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How many of organizations here are currently selling product to their adopters? – Take notes for Sofia 7
Discuss. What items Should Shelters carry – Difference between needs vs wants for the consumer – get the animal home. Crates Toys for B-Mod All types of litter boxes Etc. 8
Stats are from the Shelter Report 9
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From Shelter Report these are the items that our adopters are purchasing online. 13
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Discuss and list other items to recommend as wants to adopters. 15
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Stats are from the Shelter Report 44 % of 7100 adopters What does this tell us about their shopping habits 17
Popcorn ideas and steer towards partnership with WLS and Petango store for business 18
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PHEW – What does this mean? 20
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What does this mean, Any purchase at the petango store can lead to donations back to your organization. 22
ThePetangoStore.com focuses on developing lifelong recurring revenue streams from new pet adopters for its partner animal welfare organizations. Through our Shelter Donation Program, customers can support homeless pets in shelter by having ThePetangoStore.com donate a portion of their order to the animal welfare organization of their choice Online shoppers can come back…time and time again. 23
This is a lot of steps to remember 24
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Familiar with Bark Box – The same idea but the donations goes back to help the animals at your shelter. 26
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Popcorn out ideas to get people to sign up for this. 30
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Do not have the ability to stock all items Do not have the space for retail at all Returns can be difficult to handle Not all our supports can come to the shelter Not all of our supports have the ability to visit the shelter every time they needs something. 34
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So…How do you set up a store? 38
White Label Team purchases the URL for you 39
After your store is set up you are responsible for Promotion. 40
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For better results add the link to every page on your website. The more visibility the better off you are. 42
What types of newsletters does your organization send out? 43
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What are the different way we can advertise on Facebook and social media Show promotions Spotlight items. Show our wish list Feature special animals with special toys. 45
What are the different way we can advertise on Facebook and social media Show promotions Spotlight items. Show our wish list Feature special animals with special toys. 46
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Store Launch with Media Mention in our weekly dog/cat of week 48
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Positive experiences lead to word of mouth promotion. 51
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Popcorn ideas for how we get them to come back. 57
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To be redone 63
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Code to be confirmed 73
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