2012 HEADPHONES sounds like you. ™
Denon History Japan’s oldest manufacturer of audio electronics 1910: Invention of the Gramophone 1982: Digital recording technology developed that made the Compact Disc possible Billy Joel’s “52 nd Street” was the 1 st commercially available CD…Pressed by Denon in Japan Decades of Innovation & Engineering Excellence Superb Craftsmanship, Precision Engineering and Impeccable Performance goes into every component 2010 : Denon’s 100th Anniversary sounds like you. ™
The Category is crowded and growing… ….and Confusing for Consumers sounds like you. ™ 3
What Do Consumers Think? sounds like you. ™
How / Where do you use Headphones? When I DJ Exercising Travel Listen to Music On the Go! sounds like you. ™
“What do you think about Headphones on the market today?” Slap an artists name on it and you’ll be like everyone else They Break easily Beats is a fad. I know I’m being marketed to Some of the artist endorsed product doesn’t make sense sounds like you. ™ 6
HOW ABOUT A DIFFERENT APPROACH? sounds like you. ™
WE KNOW SOUND. sounds like you. ™
WE KNOW TECHNOLOGY. sounds like you. ™
WE’VE LISTENED TO OUR CUSTOMERS. sounds like you. ™
Your Source for a Best-in-Class Personal Listening Experience Target Lifestyles: Tech Youth Market Sports / Fitness Travel Audiophile 18~30 year olds; Fitness is a major Frequent travelers, Often a closet musician consider themselves priority, hours in the long stretches in him/herself, sound- “audiophiles” but their gym, cords get tangled transit, a variety of quality & acoustical definition of in weights, cords noise interferences, transparency (a Flat EQ) exceptional quality ‘thump’ and make need to pack lightly, are a must, appreciates audio has accentuated unwanted noise comfort is key, quality of cable and bass due to the music effects when jogging. ‘gadget’ oriented, connectors, frustrated they listen to (Techno, Ear buds fall out of wires get tangled, by poor sound quality of Trance, Drum & Bass, sweaty ears, over/on constantly multi- most personal audio etc). Want to be ears are heavy and tasking (ability to listening experiences, viewed as uncomfortable. Need seamlessly switch often uses external trendsetters. Often their music to set the between listening to amplification to get closet DJs. pace but don’t want to content/phone calls is pure sound. Feel their headphones a must. sounds like you. ™ 11
HEADPHONES sounds like you. ™ 12
HEADPHONES Sounds Like You. Fits Like You. Moves Like You. 13 sounds like you. ™ sounds like you. ™ 13
Designed for your Lifestyle . sounds like you. ™ 14
Denon Headphones 2012 KEY DIFFERENTIATING FEATURES sounds like you. ™
Sounds like you. Denon Makes Your Music Sound Better. sounds like you. ™ 16
Sounds like you. Smartphone Control & Communication Answer & Conduct Phone Calls Control your music selection, volume, etc . sounds like you. ™ 17
Sounds like you. Siri-compatible Headphones Voice Recognition Personal Digital Assistant sounds like you. ™ 18
Fits Like You. We’ve studied over 4,000 pairs of ears worldwide. sounds like you. ™ 19
Fits like you.: Ball&Socket Design For 360 ⁰ Articulation Conforms to fit to you regardless of neck or head size 20 sounds like you. ™
Moves Like You . Wireless For Mobility Travel & Exercise Long Cables for In-Home Listening sounds like you. ™ 21
Moves Like You . Smartphone Applications Enhance the Experience and the Lifestyle. sounds like you. ™ 22
For You . Denon Sport Denon Club Denon Audio Denon Travel sounds like you. ™ 23
Denon: 2012 Lineup & Road Map Artisan Music Maniac AH-D7100 $1299 AH-D600 $499 AH-C400 On-Ear $349 AH-D340 $299 Over Ear AH-D400 Urban Raver $399 In Ear In Ear AH-C300 AH-C100 $249 $99 AH-NCW500SR (Silver) AH-NCW500BK (Black ) Globe Cruiser ANC AH-NC300 $499 Wired Noise Cancelling $299 AH-W200 $179 Exercise Freak AH-W150YW (Yellow) AH-W150BU (Blue) AH-W150BK (Black) Wireless In-Ear $149 3 Colors July 2012 Aug 2012 Sept 2012 sounds like you. ™
Globe Cruiser Target Market Globe Cruiser Noun \ ’glob ‘kru -zer\ 1. A Frequent traveler or commuter. Key Attributes: long stretches in transit, a variety of noise interferences, need to pack lightly, comfort is key, ‘gadget’ oriented, wires get tangled, constantly multi - tasking (ability to seamlessly switch between listening to content/phone calls is a must. Sounds like you™ sounds like you. ™ 25
AH-NCW500: Globe Cruiser On-Ear Exceptionally portable, wireless, noise canceling luxury traveler’s headphone Sounds like you™ sounds like you. ™ 26
AH-NCW500: Globe Cruiser On-Ear The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone. Aug 2012 Sounds like you. UAP: $499 Blocks Out Ambient Noise Works in Passive Mode (when connected with optional cable) AH-NCW500SR (silver) CD Audio Quality via Bluetooth Integrated Amplifier AH-NCW500BK (Black) Dual Integrated microphones for phone conversation & Features & Specifications Subject to Change sounds like you. ™ 27
AH-NCW500: Globe Cruiser On-Ear The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone. Folds Flat into a case the size Moves like you. of an iPad (included) Control Wheel (patent pending) Full Control of i-Devices Play / Pause Answer Call / Hang Up Wireless Vol + / - Siri-Compatible Slim, easy grip design Cable and Airline Adapter Included Features & Specifications Subject to Change sounds like you. ™ 28
AH-NCW500: Globe Cruiser On-Ear The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone. Fits like you. Black Protein Leather with Exposed stitching Adjustable metal slider. Pentagonal-shaped ear pads comfortable memory foam wrapped in black protein leather exposed stitching Two Axis Articulation AH-NCW500BKE2 (black) Features & Specifications Subject to Change sounds like you. ™
Denon Travel Mobile Application The World’s First integrated application suite for the Business traveler Denon Travel Denon Travel Suite Launch your favorite travel applications within our app for easy use Better Sound Quality Audio Player Able to playback multiple audio formats in a single bound Create custom playlists and instant queues of music for playback. Tune-In Internet Radio for internet radio enjoyment Custom EQ & EQ Presets ( match Denon AVR’s) Drag and Drop custom EQ capability allows you to translate the music to how you want to hear it Features & Specifications Subject to Change sounds like you. ™ 30
Globe Cruiser AH-NCW500 On-Ear Competitive Analysis Denon Bose QC3 Bose QC15 Beats Sony Sennheiser Globe Cruiser Executive MDR-NC500D MM550 AH-NCW500 MSRP $499.00 $349.00 $299.00 $399.00 $399.00 $499.00 Noise Y (Active, Y (Active, Y (Active, Y (Active, Y (Active, Digital Y (Analog) Cancellation Analog) Analog) Analog) Analog) w/3 modes) % Noise Block TBD 90% TBD 99% 90% Wireless Y (w/cord) N N N N Y Portability World’s flattest, Fold Flat Collapsible Collapsible Collapsible Collapsible Collapsible Multi-tasking Y N (optional kit) N (optional kit) Y Y Y Ear Cup 2-axis 180 degree 180 degree TBD 180 degree 180 degree Articulation Siri-Compatible Y Y N Y Integrated Control Wheel N N N N Y Controls Integrated Mic Y N N N N Y on ear cup Works in Y N N N N Y Passive Mode SmartPhone Y N N N N N sounds like you. ™ Apps
AH-NC300: Globe Cruiser On-Ear Exceptionally portable noise canceling l uxury traveler’s headphone Sounds like you™ sounds like you. ™ 32
AH-NC300: Globe Cruiser On-Ear Noise-Canceling , Luxury Traveler’s Headphone Sept. 2012 UAP: $299 Sounds like you. Noise Canceling to block out external noise Rechargeable Battery provides 12 hours listening enjoyment Works in Passive mode so the music doesn’t have to stop when your battery runs out Fits like you. 2-Axis design for 360⁰ articulation and a perfect fit. Memory Foam, Pentagonal Shaped Ear Pads and Adjustable Headband for superior comfort and great fit. Moves like you. In-line remote w/microphone for superior mobility, ease of use, & Vol + Play/Pause convenience. Answer Call/Hang up Track FW Denon Travel Smartphone Application for productivity on the go Track RW Siri -Compatible Cable & Airline Adapter Included for in-flight use. Features & Specifications Subject to Change sounds like you. ™ 33
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