INTER ERNA NATIONAL IONAL EXHIBIT HIBITION ION FOR PROMOT MOTION IONAL AL INDUST DUSTRY EXPOCENTER, MOSCOW, RUSSIA 18 18-19 19 MARC RCH 2020 20 www.ips .ipsa. a.ru ru
SHOW OVERVIEW IPSA is a professional B2B promotional event that is a traditional meeting spot for manufacturers and suppliers of promotional products with representatives of advertising agencies, large corporate customers and distributors from all over Russia. In just two days of the exhibition you can learn about new advertising products, as well as meet the professionals of the industry and discuss business issues.
IPSA - YOUR OPPORTUNITY • Hold personal meetings with decision makers of leading Russian EXHIBITION SEGMENTS companies you could not reach before. Souvenir and promotional • • products Find new distributors and win the high-potential Russian market. Gifts and gift wrapping • • POS-materials Effectively present your products or services to key company • Promo textile • representatives face to face - all that cannot be done online. Printing products • Equipment and technologies • • Become a trendsetter and an exclusive supplier of ideas to for promotional industry Leather business accessories • the Russian market . Prizes and awards • Edible gifts • of exhibitors of guests of exhibitors are satisfied are going to visit have with the next established new participation exhibition contacts
IPSA 2019 VISITORS ORS 2,84% Geography 3 093 total number of visitors Moscow and 19,63% Moscow 77% visitors from Moscow and Moscow region Region 20% visitors from 70 regions of Russia (+6%) Regions of 3% international visitors from 16 foreign countries (+2%) Russia Visitors from 17 countries: Russia, Azerbaijan, Armenia, Belarus, China, Cyprus, Germany, Israel, Kazakhstan, Kyrgyzstan, Latvia, Luxemburg, Mongolia, Poland, Spain, 77,53% Turkey, Ukraine Corporate buyers* Job Position Visitors profile Marketing, PR specialists Manufacturers General director 2% 3% Printing, publisher Sales/ Account 3% 6% 5% 5% department 24% Distributors* 23% Procurement department 6% 5% Creative/ Design/ Photo 7% Advertising/ event 5% agencies* Business development Advertising & producing 9% 9% companies Freelance 19% 22% Equipment, materials Commercial department 11% 12% Retail 11% 13% Administrative department Other Technical department
IPSA IS INCLUDED IN BUSINESS CALENDARS OF LEADING COMPANIES LARGEST COMPANIES ARE IN SEARCH OF DECISIONS AND IDEAS AT IPSA 3 093 professional visitors Action • Avantgarde Brand Services Rus • E: mg • Alfa Bank • VTB 24 • Sberbank • Sandoz • Bayer • Honeywell • Almaz Antei • Norilsk Nickel • Schlumberger • TOTAL • Gazprom Neft • Danone • Kenwood • Nestle • PepsiCo • Siemens • Unilever Rus • Walt Disney Co • Metro CC • OBI • X5 Retail Group • ABC of Taste • COMUS • Megafon Retail • Moscow House of Books • Communications • Intel • Beeline • MGTS • Megafon • KORTROS • FSUE Program Directorate • VGTRK • TOP-5 POSITIONS News • Russian Newspaper • DHL Express • S7 Airlines • Sheremetyevo VISITORS airport • Irkut Corporation • RZD • Nielsen • Consultant Plus • 1. General Director Russian Post • British Higher School of Design • 2. Marketer Ford • Volvo • Havas Sport & Entertainment. 3. Business Development 4. Specialist of AC 5. Technical Manager
PARTICIPATING IPSA EXHIBITORS COUNTRIES Belarus • Great Britain • Germany • India • Italy • China • Lithuania • More than 80 participating companies Netherlands • Pakistan • Poland • Portugal • Russia • USA • Taiwan • TAKE PART T IN IPSA - DEVELOP YOUR Turkey • Uzbekistan • Ukraine • BUSINESS SS! Switzerland • Sweden
Promotional tools of IPSA allow you to increase the number of visitors at your stand. Choose the most appropriate options for your company and improve the efficiency of your participation. 83% of respondents established new contacts. 86% of respondents are satisfied with the exhibition and express likelihood to exhibit in IPSA 2020. Giorgio Malaguzzi, Stilolinea (Italy): Russian market is quite new for us. We are Italian manufacturers of writing tools of our own brand and we carry out the entire process of creating and promoting a product - from design to sales – all by ourselves. At the last exhibition, we wanted to understand the market, evaluate the interest of Russian customers in our pens and find new distributors. We are satisfied with the number of contacts, but we will evaluate their quality later. Fabio, Le Laurion (Austria): We plan to enter Russian market, it is a huge market with a lot of potential. We are very positive about finding a partner in Russia. We have already received some orders.
ADVERTISING OPPORTUNITIES Promotional tools of IPSA allow you to increase the number of visitors at your stand. Choose the most appropriate options for your company and improve the efficiency of your participation. Logo in printed show guide 100 EUR 1/2 ad module in show guide 155 EUR 1/4 ad module in show guide 95 EUR Logo on the hall scheme 100 EUR Sticker on the floor (by sq. m) 165 EUR 600 SMS shot (SMS no more than 3 parts, 70 characters each) 440 EUR Logo on visitors’ badges : both online and onsite (more than 3000) 750 EUR Printed materials distribution in the registration zone/ at the 230 EUR entrance/ at the conference zone (1 option) Promoter badge: a permission to distribute advertising materials at 250 EUR the exhibition hall (2 days)
ADVERTISING OPPORTUNITIES Set your goals at IPSA and use all possibilities of the event to attract attention of visitors to your brand and products before, within and after the show days. Package offers LOGO EVERYWHERE pack • Logo in the show guide 170 EUR • Logo on the hall plan ONLINE PROMO pack • Integration in the email shots (text up to 300 characters + logo + link to the 210 EUR website) • News publication on the website and IPSA social networks ADVERTISING AT THE EXHIBITION pack • Banner /Roll-up placement 290 EUR • Logo on the hall plan
Sponsorship offers Options General Official Partner Partner bags for visitors (3500 pcs.) Renting of a mobile modular design 2x3 m (incl. it’s manufacturing, installation, dismantling). + + + - Placement of advertising structures is negotiated by the parties additionally. Work of promoters in the exhibition hall during the 2 promoters 1 promoter 1 promoter 1 promoter Exhibition working hours Logo placement on electronic and printed invitation cards of + + + + the exhibition Distribution of advertising materials at the registration + + + - desks during the Exhibition Placement of an advertising module in the Exhibition guide + + - - Placement of the logo in the printed guide to the Exhibition + + + + Placement of the logo on the floor plan of the Exhibition and + + - - on all navigational banners Full online catalog package + + + + Sponsor’s banner on the main page of the official website + + - - Posting of two news in the social media of Exhibition + + + + Partner mention in the press releases of Exhibition + + + + Sponsor's logo in the newsletters of Exhibition + + + + Own newsletter on the visitors base of Exhibition + - - - Price 3600 euro 2600 euro 1800 euro 1300 euro
RUSSIAN AN PROMO MO MARKET KET According to the AKAR industry market research, the largest customers of promotional products in Moscow are enterprises in the field of engineering and metallurgy , as well as food industry - 6% and 5% of the total production volume. Most often, Moscow companies purchase computer accessories and stationery - 9%, as well as clothing and printed materials - 8%. The most popular choice in the regions is printed materials - 11% of the total turnover, writing supplements - 10% and clothing items - 9%. State institutions , as well as companies working in marketing , advertising and media are the leaders in order volumes - 9% . Promising industries from the point of view of purchasing promotional products in the capital are light industry , where there was an increase in the number of orders by 3% compared to 2015, as well as medicine and pharmaceuticals - an increase of 2%. In the Russian regions, demand for promotional products increased among companies providing leisure and tourism services - 4%, as well as in metallurgy - 3%.
ORGANISER IPSA is a part of Reed Exhibitions business events portfolio. Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. In 2014 Reed brought together over 7 million event participants from around the world. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. • Reed Exhibitions Russia is a worldwide expertise and competence. We conduct flagship shows of Russia, CIS and Eastern Europe, and this means tens thousands of square meters and visitors annually. • Reed Exhibitions delivers contacts, content and communities with the power to transform your business. • Reed Exhibitions Global also organizes such key industry exhibitions as: PSI (Germany), Viscom (Italy), Viscom (Germany), Promotional Goods Expo (Japan). • With the help of unique tools to promote, support and increase loyalty, we create additional value for our customers.
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