10/29/2013 Get Members, Keep Members, and Grow Membership - PDF document

10/29/2013 Get Members, Keep Members, and Grow Membership Presented by The ASCE Membership Champions Program October 30, 2013 www.asce.org/Champions Champions Webinar Overview ASCE Membership Champions An ASCE Membership Champion 1. ASCE Membership Champions/Program 4. Who’s “At-Risk” & How to Keep Them  Motivated to make a  1 st Year Members: Sample 9 Month 2. Finding New Members difference in growing the Courtship Plan  Member-Get-A-Member Program profession  Converting Students to Full Membership  Direct Mail/Lists  Resume Workshop for Grads  A catalyst, creating &  Testimony: Pizza Party 5. Renewing Members encouraging strategic 3. Keeping Members By Engaging Them  Member Renewal thinking of membership  FTP Membership Data  Renewal Race Promotion growth.  Membership Metrics 6. Next steps: Become a Membership  At the epicenter of member  Testimony: Engaging Younger Members Champion recruitment & retention  Testimony: Recognizing Members activities  Encourage Technical Participation Who Should Enroll? Membership Champions Program ASCE Membership Champions Benefits/How We Can Help  Membership Chairs, Committee Members, Membership Contacts  Champions Center – www.asce.org/champions  Section and Branch (S/B) Pres./VP/Pres.-Elect/Past Pres.  Younger Member Create A Custom “Game Plan” Forum/Group Pres./VP  Local Institute Contacts  “Plug ‘n play” membership strategy  Other volunteers who have been asked, or are willing to help get & keep members 1

10/29/2013 Membership Goals Membership Champions Program 1. Increase number of new Presenter and reinstated members 2. Increase new member Curtis Nunley, CAE, M.ASCE retention after year 1 Director, Member Services 3. Increase student transition 4. Increase engagement in 35-50 year olds (dues paying members) 5. Increase retention rate How You Can Help Why Join A Professional Society? Membership Champions Program  As leaders, your credibility is significant  Meet with leaders of agencies and companies  Personal mission in your local area  Meet with leaders of agencies and firms on your ASCE travels  Career advancement  When appropriate, ask people to join or  Build my professional participate engineering knowledge and  Become a Membership technical skills Champion and use the available tools and  Peer/professional recognition resources You provide: Where to Find New Members The List  Active nonmembers who  Direct Mail & Provided Lists may attend meetings or classes How We Can Help  In Person  State licensing and Presenter registration boards  Competing association Angelica Sullivan members/attendees Manager, Member Development  College and university alumni  Public and private sector organizations Information to include in the message We do the rest! 2

10/29/2013 Member-Get-A-Member Program How ASCE Staff Can Help  Member Referrals  Reinforcing the value of membership – Brochures, Fliers, & Promotional Merchandise www.asce.org/giftstore Pizza Party Reimbursement Finding Members with Program ASCE Staff Can Help Pizza Parties When can I use it? —when inviting either graduating  Send an email to Marcia with event details students or nonmember Presenters We send you: professionals to a membership recruiting  Logo plates, cups, napkins Angelica Sullivan Pizza Party Testimony by event.  Brochures & fliers  Giveaways Manager, Member Development Shawn P. Kelley, Ph.D., P.E., M.ASCE Can members be  Signup Sheet and Feedback Form present?—Yes. Region 1 Governor  FREE shipping You provide us:  Completed Signup Sheet  Completed Feedback Form  Itemized receipt Pizza Party Testimony Keeping Members by Engaging Them  Holding Pizza Parties at Civil Engineering Firms 3

10/29/2013 Engaging Members Keeping Members by Engaging Them Involvement The FTP Site Committed members renew Presenter at a higher rate  Outline clear Curtis Nunley, CAE, M.ASCE expectations Director, Member Services  Acknowledge accomplishments  Partner new members with current volunteers Identify Segments with Keeping Members by Engaging Them FTP and You FTP Data Fields What is the FTP Database? One of your best resources for keeping members. Using Membership Metrics New Members Fellow Who at my Section or Branch has access Eligible Graduating to the FTP site? Contact Dan Wilson Presenter (dwilson@asce.org), to find out who your Students Younger designated FTP account holder is. Tony Puntin, P.E., F.ASCE Where can I go to update the FTP account Executive Director Members holder(s)? Go online to ASCE Boston Society of Civil Engineers www.asce.org/champions/FTP-Forms Unpaid Section Members What are other ways I can use the FTP database? Go to www.asce.org/Champions and take a look at the tips on Using Membership Data.  Develop baseline Keeping Members by Engaging Them Using Membership Metrics statistics  Track membership Younger Members trends Presenter  Dues paying vs. non- Serge Haddad, P.E., M.ASCE dues paying  Develop action plans  Tailor programs and activities  Targeted emails 4

10/29/2013 Sections/Branches —a safe environment for Keeping Members by Engaging Them Engaging Younger Members developing & refining:  Leadership styles Recognizing Members  Communication skills Presenter  Business development skills Sean Merrell, P.E., PTOE, M.ASCE  Expanding your circle of Region 6 Governor influence  Networking opportunities with junior and senior professionals  eLearning webinars  Connections with Institutes & organizations Who… Recognizing Members Recognizing Members  New Fellow/Distinguished Member  Passing P.E. or E.I. Exam  Member Anniversaries “ Happy Birthday from your ASCE Dallas Branch! We would like to wish you the very best as your birthday approaches this month and thank you for your involvement and  Member Birthdays commitment to the civil engineering profession! We would also like to take this opportunity to extend an invitation and remind you about the upcoming Dallas Branch  Life Member meeting.  Increase in Member Grade How… Hotel from noon to 1pm. Mr. John Smith, P.E. from ABC, Inc. will be speaking on the topic of designing interchanges. There will also be a technical seminar immediately  Honors and Awards following the main speaker on water line design. For more details on the speaker and to register for the meeting, please click here.  Recognition event  Membership Advancement & credentialing If you have any questions about the upcoming branch meeting or about ASCE in general, please do not hesitate to contact myself or any of the other ASCE Dallas Branch officers i.e. Kathy J. Caldwell, or committee chairs. We are your officers and committee chairs and are here to serve P.E., F.ASCE you. Once again, happy birthday and we look forward to seeing you at the next meeting!” Encourage Technical Participation Keeping Members by Engaging Them  ASCE Institutes propel the knowledge and practice of specific civil Encourage Technical Participation engineering specialties by focusing on the technical, educational, and professional issues within practice area. Presenter Curtis Nunley, CAE, M.ASCE Director, Member Services  Committee on Technical Advancement (CTA) - Members can choose from 10 active Divisions and Technical Councils.  Aerospace, Cold Regions, Disaster Risk Management, Energy Pipelines, Wind Engineering, Critical Infrastructure, etc. 5

10/29/2013 Keeping “At-Risk” Members Converting Students to Full Membership  Reinforcing the value of membership – 101  Who Are They?  Invite a Younger Member to a meeting Ways  1 st , 2 nd , 3 rd year members  Hold your S/B meeting on campus  Recently graduated students and students in  Host a graduating student Pizza their last semester Party!  Members who have not renewed by February  Host a graduating student ceremony  Younger Members (Contact Ping Wei for assistance pwei@asce.org) According to a recent ASCE survey, only 27% of students & 64% of ASCE officers, know about the graduated dues scale. Students upgrade FREE for the first year! Effective Student Transition: Resume Keeping “At-Risk” Members Review Workshop Resume Review Workshop  General overview Presenters  The process (summary) Lynne Yost, P.E., M.ASCE  Those in charge Ithaca Section Director  Time frame Effective Student Transition: Resume Review Workshop Renewing Members Presenter  What worked really well Nikita Peete  What did not work well Senior Manager, Member Services  Outcome  Cost 6