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Project proposal MARACAT Mobile Augmented Reality for Architects, Communities, Ads and Things for Tekes UbiCom research programme 2007 Background Work Find appealing Application concept ARPhone furniture in ad Placing virtual

  1. Project proposal MARACAT “Mobile Augmented Reality for Architects, Communities, Ads and Things” for Tekes UbiCom research programme 2007 Background Work Find appealing § Application concept ”ARPhone” furniture in ad § Placing virtual furniture on phone’s camera image § Models are loaded using matrix code in product catalogue or advert Download virtual § User places the furniture in camera view by 3D rotation and zoom furniture via matrix code § Furniture stays in place when moving the camera phone § Based on feature tracking - no markers required § Also, augmenting of real furniture Instantly view furniture at home on mobile phone Verify by high-end PC solution (if required) Get to shop, purchase product 1

  2. “Google Earth on Earth” § Google Earth + AROnSite § Building placed in Google Earth § Semi-automatic positioning using GPS § Current applications, e.g. § Paper mill visualisations by Pöyry Group 2007 § Future work § Automatic positioning, e.g. matching map and cam view § Implementation on camera phones Future Visions - DigiProducts § Digital Virtual Products § Products with “100% brand value” § Furniture / home decoration § Equipment / user interfaces § Games, Visual Music, Arts § Display devices § Camera phones / Data glasses § Large screen “Virtual Mirror” § Sharing of Experiences § Google Earth linked with webcams § Virtual visits to friends and public places § Places augmented with DigiProducts § “Habbo Hotel on Earth” 2

  3. Project Proposal – MARACAT § “Mobile AR for Architects, Communities, Ads and Things” § Technology – core solutions § ARPhone – products, things downloaded by matrix codes, augmented in camera phone view § ARMobile/AROnSite – products, things positioned in Google Earth maps, augmented in camera phone view § ARCipher – 3D content augmented to ads, products etc., based on visual tracking of matrix codes § Applications (“Things”) § Consumer products, furniture, decoration § Construction, houses, appartments § Augmented ads, packages, products § Entertainment, infotainment, games § Fashion, trends, digital arts § Personal digital items § Virtual brand products § Sharing by virtual communities Project Structure § Resources and funding § Duration 01/09/2007 – 31/12/2009, total 122 mmonths § Total budget 1109 k€, Tekes UbiCom programme § Funding Tekes 70%, VTT 15%, companies 15% § Research partners § VTT – Augmented Reality / Virtual Reality (40 pm) § HIIT – Ubiquitous Interaction / Digital Content Communities (56 pm) § TAIK – Design Research / Digital Design (26 pm) § Partner companies § Nokia 45 k€ + mobile phones § UPC Consulting 15 k€ + system integration work § Sisu Forum 15 k€ + 3D modeling, demonstration work § DeskArtes 15 k€ + 3D modeling, data transfer work § Others: Kesko, Pöyry, Tekla, Kiinteistömaailma, IBM, NCC, Evata, ISKU, Satama § International collaboration § Waseda Univ. – researcher exchange (already in place) § TU Graz – joint workshops with Austrian auXells mobile phone project 3

  4. Work Packages 1. Concept Design, Business Cases and Deployment Strategies 2. Mobile Augmented Reality § Mobile phone implementations § Markers / markerless / hybrid tracking § Vision based / other (maps, GPS, gyro, compass, …) § 3D graphics (lighting, textures, …) 3. Ubiquitous Service Interfaces § Authentication, identity management and billing § Matrix codes content and services Geolocated content and services § § Socially oriented content and services 4. User Interfaces and Interaction Design § User interface design (e.g. tangible GUIs) § Interaction methods (e.g. gestures) 5. Demonstrations § Based on partner requirements and interests 6. Dissemination, Administration § Incl. workshops and seminars, scientific publications Summary § Objectives § Develop Augmented Reality solutions on camera phones § marker based § markerless, interactive § markerless, automatic § Development of Augmented Reality interaction methods § e.g. gestures, other methods instead of joystick and keys § incl. usability evaluations § Application in various use cases, e.g. § product marketing and presentations § augmented advertisements and product packages § introduction of fashion and trends, digital arts and media § personal digital goods, virtual online community merchandise § construction, real estate presentations § games and entertainment § Results § Software, Applications, Experiences, New Business § Scientific results, publications, international collaboration 4

  5. Contact: Charles Woodward, Research Professor, VTT charles.woodward@vtt.fi, tel. +358-20 722 5629 Kai Huotari, Research Programme Manager, HIIT kai.huotari@hiit.fi, tel. +358 50 384 1557 5

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