR THE APPOINTMENT 67 68 69 70 71 Expectations 72 Qualified Home Assessment 73 4
3/15/13 Qualified Home Assessment CONDITION 74 DON’T GIVE AWAY THE FARM 75 “Mrs. Seller, after we’ve listed your home, I will go around the outside of your home and room by room for my “Maximize Value Minimize Objections” tour Expectations 76 77 78 Expectations 79 80 81 82 83 84 2013 CENTURY 21 85 Global Conference March 12 – 15, Las Vegas, NV 86 87 88 89 I’ll wait until the market improves 90 91 92 5
3/15/13 93 94 95 96 97 Responsive RePositioning 98 Every 30 days We’ll be interviewing other agents 99 Great! 100 101 102 103 104 105 106 “You Sold it So Fast … ..” 107 108 6
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