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Learning from “Failure”
Learning from “Failure”
Learning from “Failure” - Get approved by Apple - Do as much work for the user as possible
Version 1.0 - Frustration w/ Twitter
Version 1.0 - Frustration w/ Twitter - “Yik Yak?”
Version 1.0 - Frustration w/ Twitter - “Yik Yak?” - The most advanced tech ever (php, mysql, DO, Parse)
Pop Quiz! A) Walking around tailgates in a yak costume B) Flyers around a college campus C) Email the sororities and fraternities D) Drop beer off at greek houses
- Scalability
- Scalability - Personalization
- Scalability - Personalization - FOMO
- Scalability - Personalization - FOMO - Leverage Networks
- Scalability - Personalization - FOMO - Leverage Networks Try Everything
Getting Lucky
Don’t take shots before a red-eye
Don’t take shots before a red-eye Don’t count your chickens before they hatch
Don’t take shots before a red-eye Don’t count your chickens before they hatch Don’t close doors
It’s All About People - Raised $10MM and started hiring
It’s All About People - Raised $10MM and started hiring - Sets the culture
It’s All About People - Raised $10MM and started hiring - Sets the culture - Something special about first hires
It’s All About People - Raised $10MM and started hiring - Sets the culture - Something special about first hires - Invest in people’s development
- Traction attracts money
- Traction attracts money - Play hard to get
- Traction attracts money - Play hard to get - Have multiple options
So what went wrong?
Constant Negative Press Doesn’t Help Word of Mouth Growth
Misbalanced the internal needs of the company vs the external needs of the user
Listened to ourselves instead of our users
Start Simple. Start Small.
Start Now.
Questions
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