2010 Santa Barbara County Storm Water Public Opinion Survey Commissioned by Project Clean Water, Santa Barbara County 320-449 Funded by Coastal Assistance Impact Program, Bureau of Ocean Energy, Management, Regulation, and Enforcement, U.S. Department of the Interior November 2010 320-449
Methodology � Survey conducted November 14-17, 2010 � Interviews conducted by telephone with 600 Santa Barbara County registered Voters likely to vote in the November 2012 general election � Margin of error for the full sample is +/- 4.0%; for half the sample it is +/- 5.7% � Margin of error for the full sample of Unincorporated Area voters and City voters, 300 respectively, is +/-5.7%; for half each sample it is +/- 8.0% � Tracked questions from a survey conducted among 600 Santa Barbara County Residents in 2002, with a margin of error of +/- 4.0% for the full sample. 1
2 Awareness, Perception, Storm Water-related Issues Knowledge and Reported Behavior around
Serious Problems in the Unincorporated Area (Ranked by Mean Score) Mean Score (1-2) Not/Not too Ser. a Prob. (3) Neutral (4-5) Very/S.W. Ser. Prob. (6) DK/NA The state of the economy 15% 79% 4.3 6% Pollution of local creeks, ocean 25% 27% 42% 3.3 6% and local beaches 34% 30% 35% Traffic congestion 3.0 1% Pollution in storm drains in this 2.9 34% 30% 26% 10% area Litter along local streets and 2.5 50% 34% 15% 1% highways 0% 20% 40% 60% 80% 100% 1. I want to start by reading you a list of possible problems facing this area that other people have mentioned. Please rate each problem on a scale of 1 to 5, using a 1 if you feel it is NOT a serious problem AT ALL , and a 5 if you feel it is a VERY serious problem. Feel free to use any number from 1 to 5. 3
Serious Problems in Santa Barbara County Area (Ranked by Mean Score) Mean Score (1-2) Not/Not too Ser. a Prob. (3) Neutral (4-5) Very/S.W. Ser. Prob. (6) DK/NA 4.3 2010 13% 80% 5% 2% The state of the economy 28% 35% 33% 2002 3.1 4% 3.3 2010 25% 27% 43% 5% Pollution of local creeks, 19% 20% 58% *2002 3.7 3% ocean and local beaches *2002 22% 22% 50% 6% 3.6 3.1 32% 27% 40% 2010 1% Traffic congestion 2002 18% 26% 56% 3.7 3.0 Pollution in storm drains in this 32% 28% 32% 2010 8% area 2002 26% 26% 40% 3.3 8% 2.5 2010 52% 29% 19% Litter along local streets and highways 54% 26% 20% 2.5 2002 0% 20% 40% 60% 80% 100% 1. I want to start by reading you a list of possible problems facing this area that other people have mentioned. Please rate each problem on a scale of 1 to 5, using a 1 if you feel it is NOT a serious problem AT ALL , and a 5 if you feel it is a VERY serious problem. Feel free to use any number from 1 to 5. *Both questions were combined in 2010 4
Awareness of Storm Water or Storm Drain-related Issues in the Unincorporated Area Yes 39% No 61% 2. Have you seen or heard any advertising, publicity or programs for storm water or storm drain-related issues? 5
Main Educational Outreach Messages Voters Recall about Storm Water or Storm Drain-Related Issues – Unincorporated Area (Open-ended Grouped Responses; Top Responses shown) (39% of Sample) In your own words what was the main message? % Don't dump down storm drains--oil/trash--goes into ocean/beaches 48% Keep pollution out of storm drains 21% Keep your drains clean/be careful what you put down drain 14% Personal water use/contents of water runoff/chemicals from yard/grass 9% About washing vehicles/water from driveways 5% Need to fix our storm drain problems/need to clean up 5% Acknowledgement/awareness/solutions for reducing pollution 4% Keep the streets clean/it is for our neighborhood 3% Don't know/Refused 7% Q3. 6
Perceived Sponsor of the Storm Water or Storm Drain-Related Issues Messages they Recall – Unincorporated Area (39% of Sample) Messages they Recall % Santa Barbara County/The County (mentioned in general) 16% Santa Barbara County Project Clean Water 11% Environmental group mentioned 8% City of Santa Barbara 5% State of California 0% City of Goleta 0% City of Santa Maria 0% Other 4% DK/NA 57% Q4. Who sponsored the “message” or “messages” that you mentioned? Do you have a guess as to who may have sponsored the advertisement, publicity or program? “The City,” “Which city?” “Is that the County or City of Santa Barbara?” 7
Of those recalling educational outreach on storm water or storm drain-related issues a majority saw or heard the information on T.V., with radio and newspapers as a distant second and third most frequently used information source – Unincorporated Area (39% of Sample) Where did you see or hear the advertisement, publicity or program? % TV 72% Radio 15% Newspaper 10% Brochure 3% Bus ads 3% Information delivered to your home 2% On a City’s webpage 2% On the Internet (General) 2% Website banner ad 2% Community event 1% Magazine 1% On the Santa Barbara County webpage 1% Utility bill insert 1% Others mentioned/DK/NA 7% 5. Where did you see or hear the “message” or “messages” that you mentioned? Where did you see or hear the advertisement, publicity or program? 8
Favorability of Organizations and Projects in Santa Barbara County – Unincorporated Area (Ranked by Total Favorable) Very Fav. S.W. Fav. S.W. Unfav. Very Unfav. HO/DKE NHO 55% 14% County of Santa Barbara Public Works 13% 42% 9% 21% 10% 5% Department 33% 8% Santa Barbara County Project Clean 12% 21% 23% 36% 4% 4% Water 10% 22% Santa Barbara County Association of 16% 25% 43% 6% 6% 4% Governments 0% 20% 40% 60% 80% 100% 6. I would now like to mention names of some organizations and projects in Santa Barbara County. For each please indicate whether you have a very favorable or unfavorable opinion of that organization or project. If you have never heard of that organization, or don’t know enough to rate them, please indicate that. HO/DKE=Heard of, can’t rate. NHO=Never Heard of 9
Understanding of the Storm Drain System – Unincorporated Area (Ranked by Total True) Def. True Prob. True Prob. Not True Def. Not True DK/NA 33% 51% Litter and trash that go down the storm drains 26% 33% 18% 16% 7% get filtered out before they are released 32% 51% In your area, water that is flushed down toilets and water that goes down the curbside storm 25% 21% 30% 17% 7% drains all flow into the same underground pipes 31% 65% I’m not sure what I personally can do to prevent 17% 14% 23% 42% 4% pollution from going down storm drains 25% 66% Most storm drain pollution comes from a few big 19% 42% 24% 9% 6% polluters 0% 20% 40% 60% 80% 100% 7. Please tell me whether you feel each of the following statements is definitely true, probably true, probably not true, or definitely not true? 10
Understanding of the Storm Drain System – Santa Barbara County Area (Ranked by Total True) Def. True Prob. True Prob. Not True Def. Not True DK/NA 36% 49% In your area, water that is flushed down 28% 21% 28% 15% 2010 8% toilets and water that goes down the 24% 56% curbside storm drains all flow into the 16% 18% 38% 20% 2002 8% same underground pipes 35% 60% I’m not sure what I personally can do to 17% 18% 22% 38% 2010 5% 43% 52% prevent pollution from going down storm 20% 23% 19% 33% 2002 5% drains 54% 32% Litter and trash that go down the storm 25% 32% 22% 14% 2010 7% 26% 57% drains get filtered out before they are 20% 29% 28% 17% 2002 6% released 64% 26% 19% 40% 24% 2010 7% 10% Most storm drain pollution comes from a 26% 65% few big polluters 2002 17% 30% 35% 9% 9% 0% 20% 40% 60% 80% 100% 7. Please tell me whether you feel each of the following statements is definitely true, probably true, probably not true, or definitely not true? 11
Frequency Partaking in Activities to Keep Pollution Out of Storm Drains to Protect Local Creeks and the Ocean – Unincorporated Area (Ranked by Usually) Usually Just Sometimes Hardly Ever Never Not Apply DK/NA Fix your car if you notice any oil stains on your 69% 15% 6% 7% 3% driveway or under your car Pick up litter and trash that is in the gutter in front of 68% 13% 12% 4% your home or business 3% Wash your car at a commercial car wash or on the lawn rather than on the driveway or street where the 62% 9% 11% 9% 7% 2% dirty water will run into the storm drain Fix your sprinklers so the water only lands on your 59% 31% 5% 2% 2% 1 % lawn and not on the streets or sidewalks Sweep up your driveway or sidewalk with a broom 48% 11% 11% 25% 4% and dustpan instead of washing them down into the 1 % street and storm drains 48% 45% Pick up and dispose of your dog’s waste 4% 3% Use non-toxic substances rather than pesticides and 38% 19% 10% 12% 21% herbicides in your garden Dispose of cigarettes in ash trays rather than throwing 13% 79% 7% 1% them on the ground or out your car window 0% 20% 40% 60% 80% 100% 8. I am going to read you a brief list of different activities that some people do to keep pollution out of storm drains to protect local creeks and the ocean. Please tell me if you usually, just sometimes, hardly ever or never do that activity. If it is something that does not apply to you, just say so. 12
13 13 Clean Water Clean Beaches Revenue Measure Options
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