1 Committed to Connecting the World Committed to Connecting the - PDF document

Committed to Connecting the World Committed to Connecting the World 14 th Global Symposium for Regulators The evolution of ICT business models Capitalizing on the potential of the digital world and a data-driven economy Phase 1 Phase 2 Phase 3 Phase 4 The impact of data on ICT business models Source: ITU (2014) and own estimates Dr. René C.G. Arnold Dr. Martin Waldburger International Telecommunication Union The views expressed in this presentation are those of the author and do not necessarily reflect the opinions of the ITU or its Membership. Committed to Connecting the World Committed to Connecting the World The evolution of ICT business models The evolution of ICT business models and a data-driven economy and a data-driven economy Phase 1 Phase 2 Phase 3 Phase 4 Phase 1 Phase 2 Phase 3 Phase 4 Commercialisation Phase ‘Seek and Find’ Phase • Reach is still limited • Reach grows rapidly • Business models largely • Business models around Source: ITU (2014) and own estimates Source: ITU (2014) and own estimates replicate brick and mortar models search emerge • Early steps in online advertising • Many other business models are tried out International International Telecommunication Telecommunication Union Union 1

Committed to Connecting the World Committed to Connecting the World The evolution of ICT business models The evolution of ICT business models and a data-driven economy and a data-driven economy Phase 1 Phase 2 Phase 3 Phase 4 Phase 1 Phase 2 Phase 3 Phase 4 ‘Always On’ Phase ‘On Everywhere’ Phase •Broadband and • Devices enable access flatrates appear everywhere and always Source: ITU (2014) and own estimates Source: ITU (2014) and own estimates • Business • Data drive business models around models data emerge • Online advertising e.g. VoIP, P2P surges International International Telecommunication Telecommunication Union Union Committed to Connecting the World Committed to Connecting the World The Data Value Circle ICT business model analysis 3 m ajor findings: 5 value propositions: • Data have economic • Mobile ecosystems impact across all sectors • Connectivity • Data-driven economy • Cloud / CDNs characterised by two- sided markets • Video streaming • Unclear who will gain most power • Targeted Online in the near future Advertising International International Telecommunication Telecommunication Union Union 2

Committed to Connecting the World Committed to Connecting the World Everyone seeks control over the full ICT business models - major findings data value circle  Everyone seeks control over the  Extending to other parts of the Data full data value circle Value Circle increases actor‘s influence  Partnerships can be a powerful alter-  Extending to other parts of the Data native to entering other parts oneself Value Circle gives access to more data  Data are the oil of the 21st  Increase in online advertising may be century – every drop counts! a challenge for other media sectors  Data know no borders  Policy-makers need to closely monitor this development International International Telecommunication Telecommunication Union Union Committed to Connecting the World Committed to Connecting the World Partnerships can be a powerful alter- Data are the oil of the 21st century – native to entering other parts oneself every drop counts!  Partnerships can enable win-win  With data across all devices even situations (also for consumers) anonymous data can be personalised  On the other hand, a paradigm shift  Partnerships can enable a strong to data prosperity may be beneficial impact on competition  What do consumers understand about this?  Issues of net neutrality need to be  Implications of the „right to be forgotten“ addressed for the data-driven economy  How can network operators  Lock-in effects may impede join the oil hunt? competition International International Telecommunication Telecommunication Union Union 3

Committed to Connecting the World Committed to Connecting the World Data know no borders  All the issues mentioned so far have to be addressed globally not locally Thank you for your attention.  Consumers face barriers in terms of language and dispute resolution  General terms and conditions often Contact: r.arnold@wik.org conflict with national laws ....find me on  Who would be in a position to develop international guidelines, rules, etc.?  Who would be in a position to enforce them? International Telecommunication Union 4