1 Opportunity Day PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. - PowerPoint PPT Presentation

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Opportunity Day PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. 2009 PERFORMANCE 2

A Agenda d  COMPANY OVERVIEW  INDUSTRY OVERVIEW  FINANCIAL HIGHLIGHTS  FUTURE BUSINESS DIRECTION  SHARE PRICE PERFORMANCE 3

4 COMPANY OVERVIEW COMPANY OVERVIEW

Business Group Structure Premier Group Of Companies Support Functions 1. Accounting & Investment 2 Human Resources 2. Human Resources 3. Corporate Core Value 4. Internal Audit 5. Communication & PR 5 Communication & PR Real Estate Information Technology Trading & Manufacturing Consumer Products Financial Services Development New Business Business Group Business Group Business Group Business Group Business Group 5

Premier Vision Premier Vision กลุ่มบริษัทไทยที่เป็นผู้นําในการทําธุรกิจที่ประสบความสําเร็จ ทั้งในด้านสังคม องค์กร และ พนักงาน ทงในดานสงคม องคกร และ พนกงาน เพื่อสร้างความสุขที่ยั่งยืนร่วมกัน To be leading Thai conglomerate that drives To be leading Thai conglomerate that drives success of society, organization and staff to create sustainable and harmonious happiness 6

The Premier Value The Premier Value ธรกิจก้าวหน้า ธุรกจกาวหนา The Premier Business The Premier Business พนักงานมั่นคง The Premier People p สังคมยั่งยืน The Premier Society “THE HARMONIOUS SUCCESS” 7

ิ ้ ้ ั ั่ ั ั่ ื The Premier Value The Premier Value ธุรกิจก้าวหน้า พนักงานมันคง สังคมยังยืน The Harmonious Success พนักงาน People ธุรกิจ Business สังคม Society Good for Good for Our People Good for Society Organization, Customers and Shareholders 8

Company Structure Company Structure Premier Fission Capital Co Premier Fission Capital Co Premier Fission Capital Co., Premier Fission Capital Co., Ltd. Ltd. (“PFC”) (“PFC”) 65.5% 100.0% Premier Marketing Public Co., Premier Pet Products Co., Premier Pet Products Co., 1.5% 33.0% Ltd. (“PM”) Ltd. Ltd. Public Shareholders Public Shareholders Paid-up Capital Baht 650 mm (“PPP”) (“PPP”) Distributor for 5 products categories Snacks, food and beverage, confectionery, lozenge and nutrient foods, personal care and household products 100.0% 100.0% 100.0% P.M. Food Co., Ltd. Premier Canning Industry Premier Frozen Products Co., ( PMF ) (“PMF”) Co Co., Ltd. ( PCI ) Ltd (“PCI”) Ltd (“PFP”) Ltd. ( PFP ) Paid-up Capital Baht 8.75 mm Paid-up Capital Baht 93 mm Paid-up Capital Baht 230 mm manufacturer of fish snack “TARO” manufacturer of tuna products and manufacturer of frozen ready-to-eat “King’s Kitchen” sauces meals (i.e. pizza toping, etc.) 9

Subsidiaries Profile Subsidiaries Profile All 3 subsidiaries are food manufacturers of (1) Fish snack “Taro” (2) Tuna products for human consumption, pet foods and sauces, and (3) Frozen food products. ti t f d d d (3) F f d d t • Brand owner and manufacturer of fish snack “TARO”. PMF PMF • • PM is responsible for all marketing activities PM is responsible for all marketing activities. • Products are sold to PM with cost plus pricing. • Major raw materials are Surimi (minced fish meat) and packaging. • Manufacturer of tuna products and “King’s Kitchen” sauces. • Tuna products are for human consumption and pet foods. All are exported directly to PCI PCI clients. clients. • Approximately 50% of tuna is sold to Nichimo, a leading Japanese trading firm • “King’s Kitchen” sauces are sold to PM with cost plus pricing. PM is responsible for all marketing activities. • PFP Manufacturer of frozen products and Value Added Product (VAP), i.e. pizza topping (Tomyam Seafood), duck meat ball, fish meat ball, soup, Tomyam soup, NumLeab fried rice and taro fried rice All products are domestically sold fried rice, and taro fried rice. All products are domestically sold. 10

Distribution Business Distribution Business Premier Marketing PCL Lozenge and Personal & Food & Snacks Snacks Nutrient Nutrient Household Household Confectionery Confectionery B Beverage foods Product Baby Product • Breath freshener Fish snack (Taro) Candy (Ole) Tomato and chili • • • • Line (Cussons) Prawn cracker sauces (King’s (Botan), (Botan Mint Semi-Medicated • • Bar and liquid soap Bar and liquid soap (Calbee), potato (Calbee) potato Kitchen) Kitchen) Ball) (One One) Ball), (One One), candy (Coryfin-C) d (C fi C) (ImperialLeather), stick (Jaxx), crispy Canned pickled fruit • Sore-throat soothing Fruity Chewy • Soap, Hand-wash green peas (Bun Bun) and vegetable (Mae (Kiren), Others (Jeedjard) Rice cracker Jin, J.F. Farm, Liquid Soap • (Paraset), (Utai Thip) (Shin Mai) “LCC”) (Carex), Nutrient food • Extruded snack Instant coffee • • Liquid Dish Wash q (Banner) (Banner) (Cocori) (Bodyshape) (Morning Fresh) Bean Thread , • Vinegar,Nut and Bean Product Line (Kaset) Cookies (Delio) • 11

Distribution Channels Distribution Channels Nationwide Outlets Nationwide Outlets Distribution Channels Distribution Channels Direct distribution to more than 30,000 outlets • 1. Modern Trade throughout the nation covering both modern throughout the nation covering both modern Supermarket, Hypermarket, trade retailers and traditional channels Convenience store, and Gas station store by delivering to In 2009, Bangkok metropolitan and suburb • clients ’ Distribution Centers areas represented 62.4% of PM sales and 37.6 % for upcountry 2. Traditional Trade Wholesalers and Local Supermarkets Bangkok Up-country Metropolitan 37.6 % 3. Cash Van 62.4 % Direct visits to small retail shops, orders are taken and goods delivered from company sales van 12

13 INDUSTRY OVERVIEW INDUSTRY OVERVIEW

S Snack Industry k I d t Snack market has average growth rate of 9% annually since 2007, In 2010, market size of g g y , , snack industry is forecasted to grow at 10% , while fish snack is forecasted to grow at 10%. Snack Industry Snack Industry 20 800 20,800 10% 10% , 000 18 18000 18,873 7% 17,564 10% 16 , 000 16,004 14 , 000 12000 12 , 000 , 000 10 8 , 000 6 , 000 4 , 000 2 , 000 0 2007 2007 2008 2008 2009 2009 2010E 2010E Extruded Potato Chip Fish Snack Peanut Prawn Cracker Rice Cracker Cuttle Fish Popcorn Remark : Taro growth 2008 vs 2007 = 8 % , 2009 = 9 %, 2010 estimate = 10 % Source: ACNielson as of Dec’09 Source: ACNielson as of Dec’09 2010 is estimated by the company 14

Shares of Snack Industry Shares of Snack Industry Taro is always ranked no. 1 in fish snack segment. In 2009, fish snack is ranked fourth (9%) y g , ( ) in share of snack industry and forecasted to be ฿ 1,820 M. in 2010. Other categories with key players are shown below. Fish Snack Industry Fish Snack Industry y Key Players Key Players y y y y Extrude • 2,500 Cornae (12.0%), Tawan (8.2%), Snack Jack (5.8%), Paprika (6.1%), Jaxx (5.3%), Potae (4.4%) 2 000 2,000 Potato Chip • 1,820 Million Baht Lays (65.3%), Testo (16.4%) , Pringles (5.3%) 1,656 Fish Snack 1,500 1,534 • 1,300 Taro (73.4%), Fisho (9.8%), Bento (4.9%) Peanut • 1,000 Kohkae (34%), Tong Garden (29.8%), Double Pagoda (9.6%) 500 Prawn Cracker • Hanami (60.6%), Calbee (10%), Manora (4.6%) 0 Rice Cracker • 2010E 2007 2008 2009 Dozo (77.5%), Shinmai (14.3%) Source: ACNielson as of Dec’ 09 Source: ACNielson as of Dec 09 Source: ACNielson as of Dec’ 09 2010 is estimated by the company 15

T Tuna Industry I d t Japan is ranked the third as trading partner for Thailand tuna products with about the same quantity being imported during the past 2 years. Shares of Export Market by Value in Shares of Export Market by Value in 2009 2009 Export Market By Value Export Market By Value 80,000 80,000 600 600 535 535 506 Canada, 468 70,000 6.4% 500 Japan, 3,917 7.6% 60,000 4,703 3,719 5,775 400 Tho 4,346 ht 50,000 50 000 Million Bah ousand Metric Tons 4,359 3,137 Australia, 12,599 3,547 40,000 300 4,201 7.6% 13,267 Others, 9,637 55.3% 30,000 200 20 000 20,000 37,561 37 561 27,329 31,756 100 USA, 23.1% 10,000 0 0 2007 2008 2009 Others Usa Australia Japan Canada Quantity Source: Information and Communication Technology Center with Cooperation Source: Information and Communication Technology Center with Cooperation Of The Customs Department Of The Customs Department 16

17 FINANCIAL HIGHLIGHTS FINANCIAL HIGHLIGHTS

Revenue By Segment Revenue By Segment (Million Baht) (Million Baht) Others, 3% 306 Rental and Service, 1% 15 121 91 14 33 Manufacture 1,135 714 of Food, 25% 1,024 2,007 1,888 1,611 Distribution of Consumer Products, 71% 2007 2008 2009 Others Rental and Service Manufacture of Food Manufacture of Food 2009 T t l R 2009 Total Revenues = 2,826 Million Baht 2 826 Milli B ht Distribution of Consumer Products 18